Jobs list of Medical Device & Marketing

Head of Marketing

高シェア事業のヘッドポジション

14 - 18 million yen Tokyo Medical Device Marketing

Company overview: Our client imports and sells allergy and autoimmune diagnostic solutions.
Responsibilities: Main responsibilities:
Deliver Revenue and EBITA targets for Japan
Be responsible for developing Japan and each division marketing strategy (both product and channel) and its flawless execution.
Partner with global marketing team (CoE) to make sure solid alignment between Japan’s marketing plan and global one, and to win required support (resource) from them.
Develop NPI (new product introduction) strategy and lead its execution to keep product portfolio enough competitive.
Participate and contribute to required strategic/tactical efforts as a member of Japan leadership team.
Establish clear business objectives, define and track important metrics, and make timely adjustments as needed.
Develop an organizational evolution plan of Japan marketing team to enable future success.
Direct the day-to-day operations of the entire Japan marketing team; Provide effective mentorship to staff members to strengthen organizational capacity and foster a robust talent pipeline.
Other miscellaneous duties as assigned.

Market Intelligence Analyst

大手メディカルカンパニーのマーケットインテリジェンス

6 - 9 million yen Tokyo Medical Device Marketing

Company overview: We are a global medical devices and pharmaceutical company providing healthcare-related products. We offer a wide range of products including pharmaceuticals, medical devices, and consumer goods to support healthy living. Particularly, through investments in medical technology and research and development, we provide advanced medical solutions, enhancing the quality and efficiency of healthcare. Additionally, we contribute to raising awareness of health in society through education and outreach activities, aiming for a better future.
Responsibilities: Main responsibilities:
Identifies research objectives with stakeholders and examines client requirements and needs as a means of solving business issues
Develop and update market intelligence model to provide market relevant data and information to business leaders at each financial cycle
Analyze and illustrate marketing trends and business performance through visualizations, data story-telling, and presentations.
Coordinates data gathering from both primary/secondary data (external sources) and internal data to quantify market trends and competitive advantages.
Continuously verify external data and internal intelligence to propose highly accurate data acquisition and intelligence
Engage relevant stakeholders in businesses to understand market dynamics, relevant procedure and product, competitors, and customers.
Connect with stakeholders throughout the organization to communicate market trend and insights.
Documents internal processes and identifies opportunities to consolidate marketing data and streamline processes
Key Competencies:Relationships/Communication - Ability to create and sustain internal relationships with franchises and functional teams.
Leadership – Has demonstrated the ability to work cross functional teams and influence key stakeholders in delivering results.
Strategic Understating - Ability to understand market and business dynamics and develop/adapt strategies to drive growth through market expansion, penetration, and market share gains.
Drive for Results – Be a source of strategic insight and direction in the Business Unit and the Franchise. Ability to inspire the teams to fulfill customer requirements and fuel business growth.
Teamwork – Able to effectively partner across franchises and functions. Able to influence across the organization to drive business results.
Critical thinking – Ability to actively and skillfully conceptualizing, applying, analyzing, synthesizing, and/or evaluating information gathered from, or generated by, observation, experience, reflection, reasoning, or communication, as a guide to belief and action.
Business Savvy - Broad knowledge and understanding of the technical, operational, commercial, and marketing elements of the business and the organization. Ability to make good judgments and quick decisions based on robust business understanding.

Marketing Manager (DX/VR)

多才な人材が活躍するグローバルな環境／個々の違いを個性と捉えるコーポレートカルチャー

7 - 11 million yen Tokyo Medical Device Marketing

Company overview: A global animal health company dedicated to supporting customers and their businesses in ever better ways.
Responsibilities: Work as a marketing lead to achieve sales targets for the Diagnostics Division and Communication Service Division.
Main responsibilities:
Develop short-term, mid- to long-term business plans and marketing strategies for diagnostic products and Communication Services.
Analyze the market and competitors, set goals and KPIs, and lead the achievement of those goals.
Contribute to the formulation of budgets and OPEX plans for the assigned area, develop action plans and campaigns, and lead their implementation to achieve budget targets.
Efficiently manage sales tracking, demand planning, inventory management (SAP input), PL, ASP (Actual Selling Price), and OPEX in your assigned area, and manage KPIs.
Develop customer communication and promotion plans. Collaborate with the L&D (Learning & Development) team and CABU Sales Manager to contribute to the effective execution of communication between DSS (Diagnostic Sales) and ASR (Animal Sales).
Develop and implement mid- to long-term marketing strategies and lifecycle plans (product launch plans, development, branding, and end-of-sale plans) in line with company-wide policies. Also create business cases and manage product liability.
Collaborate with many related stakeholders (CABU Sales Department, CABU Technical Services Department, and development drug development department) to ensure smooth business progress and identify and overcome challenges and opportunities.
Collaborate with each department (Post-Marketing Pharmaceutical Affairs, Quality Control, Customer Support, Supply Team, Global Team, etc.) in a timely manner and manage the planning, execution, and promotion of projects.
In order to achieve budgets and carry out actions, you will communicate and collaborate smoothly with external KOLs (Key Opinion Leaders) to plan and execute projects.
Participate in regular meetings with the global team in your area of responsibility, contribute to strategic alliances and securing necessary resources, and increase Japan's presence.
Develop marketing strategies for new diagnostic products, manage projects, and ensure successful launch (achieve goals).
The balance of work between the diagnostic and Communication Service areas of responsibility may change depending on the situation.
Report to the Senior Marketing Director/Communication Service Business Manager as appropriate and requested, and provide support to ensure smooth business operations.
At the core of the strategy is collaboration and teamwork with members of the diagnostics sales team, customer support team, and animal health department, contributing to the success of the entire diagnostics business.

Head of Marketing

高シェア事業のヘッドポジション

14 - 18 million yen Tokyo Medical Device Marketing

Company overview: Our client imports and sells allergy and autoimmune diagnostic solutions.
Responsibilities: Main responsibilities:
Deliver Revenue and EBITA targets for Japan
Be responsible for developing Japan and each division marketing strategy (both product and channel) and its flawless execution.
Partner with global marketing team (CoE) to make sure solid alignment between Japan’s marketing plan and global one, and to win required support (resource) from them.
Develop NPI (new product introduction) strategy and lead its execution to keep product portfolio enough competitive.
Participate and contribute to required strategic/tactical efforts as a member of Japan leadership team.
Establish clear business objectives, define and track important metrics, and make timely adjustments as needed.
Develop an organizational evolution plan of Japan marketing team to enable future success.
Direct the day-to-day operations of the entire Japan marketing team; Provide effective mentorship to staff members to strengthen organizational capacity and foster a robust talent pipeline.
Other miscellaneous duties as assigned.

Senior Product Manager, Data Solutions

【東京】売り先の幅が広い医療機器のマーケティング

6 - 9 million yen Tokyo Medical Device Marketing

Company overview: We offer a wide range of medical equipment including orthopedic, neurosurgical, emergency medical, and operating room products. These include, among others, artificial joints, implants for bone fracture treatment, endoscopes, surgical instruments, and automated cardiac massage systems. Focusing on customer needs, the company strives to improve the quality of medical care through innovative products. We also continue to maintain a "rewarding work environment" by focusing on employee growth and improving the work environment.
Responsibilities: ■マーケティング戦略・市場対応-Data Solutions製品に関するマーケティング戦略の企画・実行-市場動向や競合分析を通じて戦略を立案し、適切な施策に反映-協業すべきパートナー企業の特定とアライアンス推進-顧客の声（VoC）やトライアル結果をもとに、本社（米国）と連携し製品改善を提案・交渉-Key Opinion Leader（KOL）との関係構築・連携強化-販促資料（パンフレット、カタログ、プレゼン資料など）の作成-営業・マーケティングチームへの製品トレーニング実施
■技術・導入支援-技術的知見（サイバーセキュリティ含む）を活かした営業支援-米国本社や国内関係部署と連携し、製品のサイバーセキュリティ対応を推進-Data Solutions製品導入におけるプロジェクトマネジメント全般-導入準備作業（アカウント登録、マスタ設定など）の実施-顧客先での導入支援および立ち上げフォロー-導入プロセスの設計および最適化-導入手順書や関連ドキュメントの作成と整備

Specialist, Safety Group

大手医療機器メーカーのGVPポジション

6 - 8 million yen Tokyo Medical Device Marketing

Company overview: We specialize in the development and marketing of medical devices. We provide advanced medical devices used primarily in the fields of cardiovascular, urology, and gastroenterology to assist in the treatment and diagnosis of patients. With an emphasis on innovative technology and research and development, we are continuously introducing products to the market that meet the needs of the medical field. Our product lineup includes catheters, stents, and endoscopic devices that boast high quality and safety. Through collaboration with medical experts, we also aim to promote effective therapies and improve medical technology. With a mission to improve the quality of life of patients, we leverage our global network to provide superior solutions to medical institutions around the world.
Responsibilities: 【業務内容】安全管理責任者の指示のもと、製品出荷後の安全管理情報（品質、有効性及び安全性に関する事項その他医療機器の適正な使用のために必要な情報、製品解析結果を含む）の評価、および必要な安全確保措置の検討を行います（不具合等報告、廃棄、回収/改修、販売の停止、添付文書・取扱説明書の改訂、情報提供等）。
安全確保措置の実施にあたっては、社内関係者（営業部、マーケティング部、オペレーション部、薬事本部、臨床開発部及び法務本部等）、業界団体及び行政関係者と調整します。
安全管理情報の収集、検討及び安全確保措置の実施に必要なプロセス、手順及び管理方法を開発、確認、維持します。プロセス、⼿順及び管理方法を維持するため、苦情・安全管理情報の収集、検討結果及び措置の立案結果をレビュー、分析及びレポートし、問題解決のための是正措置を検討、立案し、実施します。
市販前、市販後の添付文書作成、改訂のレビューを実施します。
苦情・安全管理情報を海外製造元と共有します。製造元との定期会議にて本邦の現状を共有し、対策について協議します。
苦情製品の海外製造元への発送について関連部門と連携し、製品解析を支援します。
使用成績調査対象製品について、市販後安全性情報および安全確保措置の実施結果を主管部門に連携し、使用成績調査対応を支援します。
各種プロジェクトに参加し、プロジェクトの目標達成に貢献します。

Service Commercial Director

自分の仕事が世界にもたらす変化を実感できるグローバルな会社

13 - 19 million yen - Medical Device Marketing

Company overview: We are an innovative solution provider specializing in the health and wellness sector in Japan. The company develops medical devices and healthcare solutions based on advanced technology and in-depth understanding. This helps improve the quality of healthcare and optimize patient care, thereby contributing to better health. The company also pursues sustainable innovation and contributes to improving health and wellbeing in society. We are committed to providing comprehensive healthcare solutions through a variety of partnerships and collaborations.
Responsibilities: Main responsibilities:
Responsible to develop and execute the Go To Market approach for assigned portfolio of products, solutions, services in alignment with the Markets’ Business and overall Marketing strategy
Works with the Business to ensure perfect and flawless New Product Introductions and Launches.
Supports the Business Marketing & Sales Leader (BM&S) in the interactions with the Business, especially the BMC process.
Supports and coaches the Modality Sales and Clinical teams in the Market as a one point contact to the Business and ensures Marketing strategy and plans are aligned.
Portfolio of products, solutions and services is large and complex

Shotaro Tsubaki
Industrial & Life Science

Marketing Manager APAC

【東京】日本での伸びしろのある治療機器領域

10 - 16 million yen Tokyo Medical Device Marketing

Company overview: Our client is a world leading medical device manufacturer.
Responsibilities: Key Responsibilities:Strategic insights:
Develop and implement customer-centric marketing strategies for the APAC region.
Identify regional trends, customer needs, and competitive landscape to inform strategy.
Customer Engagement:
Build and maintain strong relationships with key customers, healthcare providers, and stakeholders.
Marketing Campaigns:
Manage targeted marketing campaigns to support product launches and customer retention.
Ensure campaigns are culturally relevant and resonate with diverse APAC audiences.
Collaboration & Communication:
Partner with sales, product, and regional teams to align marketing initiatives with business goals.
Serve as the liaison between customers and internal teams to ensure feedback is integrated into strategies.
Performance Measurement:
Monitor and analyze campaign effectiveness, using metrics to optimize future efforts.
Prepare regular reports showcasing outcomes and ROI.

Strategic Program Manager

事業横断プロジェクト

6 - 10 million yen Tokyo Medical Device Marketing

Company overview: Our client is a world leading medical device manufacturer.
Responsibilities: Ultimately this role plays the key role in leading OUs and functions both from strategic programs and EA businesses and in maximizing business potential.
Main responsibilities:
Supporting senior manager to execute strategies by…Defining its values which resolves customers’ pain points and enables customers’ successes.
Defining its benefits which motivate OUs and functions to work on strategic program and EA businesses.
Enabling business transformation by leading internal stakeholders’ changes with OU/function leaders and senior manager within EA&S.
Establishing customer C-level relationship to elevate relationship from product vendor to strategic partner.
Developing strategic partnerships with EAs, which enables long-term mutual business benefits.
Developing business plans for each EA to grow / protect its businesses and materialize strategic partnerships.
Architecting partnership programs for each EA and managing all the internal and external stakeholders and processes in offer phase toward contract signature with EA.
Managing all the internal and external stakeholders and resources throughout the partnerships. (EA’s sign-off)
Developing Beyond Product Solutions as the enabler to address customers’ pain points, enhance strategic customer partnerships and accelerate its revenues.
Implementing Beyond Product Solutions in targeted EAs as the real-world case to optimize customers’ daily operations as the strategic partner.
Summarizing the effectiveness of Beyond Product Solutions as the proof points to improve customers’ financial outcomes as the strategic partner and replicate the successes in other EAs.
Developing EA business review model for both internal and external customers with templates facilitating discussions to drive EA businesses.
Developing EA business reporting model for JLT/GR LT to have better transparency in EA businesses.
Developing efficient and sustainable EA offer and service delivery operations in collaboration with OUs and functions.
Summarizing best practices as local proof points with principal commercial analyst to replicate EA successes for Other EAs.
Leading workstreams across various functions and OUs to respond urgent requests with an impact on EA businesses and sales performances.
Implementing continual process improvement and standardization and supporting ad-hoc reporting requests flexibly.

Acute Care Marketing (Manager)

大手医療機器メーカーのマーケティングマネージャー

12 - 16 million yen Tokyo Medical Device Marketing

Company overview: We offer a wide range of medical equipment including orthopedic, neurosurgical, emergency medical, and operating room products. These include, among others, artificial joints, implants for bone fracture treatment, endoscopes, surgical instruments, and automated cardiac massage systems. Focusing on customer needs, the company strives to improve the quality of medical care through innovative products. We also continue to maintain a "rewarding work environment" by focusing on employee growth and improving the work environment.
Responsibilities: Main responsibilities:
Author and leverage marketing team to create key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
Surface new or unexpressed customer needs, leading to product/program improvements
Adhere to organizational protocols, practices and procedures for gathering competitive information
Drive segmentation and targeting methods to improve commercial efficiency
Develop pricing approach consistent with the marketing strategy and brand positioning
Accurately forecast resource needs
Establish metrics and goals/success criteria and milestones
Demonstrate financial acumen
Hold self and others accountable to deliver high quality results with passion, energy, and drive to meet business priorities
Mentor, develop and inspire others
Collaborate and influence others on cross-functional teams, advancing partnerships to achieve business objectives
Develop key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leaders

糖尿病事業部　コアプロダクトマーケティング（海外）

B to C領域も経験できます！

6 - 8 million yen Tokyo Medical Device Marketing

Company overview: We are a leading Japanese manufacturer and distributor of medical devices and related products. We have a particularly strong reputation in the field of medical devices, such as catheters and artificial heart-lung machines, and we are expanding our business widely both domestically and internationally. We are also expanding into the fields of pharmaceuticals and blood systems, providing comprehensive medical solutions. We focus on innovation and quality control, and develop our products with patient safety and healthcare professionals\' convenience in mind. We aim to contribute to the development of healthcare from a global perspective and are actively involved in the realization of a sustainable society.
Responsibilities: 業務内容：
マーケティング調査・分析に基づく成長戦略立案。
グローバル市場をスコープとした販売体制強化のための提携交渉、海外拠点の組織構造改革の推進。
新商品企画プロジェクトにおいて、開発・薬事・臨床開発・デザイン・品質保証・提携先・海外拠点など様々なステークホルダーを取りまとめながら、マーケティング戦略のインプリメンテーションとプロジェクトマネジメントを実行。
特に中国・東南アジアの成長機会を捉えるため、医療機関攻略だけでなく、リテール（ＯＴＣ）向けのマーケティング・プロモーション戦略の立案と実行力があることが望まれる。

Senior Product Specialist

【東京】手術支援ロボットのマーケティング

7 - 10 million yen Tokyo Medical Device Marketing

Company overview: Our client is a world leading medical device manufacturer.
Responsibilities: Upstream Marketing:Identification of upstream opportunities for market including organic and inorganic opportunity assessment
Downstream Marketing:Identify and support market development initiatives
Develop strategies and execute marketing plans and programs, both short-and long-term, to ensure the profitable growth and market share of the assigned portfolio.
Information Technology Service and Data Solution Marketing:Build strategies and execute data management business including AI technologies
Strategic Input:Voice of region within PMT
Develop promotional strategies, sales support materials, educational aids, etc. to grow market share to ensure sales excellence.
Oversee the development of customer satisfaction survey and needs assessment to continuously improve business models and communicate to global partners.
Regional Ambassador:Ensure alignment to broader Surgical global strategy
Assess and support to build/expand functional capabilities
Conduit to regional marketers
Department specific/Non-essential functionsOther duties as assigned with or without accommodation.

セールスマーケティングチーム　プロダクトマネージャー

医療機器業界でのマーケ経験者必須です

6 - 8.5 million yen Tokyo Medical Device Marketing

Company overview: We are a leading Japanese manufacturer and distributor of medical devices and related products. We have a particularly strong reputation in the field of medical devices, such as catheters and artificial heart-lung machines, and we are expanding our business widely both domestically and internationally. We are also expanding into the fields of pharmaceuticals and blood systems, providing comprehensive medical solutions. We focus on innovation and quality control, and develop our products with patient safety and healthcare professionals\' convenience in mind. We aim to contribute to the development of healthcare from a global perspective and are actively involved in the realization of a sustainable society.
Responsibilities: 業務内容：
関連商品のプロダクトマネージャーとして日本市場戦略を立案し、販売計画達成を目指します。
国内導入予定の商品を担当いただき、海外本社、国内関連部門と連携し、製品上市計画からプロモーションまでマネジメントを行います。

海外マーケティング / 事業企画

日系大手医療機器メーカー

6 - 10 million yen Tokyo Medical Device Marketing

Company overview: We are a major corporation based in Japan, offering a wide range of products and services. Beyond just photographic film and cameras, we also specialize in medical equipment, chemicals, optical devices, and more. Our focus is on the quality, innovation, and sustainability of our products, providing value to customers worldwide. Additionally, we prioritize research and development, contributing to advancements in science and technology.
Responsibilities: 「メディカルシステム」「コンシューマーヘルスケア」「イメージング」「産業機材」「ディスプレイ材料」「電子材料」
上記いずれかの事業部における海外マーケティング(1～3)／事業企画(4)／生産管理(5)
現法や現地代理店と連携して販売施策/販売計画の立案遂行管理
本社機能としての現法や現地代理店への経営指導、営業支援、業績管理
新規流通チャネル、顧客の開拓などの営業
事業課題の設定や事業計画の策定・推進など
生産管理(事業計画立案/遂行管理、需給管理)

Product Marketing Group Manager

大手医療機器メーカーの主要事業におけるマーケティング管理職

10 - 16 million yen Tokyo Medical Device Marketing

Company overview: We specialize in the development and marketing of medical devices. We provide advanced medical devices used primarily in the fields of cardiovascular, urology, and gastroenterology to assist in the treatment and diagnosis of patients. With an emphasis on innovative technology and research and development, we are continuously introducing products to the market that meet the needs of the medical field. Our product lineup includes catheters, stents, and endoscopic devices that boast high quality and safety. Through collaboration with medical experts, we also aim to promote effective therapies and improve medical technology. With a mission to improve the quality of life of patients, we leverage our global network to provide superior solutions to medical institutions around the world.
Responsibilities: 事業部の経営目標と戦略を理解した上で、メンバーを育成し、チームのパフォーマンスを最大化しながら、『将来製品の種植え』を牽引する。
業務内容：
カテゴリーリーダーシップ強化のための、製品の改良、開発、製品化（種を植える）。
薬事戦略、保険戦略を含む、新製品ローンチプランの立案と実行。
プロダクトライフサイクルマネジメントに沿った効果的・効率的な製品マネジメントの実施。
製品在庫分析及び適切なフォーキャストによる在庫マネジメント。
製品苦情モニタリングを実施し、Field Action発生時には社内ステークホルダーと密に連携し事業部側のリードとして対応
ビジネスプランニング（中期事業計画、年間事業計画等）における、市場及び自社製品分析、及び実効性を伴った計画の策定。
適切なOPEXの計画策定と効果的なOPEX活用の管理。
組織運営と人材育成業務目標と人材育成の達成のための、必要なリソースの分配と最適化。
部下の育成課題を明らかにし、育成プランに基づいた育成と、チームのパフォーマンスの最大化。
後継者の育成を念頭に置いたチームビルディングの推進。
メンバーが活き活きと互いに切磋琢磨し、協働しながら成果を出せるチーム文化の醸成。

カスタマートレーナー

企画立案のご経験をお持ちの方必見です

6 - 9 million yen Hyogo Medical Device Marketing

Company overview: 医療用ロボットのマーケティング、開発、設計、製造、販売、アフターサービスを展開している企業です。
Responsibilities: 同社は国産初の手術支援ロボットメーカーです。同社本社にて、手術支援ロボットを安全に使用するための教育・トレーニングに関する企画立案などをお任せいたします。【具体的には…】◎手術支援ロボットに関する教育全般の企画立案販売会社の担当者への教育及び海外販社への教育
教育コンテンツの立案、改定作成作業
e-ラーニングの制作等
◎関連学会との連携主に教育やトレーニングの進め方に関する交渉や報告業務
◎カスタマートレーニング安全使用を目的とした国内外の医師に対するトレーニング
トレーニング受講医師に対し所定の審査基準に基づき合否判断を実施
トレーナー名でCertification発行
海外トレーナーへのトレーニングの指導、力量確認

Head of Marketing

Lead to be Japan\'s top IVD company, the most trusted partner

11 - 19 million yen Tokyo Medical Device Marketing

Company overview: We focus on strategies that prioritize improving efficiency and quality in healthcare, while also emphasizing cost reduction. In today\'s challenging healthcare reform environment, we provide a portfolio of advanced imaging diagnostics, clinical testing, treatment systems, and IT solutions to support providers in achieving long-term success. We are dedicated to delivering personalized healthcare at affordable prices, adapting to the dynamics of healthcare to enhance both quality and efficiency. We strive to build sustainable infrastructure and work towards providing better care to more people at lower costs.
Responsibilities: They are seeking an experienced and strategic Head of Marketing to join their esteemed company, a market leader in imaging diagnostics, specializing in CT, MRI, and X-ray equipment. With a strong commitment to innovation, they invest approximately 10% of their turnover in research and development. The mission of this position is to lead the company to become the top IVD company in Japan, to be the most trusted partner for their customers, and to create the most attractive workplace in the industry. You are invited to join them in driving their vision forward and making a significant impact in the medical technology field.
Role Description:
・Responsible and accountable for business plan backed up by solid marketing plan ・Marketing excellence, launch excellence and portfolio management excellence・Business analytics, financial planing and sales force excellence・Team development to make a strong marketing team ・Commercial operation including process improvement・Marketing program and campaigns to win business・Developping anual / mid term busness plan / marketing plan (budget process of MTA/MBR) ・Driving business practically to achieve financial targets & KPI・Business case development ・Projects leads ・Organizing appropriate training and education plan ・Strategic business planning and lead business development・Acting as "think tank" for LS Japan on key business opportunities and issues
━━━━━━━━━━━━━━━#poweredjob2

Medical Education Manager

製薬の方歓迎

9 - 14 million yen Tokyo Medical Device Marketing

Company overview: Our client is a leading force in the global diagnostics industry, advancing healthcare through innovative diagnostic solutions. The Japan branch, based in Tokyo, employs approximately 500 professionals and supports a wide range of diagnostic products and services, including clinical chemistry, immunoassays, and molecular diagnostics.

Globally, the company operates in over 100 countries with more than 80,000 employees across various facilities and research and development centers. The firm\'s dedication to improving patient outcomes and advancing medical science drives its operations and ensures high-quality diagnostic solutions are available worldwide.
Responsibilities: 業務内容：
コミュニケーション戦略立案（マーケティング、営業、マーケットアクセスと連携し、正しい認知を加速する必要がある重要なターゲットセグメントを特定する。
ターゲットセグメントにおける市場調査などの実施を通じて、認知してほしい遺伝子検査の正しい理解や抗原検査との使い分けや違いについての認知ギャップを明確にする。
ターゲットとギャップが明らかになった後、予算内で効果的・効率的なコミュニケーション戦略と手法を立案し、ＧＭや関連部署の合意を取る。
必要に応じて追加予算を申請し、交渉し、獲得して進めていく。
戦略をもとに、効果的な戦術を立案し実行していく。特に、Webセミナー（TeamsやＷebex, Zoomなど）、疾患啓発冊子やWebサイトの製作、医師会や学会地方会のセミナーや、Public Affairsと連携したメディアプランなど。
PRエージェンシーやクリエイティブ制作会社と連携し、主要な企画を実行していく。

Marketing Communications Lead

【東京】売り先の幅が広い医療機器のマーケティングコミュニケーション

6 - 9 million yen Tokyo Medical Device Marketing

Company overview: We offer a wide range of medical equipment including orthopedic, neurosurgical, emergency medical, and operating room products. These include, among others, artificial joints, implants for bone fracture treatment, endoscopes, surgical instruments, and automated cardiac massage systems. Focusing on customer needs, the company strives to improve the quality of medical care through innovative products. We also continue to maintain a "rewarding work environment" by focusing on employee growth and improving the work environment.
Responsibilities: 【具体的な業務内容】マーケティングコミュニケーション担当として、ビジネスのブランド価値を高め、中長期的な成長をドライブするための各種業務を行います。影響力のあるMarketing Toolsの作成やプロジェクトの推進、アピール力のある宣伝材料の作成を手がけます。
具体的な業務は以下の通りです。【業務内容】マーケティングコミュニケーション戦略の立案・実行
市場動向の調査・把握・分析
セミナー・展示会・イベントの企画・実行
KOL（Key Opinion Leader）マネジメント
社内ステークホルダーを巻き込んだプロジェクトの推進
営業担当者や販売代理店のセールス支援
グローバル本社や社内関係部署との協働・調整
Marketing tool の作成

Clinical Marketing TMTT

新規事業部のClinical Marketing

6 - 9 million yen Tokyo Medical Device Marketing

Company overview: We are a Japanese medical device manufacturer aiming to improve patients\' quality of life as a global medical company. We develop, manufacture, sell, and service medical devices for the treatment and measurement of severe cardiovascular diseases, particularly excelling in artificial heart valves and valvuloplasty products for valve disease treatment, as well as critical care products like hemodynamic monitoring systems. We emphasize environmental protection, social contribution, and corporate governance responsibilities, promoting sustainable initiatives. Additionally, we provide support information and educational tools for healthcare professionals worldwide.
Responsibilities: Lead business expansion, especially market share increase by penetrating compelling clinical contents with evolving related stakeholders
Main responsibilities:
Develop clinical contents strategy of congress seminar and BU initiated events with evolving stakeholders (Product marketing, Congress mgmt, ProfEd and Medical affairs) and review it periodically
Create compelling clinical contents for external dissemination
Proactively identify, assess, and summarize relevant clinical literature not only TMTT area but also related therapeutic area
Provide promotional training to sales team to implement and enhance clinical sales approach to deliver 'Values' to customers
Create meaningful contents (procedual techniques, case mgmt, competitor info etc) for internal use by attending congresses and communicating global team
Establish customer relation through creating clinical contents
Others

Jobs list of Medical Device & Marketing

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