Direct Marketing Manager

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Job details

Company overview

Our client, a global leader in augmented reality (AR) and mobile gaming is renowned for its groundbreaking titles that blend digital and physical worlds. Headquartered in USA, it has a strong presence in Tokyo, Japan, where it focuses on expanding AR experiences and engaging with the local gaming community.

The Tokyo branch plays a key role in developing region-specific content and events, leveraging local insights and advanced technology to deliver unique, culturally resonant experiences. Committed to innovation and player engagement, this office ensures that the company's games continue to captivate and connect with users globally.

Responsibilities

In this role, you will lead direct marketing from strategy through execution, streamlining lifecycle communications and driving player engagement, retention, and monetization, living up to the ambitious vision for one of our game titles.
Main responsibilities :

• Craft messaging strategies that are deeply aligned with in-game progression, event rhythms, and other strategic initiatives
• Drive end to end user communication implementation from planning to copywriting, creative production, and release 
• Improve campaign performances through A/B testing, segmentation, and user survey insights
• Build trust and collaborate with Product, Live Operations, Product Marketing, Data Science, Community, and Design teams to align in-game progression, event rhythms, and overall messaging to direct communication
• Collaborate with Engineering teams to ideate, test, and release new in-game features designed to enhance or improve customer experiences for Direct Marketing channels
• Act as a driver of culture on the team, fostering learning, collaboration, player centricity, and excellence with an outcome oriented mindset
• Required in-office 3 days per week on Tuesday, Wednesday, and Thursday

Requirements

Minimum requirements:

• 5+ years experience in a hands-on lifecycle or growth marketing role, familiar with the standard methodologies of email, push notification, in-app message, and SMS channels, understanding lifecycle marketing and user journey optimization, preferably in the tech, gaming or mobile app industry
• Sound record of building and shaping the planning and execution of data driven marketing campaigns across communication channels including A/B experimentation.
• Experience in working closely with Product and Engineering team to set up attributes and triggered events based on user lifecycle management needs
• Solid HTML and debugging skills
• Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice
• Experience working on cross-functional teams with ability to communicate effectively through written and verbal communications, including synchronous interactions with others

Please ensure that the résumé/CV you attach is written in English.

Salary

13 - 16 million yen

Location

Tokyo