Marketing Executive

---

募集要項

会社概要

同社はペットフードの製造・販売を専門としています。主に猫や犬のための製品を提供しており、栄養バランスに優れた高品質なペットフードを開発しています。動物の健康維持や成長をサポートするために、科学的な研究と技術革新を重視しています。製品ラインナップは年齢やサイズ、健康状態に応じた多様な選択肢を揃えています。また、獣医師やペット専門家との連携を強化し、最新の知識と技術を取り入れた製品開発に努めています。消費者に対しても、ペットの健康と幸福を第一に考えた情報提供やサービスを行っています。

業務内容

• Lead new product launch, focus recipe leverage, and product renewal as a project leader
• Develop launch and leverage strategy (preliminary volume forecast, product positioning, pricing, concept, selling story, marketing mix) and get the approval from management
• Understand the market environment, target consumer insight and needs, competitor trend by data analysis and consumer research to develop robust strategy
• Understand the nutritional benefit of product and develop strong communication (nutritional story, copy & key visual) by collaborating with Scientific Communication and external agency.
• Develop holistic marketing plan and brief to touch point owners (Trade Planning, Scientific Communication, Corporate Affairs, Brand & Pet Owners) and external agency. Make sure all the plans harmonize to maximize the synergy.
• Develop and execute out of store plan (Digital media, Ad, Tie-up, etc.) by managing external agency
• Conduct post launch/leverage analysis and develop action plan by collaborating with Sales Managers, and NKA/ECOM team in a timely manner.
• Plan and deliver product renewal by working with Scientific Communication/Regulatory, Graphic Chain, E2E, and Sales.
• Adopt package claim to local market by appropriate localization.
• Develop and execute the communication material, in-shop campaign merchandising tools and selling story development behind in-depth nutritional product understanding in collaboration with pillar sales, trade marketing and scientific communication.
• Manage A&CP budget per project and improve ROI of activity by tracking and measuring result.

応募条件

• 3-5 years of experience in sales and marketing departments (more experiences in marketing)
• Business English (need frequent communication in English with Head office and APAC region)
• Experience in marketing department (FMCG marketing in global company is preferred)
• Experience of new product launch and holistic marketing plan development and deployment in Japan
• Strong strategic thinking and analytical skills
• Understanding of customer and consumer dynamism and insight

給与

600 - 720 万円

勤務地

東京