Product Marketing (TAVI) | プロダクトマーケティング（TAVI）

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Job details

Company overview

Our primary business is the import and sale of medical devices, offering devices for testing and treatment of cardiovascular diseases. We have also entered the field of neurosurgery, which is a new business area for us. Our mission is to help healthcare professionals treating patients with cardiac, neurological, and chronic pain around the world gain access to superior treatment tools. We focuse on the development of medical technologies and services that contribute to the reduction of risk and the successful treatment of all patients.

Responsibilities

The TAVI Product Manager is responsible for setting strategic direction in Japan for the portfolio and for tactical implementation of activities aligned to a patient-centric, customer-centric and goal-achieving culture, leading to optimal clinical adoption, outcomes, and customer satisfaction within the space.The TAVI Product Manager is responsible for the following related to their portfolio:
Main responsibilities:

• Develop Japan-specific marketing strategies and tactics for new product launches including market analysis, clinical strategy, reimbursement strategy, product positioning and messaging.
• Contribute to the achievement of objectives via development and close execution of annual marketing plans.
• Design and prepare the workflow, procedure, logistics and documentation required for product launch and business operation driving the cross-functional teams.
• Plan and execute TAVI marketing tactics, especially for messaging for brand positioning and differentiation, peer to peer event to demonstrate product benefit, and activities to deepen customer engagement in TAVI market.
• Set appropriate KPIs (leading KPIs, activity KPIs, clinical KPIs and performance KPIs) for marketing tactics, analyze data and track to take timely corrective actions as necessary
• Leverage customer relationships, technical expertise and product knowledge to plan and coordinate new launches, and provide the sales team with appropriate messaging, campaigns and tools highlighting objective, relevant differentiation. 
• Develop promotional tools and optimize others provided by Global Marketing; launch with appropriate localization, training, and tracking.
• Create open, productive lines of communication between the sales and clinical team and all other areas that affect the product: Regional and Global Marketing, RA, QA, etc.
• Provide clinical and sales staff with clinical knowledge and promotional guidance, ensuring products are targeted appropriately to satisfy customer needs and expectations.
• Stay up-to-date on key publications, trials, indications, society guidelines, and market dynamics and reflect to the communication / marketing strategy
• Interface with Public Relations firms, market research companies; design agencies and other vendors and customers to effectively grow business in a profitable manner while maintaining a customer focus throughout all activities. 
• Develop and maintain professional relationships with key customer accounts as well as market influencers.
• The TAVI Product Manager is responsible for achievement of the goals and objectives associated with their products including revenue, margin, and expense budget. Business Process goals will be measured against commitments in the annual marketing plan. Strict compliance with the company's Quality System and all Ethics/Compliance guidelines is required

Requirements

Minimum requirements:

• Strategic thinking
• Proactive, action-oriented execution skills
• Problem solving with intense sense of ownership
• Good communicator and strong interpersonal skills
• Project management including leadership of cross-functional teams
• Proven ability to develop, and effectively present, strategies and plans
• Ability to thrive in a fast-paced environment with high expectations
• Bachelor’s degree or higher
• English level: Business or higher
• 2+ years of marketing or management consulting experience
• Product management experience in medical device and/or pharmaceutical industry
• Knowledge/ability to develop and execute a new product launch
• Demonstrated interest and aptitude for technical and/or clinical subjects
• Financial skills, market analysis and advanced communication skills
• Self-starter, proactive, willing to challenge status quo, and innately curious
• Strong story telling skills to captivate and influence audiences  
• Well-honed analytical skills as well as written and oral communication skills
• Able to influence and motivate individuals from sales, marketing, and other functional areas to drive product sales
• Able and willing to complete multiple projects simultaneously with tight deadlines
• Ability to travel 30-40% of the time

Preferred qualifications:

• MBA/graduate degree
• Product management experience in  cardiology
• Successful experience with at least one cross-functional project

Salary

7 - 9 million yen

Location

Tokyo