Marketing Executive

---

Job details

Company overview

We specialize in the production and distribution of pet food. Our products are mainly for cats and dogs, and we develop high quality pet food with excellent nutritional balance. We emphasize scientific research and innovation to support the health and growth of animals. Our product lineup includes a variety of options for different ages, sizes, and health conditions. We also work closely with veterinarians and pet experts to develop products that incorporate the latest knowledge and technology. We also provide consumers with information and services that put the health and well-being of their pets first.

Responsibilities

• Lead new product launch, focus recipe leverage, and product renewal as a project leader
• Develop launch and leverage strategy (preliminary volume forecast, product positioning, pricing, concept, selling story, marketing mix) and get the approval from management
• Understand the market environment, target consumer insight and needs, competitor trend by data analysis and consumer research to develop robust strategy
• Understand the nutritional benefit of product and develop strong communication (nutritional story, copy & key visual) by collaborating with Scientific Communication and external agency.
• Develop holistic marketing plan and brief to touch point owners (Trade Planning, Scientific Communication, Corporate Affairs, Brand & Pet Owners) and external agency. Make sure all the plans harmonize to maximize the synergy.
• Develop and execute out of store plan (Digital media, Ad, Tie-up, etc.) by managing external agency
• Conduct post launch/leverage analysis and develop action plan by collaborating with Sales Managers, and NKA/ECOM team in a timely manner.
• Plan and deliver product renewal by working with Scientific Communication/Regulatory, Graphic Chain, E2E, and Sales.
• Adopt package claim to local market by appropriate localization.
• Develop and execute the communication material, in-shop campaign merchandising tools and selling story development behind in-depth nutritional product understanding in collaboration with pillar sales, trade marketing and scientific communication.
• Manage A&CP budget per project and improve ROI of activity by tracking and measuring result.

Requirements

• 3-5 years of experience in sales and marketing departments (more experiences in marketing)
• Business English (need frequent communication in English with Head office and APAC region)
• Experience in marketing department (FMCG marketing in global company is preferred)
• Experience of new product launch and holistic marketing plan development and deployment in Japan
• Strong strategic thinking and analytical skills
• Understanding of customer and consumer dynamism and insight

Salary

6 - 7.2 million yen

Location

Tokyo