Marketing Manager

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Job details

Company overview

We specialize in customizing mobile accessories and technology-related products. In particular, we offer a wide variety of products for devices, such as smartphone cases, earphone cases, and watch bands. Distinctive features include the ability to create custom designs based on personal preferences, allowing customers to create one-of-a-kind items using their own photos and text. We also collaborate with many well-known brands and characters, offering a wide variety of products that combine fashion and functionality. Our products are gaining popularity, especially among the younger generation, due to the development of both design and practicality.

Responsibilities

• Develop and implement creative marketing strategies that resonate with the Japan market.
• Plan and execute marketing initiatives including product launch, campaigns, events, etc. to increase product sales and market share for both online and offline channels.
• Create innovative and localized branding campaigns for the Japan market to increase brand awareness and strengthen brand identity.
• Manage multiple influencer campaigns and budgets across channels from ideation to launch for different objectives. Responsible for ROI optimization and performance. Provide end-to-end solutions
• Coordinate with designer / photographer to create localized creative assets.
• Develop marketing metrics, goals, and KPIs to assess the business results and budget control.
• Manage local marketing team and make sure KPIs are achieved, as well as provide local learnings and insights for business or website improvement

Requirements

• Fluent in Japanese and business level in English.
• Bachelor degree or above in Business, Marketing, Communications discipline or equivalent.
• 5+ years of relevant experience in marketing including Marketing, PR, Digital & Offline Marketing, Events, branding, social media and influencer.
• Passionate about technology, fashion and lifestyle brands.
• Confident, enthusiastic and a talent in story-telling.
• Strong verbal and written communication skills are required.
• Able to work in a fast-paced environment with ability to cope with changes.
• Strong planning, analytical, creative, result-oriented, and able to work independently.

Salary

9 - 13 million yen

Location

Tokyo