Jobs list of Sales & Marketing & eCommerce / Online Marketing / Digital Marketing

Digital Planning Executive

Premium pet food manufacturer

7.4 - 8.9 million yen Tokyo Sales & Marketing eCommerce / Online Marketing / Digital Marketing

Company overview: We specialize in the production and distribution of pet food. Our products are mainly for cats and dogs, and we develop high quality pet food with excellent nutritional balance. We emphasize scientific research and innovation to support the health and growth of animals. Our product lineup includes a variety of options for different ages, sizes, and health conditions. We also work closely with veterinarians and pet experts to develop products that incorporate the latest knowledge and technology. We also provide consumers with information and services that put the health and well-being of their pets first.
Responsibilities: Plan annual/long-term strategies of Veterinary department digital business through omni-channel and achieve targets.
Make and execute the plans for executional strategies (B2C sales promotion campaigns, UX and UI improvement, CRM, direct marketing, digital advertising, etc.) .
Make and execute B2B (=animal hospital/veterinarian/nurse) digital plans in collaboration with the VET Demand Creation Team (Marketing & Trade activation, Sales).
Develop the plans to maximize pet owner/pet data collection.
Run PDCA cycle for VET digital business, leading to provide business development plans and request analysis to related team such as Data Analytics team in Brand & PO unit. Gain insights from the analytics of the daily business and utilize to improve the next action.
Produce content for use in Marketing Automation (MA) and web concierge.

Digital Planning Manager

Premium pet food manufacturer

10 - 12 million yen Tokyo Sales & Marketing eCommerce / Online Marketing / Digital Marketing

Company overview: We specialize in the production and distribution of pet food. Our products are mainly for cats and dogs, and we develop high quality pet food with excellent nutritional balance. We emphasize scientific research and innovation to support the health and growth of animals. Our product lineup includes a variety of options for different ages, sizes, and health conditions. We also work closely with veterinarians and pet experts to develop products that incorporate the latest knowledge and technology. We also provide consumers with information and services that put the health and well-being of their pets first.
Responsibilities: Goal setting and achievement:
Formulate annual and long-term growth strategies based on the department’s business and marketing strategies to achieve business targets and KPIs by the support of Sales Planning Manager.
Lead/facilitate a digital business team/ projects created with the Digital Planning Executive/ Business Development Executive/ Digital Operation Executive through collaboration with and supervision by Sales Planning Manager.
Supervision and management of the digital planning:
Lead to develop strategic plans for B2C sales promotion campaigns, UX and UI improvement, CRM, direct marketing, digital advertising, etc. This can be implemented by managing the team with 2 Digital Planning Executives.
Lead to develop B2B digital plans with animal hospital and its veterinarians & vet nurses. This can be implemented by Digital Planning Executive and by collaboration with the VET Demand Creation Team (Marketing & Trade activation, Sales) /by the support of Sales Planning Manager.
Develop the plans to maximize pet owner/ pet data collection with the Digital Planning Executive.
Run PDCA cycle for VET digital business, leading to provide business development plans and request analysis to related team such as Data Analytics team in Brand & PO unit. Gain insights from the analytics of the daily business and utilize to improve the next action.
Develop forecast and manage order/payment operations by close collaboration with internal multifunctions (VET Demand creation team, E2E supply, finance) by the support of Sales Planning Manager.
Negotiation and support:
Report the progress of VET digital business to direct manager and Vet director, and also to the global team both in Japanese and English by the support of Sales Planning Manager. Ask help to them for business development and operation through discussions.
Support Sales Planning Manager to obtain understanding/cooperation from a business partner/ solodistributor which manages all sales of VET product distribution in Japan.
Other:
Collect technical information on digital marketing and improve the quality of marketing activities.

EC CRM Manager

Responsible for overall business development

10 - 12 million yen Tokyo Sales & Marketing eCommerce / Online Marketing / Digital Marketing

Company overview: Our client is the Japanese subsidiary of a premium luggage brand from Europe that pursues high quality and innovation.
They are part of a global luxury group, and despite their long history, they are constantly evolving.
They were among the first to introduce aluminum and polycarbonate as materials for suitcases, and in addition to their main product line of suitcases, they have also developed a collection of bags for everyday use.
They have also introduced a number of collaborations with various brands and artists, and they continue to grow as a mobility brand by taking on new challenges while maintaining our traditions.
Responsibilities: Reinforce brand desirability by driving E Commerce and clienteling strategy in Japan. A key player to drive E commerce sales and market share and local clientele, E Commerce Business.
Main responsibilities:
Own the company's e retail vision, roadmap and performance, overseeing a team of 8 ( including EC, CRM and Customer Service)Develop the company's e CRM, e Clienteling and Client Feedback management activities, leveraging satisfaction and loyalty.
Analyze client insights and KPIs to action a customer centric strategy
Champion customer needs through our in-house Client Service Center and to ensure that what is delivered meets the stated goals and objectives.
Leverage services (social management, orders on behalf, e clientel ing, NPS).
Supervise the ecommerce specialists on merchandising, QC, and site changes to optimize UX led conversions
Manage performance marketing across the digital value chain and identify opportunities for further improvement.
Implement and scale e retail engagement strategies and vendors to leverage the customer journey, and drive significant growth. Identify key business opportunities to
grow and drive consumer engagement
Manage commercial and go-to market plans to generate revenues aligned with targets while improving KPIs and UX at every step of the funnel
Implement current dashboards and set-up new ones to serve business.
Liaise with cross functional partners on detailed GA & Tableau reporting including all site metrics and conversion data.
Monitor best practices of ecommerce and omnichannel retail to specify, test and launch new features.
Test new functionalities in staging to ensure seamless customer experience.
Manage and liaise with IT to drive progress & resolution.

EC Budget and DataOversee the budgeting phase. Provide inputs and adjustments. Define, control, and manage the budget. Prepare and submit reports.
Manage weekly and monthly sales reporting– identify wins and opportunities to identify wins and opportunities to improve the plansimprove the plans
Monitor online KPI analytics to increase performance and define improvements e performance and define improvement actions, being lean and focused on efficiency. actions, being lean and focused on efficiency.

CollaborationBuild and optimize a tailored E-retail strategy, working with local teams, and the global e retail community
Work cross functionally with the marketing team to support product and project launches on site.
Participate in the briefing for upcoming campaigns, putting collections, products and promotional operations in the spotlight.
Work closely with HQ on A/B site testing, pre/post analysis of site KPIs and goals, as well as recommend clear next steps to optimize site navigation and conversion.
Work closely with Development and QA to improve process for output, defining timelines, quality metrics, and accountability
Act as direct point of contact for Finance & Supply Chain to support website forecasting.
Conduct analysis on stock and work cross functionally with supply chain on
deliverability and product launches

CRM Client Engagement thru strong clienteling calendar (International, external & in store events)
Drive local sales, continue to reinforce brand positioning and desirability, deliver outstanding luxury brand client experience through events & experience
Work closely with events team to implement and organize events and in store actions within guidelines and defined budget
Build & animate clienteling calendar with retail, store managers and merch teams
Understand store specific clienteling needs and challenges, be able to tailor tools/animations support accordingly, deliver in store clienteling activities calendar
Ensure attendance of right profiles for each event, work closely with retail / store managers
Map & define specific animation formats for specific clienteles
Evaluate effectiveness of each event and send post event evaluations to all relevant parties including HQ in a timely manner, follow up on event ROI
Monitor the in-store budget usage, support retail with personalized client actions, giftings and money cannot buy experiences
Prepare clienteling budget forecast, ensure proper follow up of expenses & respect of budget
Explore new partnerships on client acquisition and bring new lifestyle experiences to our clients
Explore new partners on local client recruitment
Reinforce collaboration with department stores clienteling teams to ensure the continual recruitment of high potential customers.
Provide money cannot buy experience offerings to top clients through partners and networks
Oversee all client communications planning, execution, as well as business and client analysis
Plan and propose to HQ on all client communications that is relevant to local markets, including emailing, mailing, in store collaterals and one to one communication.
Review and analyse database reports, communicate the findings and make recommendations on the corresponding action plan
Ensure accuracy of client database, support stores in data analysis to sustain clienteling strategy
Track & Drive key KPIs: outreaches, appointments, local clients, top clients, high end & RTW clients

Lead Digital Loyalty (CRM) Orchestration / Hybrid-work

ダイナミックなグローバルチーム／インクルーシブな職場環境

8 - 10 million yen Tokyo Sales & Marketing eCommerce / Online Marketing / Digital Marketing

Company overview: We engage in marketing and sales promotion activities for imported cigarettes while manufacturing and selling tobacco products domestically in Japan. Alongside providing smoking products, we also dedicate efforts to developing smoking cessation support programs and new smoke-free alternatives. We aim to consider the health of smokers while fulfilling our social responsibility. Additionally, we work on providing information about tobacco regulations and health risks, conducting business activities with consideration for public health.
Responsibilities: Main responsibilities:

Plan, develop and deliver communications to our existing and identified product DB members throughout the different channels available, including but not limited to direct email, LINE direct messages to increase engagement of our product database, delivering higher NPS and creating more advocates. Provide necessary support to ensure targeted and personalized communications are delivered to the correct target audience, via the right channel to increase relevancy and maximize response rate.
Support the definition and creation of processes and procedures related to direct communication activities ensuring accurate and timely implementation. Build and maintain close relationships with other marketing, commercial and operational functions to ensure accuracy in the set up and monitoring of digital promotions and campaigns.
Support the orchestration manager to develop new strategy to enhance the product DB members journeys and experience - personalization, targeting, templates - and adapt to all campaigns and communications.
Support the orchestration manager in the delivery of campaigns capabilities needed to achieve our overall digital strategy, programmes, and commercial objectives - create digital brief for digital assets, define communication sequencing for campaigns, define A/B testing plan, drive third party vendors on daily basis, manage outbound communication implementation backlog.
Bring insights from earned media engagement to drive targeting optimization, content optimization, reporting and consumer insight. Support the orchestration manager to propose an optimal design and functionality aligned to and reflective of our brand, commercial and digital objectives.
Embed new ways of working in partnership with other functions to ensure all new programmes and projects follow a structured methodology. Purpose being to effectively discover, define, design, deliver, deploy and create data to power insight and optimisation.

Attractive Points:
Hybrid working style (2 days in office)
Half Day Fridays! (every Friday!)
Internal movement and global transfers available!
International exposure and opportunities
Multicultural working environment – use English daily!

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E-commerce Assistant Manager

Global Italian fashion brand

4.8 - 7 million yen Tokyo Sales & Marketing eCommerce / Online Marketing / Digital Marketing

Company overview: We are a popular fashion brand founded in Europe, Italy. We offer high-quality leather goods and fashion accessories, providing our customers with refined style and premium products. With a wide range of product lineups, we introduce diverse items that align with fashion trends, adding elegance to our customers\' lifestyles. Through our creatively and innovatively crafted products, we offer unique charm to our customers and bring new value to the fashion scene.
Responsibilities: Work with local and global EC teams to drive and increase sales performance of the company website and 3rd party platforms. Execute on-site strategies for the website and 3rd party platforms to maximize demand, margin, and inventory levels, working to improve the customer journey and satisfaction overall.
Main responsibilities:
Responsible for managing for the daily and weekly site operations for all activity on the company website.
Partner with the Head of E-commerce and HQ counterparts to manage site initiatives to drive performance of the e-commerce channel.
Collaborate with local and global teams (EC, Merchandising, Marketing, Logistics, etc.) to ensure a best-in-class online shopping experience, while providing key insights and regular reporting utilizing Google Analytics.Site operations management (with local + HQ teams)
E-commerce planning
Project management
Inventory management
Customer service support
Reporting and analysis

Site ManagementManage daily site operations including product merchandising, content management and site audits.
Work with Site Ops Assistant and E-commerce team at HQ to manage any site issues (image, product, etc.).
Work with Site Ops Assistant and local MD team to manage inventory levels and replenishment on site.
Assist with CS/Logistics coordination (order inquiries, etc.)
Complete testing for all upcoming site releases and new projects
Assist with project coordination with cross-functional teams (local and global) for all EC initiatives.
Conduct regular site audits and competitor analysis.

Site Management (3rd Party Platforms)Responsible for managing all operations for multiple 3rd party platforms, including all site operations, reporting, promotion planning, and inventory management.
Site operations management
Promotion/marketing activity planning
Inventory management (replenishment, etc.)
Project management
Invoice management
Reporting

AnalysisBuild, manage, and optimize weekly/monthly/quarterly reporting and business reviews.
Provide ad-hoc insight on site performance, taking initiative to suggest actions to improve business

Growth Marketing Manager

Working abroad opportunity

8 - 10 million yen Tokyo Sales & Marketing eCommerce / Online Marketing / Digital Marketing

Company overview: We specialize in customizing mobile accessories and technology-related products. In particular, we offer a wide variety of products for devices, such as smartphone cases, earphone cases, and watch bands. Distinctive features include the ability to create custom designs based on personal preferences, allowing customers to create one-of-a-kind items using their own photos and text. We also collaborate with many well-known brands and characters, offering a wide variety of products that combine fashion and functionality. Our products are gaining popularity, especially among the younger generation, due to the development of both design and practicality.
Responsibilities: Develop digital marketing strategy for local marketing channels
Manage local agencies to drive growth in performance marketing channels in alignment with global strategy
Ensure sales targets are achieved and plan/manage the marketing budget accordingly
Optimize ROAS/ROI of advertisement, SEO, Display, paid media etc on all relevant channels
Complete weekly and monthly sales reports accurately & analyze Japan market trend/ consumers’ behaviour
Enhance the website content and flow to grow the customer usage, traffic and conversion rate
Improve the localization of e-commerce and enhance customer’s experience on our website.
Lead CRM strategies and activities by collaborating with global team
Manage ad-hoc projects

デジタルマーケティングプランナー

New Department

5 - 7 million yen Tokyo Sales & Marketing eCommerce / Online Marketing / Digital Marketing

Company overview: Our client aims to create a society where all working individuals can smile, promoting the growth of both individuals and organizations through their human resource solutions business. We support people who work positively and growing companies under the message "Enjoy Working," providing services that those facing work-related challenges can rely on with confidence.

Specifically, we offer a wide range of employment support services including career transition support, dispatching, outsourcing, job media, organizational and HR consulting, public sector services, new graduate introduction, employment promotion for people with disabilities, and global talent acquisition. We prioritize solving issues by focusing on our clients and society, rather than looking inward, and we leverage extensive resources to respond swiftly and flexibly.
Responsibilities: ■職務責任：
このポジションの責任は、デジタル広告を手段に、事業の売上が最大化するための集客施策を行うことです。
多くの定量情報（サイト解析データ、登録・応募状況）や、定性情報（登録者の声、調査結果）をもとに、社内の各領域（ブランド、クリエイティブ、データ、開発）および社外の各パートナー（代理店、媒体社、プロダクトベンダー）と協力し、企画立案から実行、効果測定までを一気通貫で担い、集客最大化を図るためのデジタルマーケティング、プロモーション施策を実行します。
■職務概要：
転職サービスのデジタルマーケティングを担います。
集客最大化を図るための様々なデジタルマーケティング、プロモーション施策ををお任せします。
また、デジタル広告以外にも、部内周辺施策（マスプロモーションやイベント、コンテンツなど）や部を超えた施策（プロダクトやデータなど）連携を行い、利用者の増加を図るために、手段にとらわれずあらゆる可能性を追求していくことが可能です。
■仕事内容の詳細：
デジタルマーケティング・プロモーションの実施
担当メニューの効果改善に向けた課題・仮説立案、検証設計、施策・振り返りの実施
広告代理店、各パートナー等との折衝
コミュニケーションプランニング、メディア選定、バイイング

Digital Marketing Manager (Streetwear)

Streetwear apparel

7 - 10 million yen Tokyo Sales & Marketing eCommerce / Online Marketing / Digital Marketing

Company overview: Our client is Operation of stores for shoes, apparel, accessories, etc.
Responsibilities: The role will be based in Japan and reporting to the Director of E-commerce, of company, Japan. The Manager will closely partner with the Director of E-commerce, of company Japan. Will be expected to lead the development, management, execution, and optimization of digital marketing campaigns for all online channels at atmos Japan.
Main responsibilities:
Develop and execute comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and engagement.
Manage and optimize digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and display advertising.
Conduct market research and analyze customer insights to identify target audiences, refine messaging, and optimize campaign performance.
Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and make data-driven decisions.
Collaborate with cross-functional teams to create compelling digital content, including web copy, blog posts, social media updates, and email newsletters.
Utilize marketing automation and customer relationship management (CRM) platforms to segment audiences, personalize messaging, and automate campaign workflows.
Stay updated with emerging trends and best practices in digital marketing, and recommend innovative strategies to drive continuous improvement.
Conduct competitive analysis to identify opportunities and stay ahead of industry trends.
Manage relationships with external digital agencies, vendors, and partners as needed.
Provide regular reports and insights to stakeholders, summarizing campaign performance, trends, and recommendations.

Marketing Manager | マーケティングマネージャー

Apply your mktg prowess @ hype appearal as mktg mgr

8 - 10 million yen Tokyo Sales & Marketing eCommerce / Online Marketing / Digital Marketing

Company overview: Our client is a Spanish fashion label known worldwide for its inclusive designs and vibrant uniqueness. It is acclaimed for its energetic and pop designs. With a presence in over 15 countries, it has become a prominent player in the apparel industry.
Responsibilities: Main responsibilities:
Adjust, develop and implement the global marketing strategy (plan, goals, budget and tactics) for Japan and key Asian markets
Take into account the customers' needs and the market trends, while coordinating and aligning with other Marketing & Communication Areas / Departments across the Company (e.g. Product and Merchandising).
Ensure consistency of messages in all the points of contact with the brand and the consumer, the brand and its partners
generate brand awareness, increase sales and achieve business goals

Details on Brand management:
Adjust and implement the global marketing strategy to the category under his/her responsibility, by defining the marketing plan (schedule, resources, messages, etc.), the goals to achieve, the budget or the appropriate tactics to employ in order to ensure the development of the market and the Company growth in a sustained and profitable manner.                                                                                           Details on coordination with other areas/departments:
     Coordinate the deployment of marketing initiatives for the category under his/her responsibility with other Marketing & Communication Areas (such as Content, Social and Digital Media, Brand Activation, Partnerships, Trade Marketing, etc.) and Departments across the Company (Product, Channels, etc.). Supervise their performance and work in a collaborative and aligned way to ensure the proper implementation of the marketing campaigns, message alignment and brand consistency. Coordinate the teams involved in the marketing campaigns (e.g.: creative teams, such as Product Content and Brand activation), assigning responsibilities as appropriate and providing guidance as required, to ensure timely delivery of marketing campaigns, guarantee image and message consistency and compliance with the brand guidelines and quality standards."
Details on analytics and insights:
Analyze consumers' behaviors and insights, market trends and competitors in order to understand consumers' needs and perform a proper segmentation, designing customized marketing initiatives and actions for different population segments, in order to increase brand awareness and achieve business goals.

Principal Digital Innovation Japan (Surgical)

自分らしい働き方が可能／能力開発のアシストあり

8 - 12 million yen Tokyo Sales & Marketing eCommerce / Online Marketing / Digital Marketing

Company overview: Our client is a world leading medical device manufacturer.
Responsibilities: You will be responsible for planning and executing the digital marketing strategy for the business. You will leverage various digital channels, including social media, email marketing, SEO/SEM, content marketing, and digital advertising, to increase online engagement, lead generation, and brand awareness. You will work closely with cross-functional teams to contribute to achieving the department’s overall marketing goals. Main responsibilities:
Digital marketing strategy development and execution
Increasing brand awareness through digital platforms (social media, website, email campaigns, online advertising, etc.)
Increasing website traffic through SEO/SEM optimization
Measuring and reporting on campaign performance using analytics tools
Project management in collaboration with cross-functional teams
Understanding and implementing the latest trends and technologies in digital marketing

Jobs list of Sales & Marketing & eCommerce / Online Marketing / Digital Marketing

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