Direct Marketing Manager

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募集要項

会社概要

同社は、拡張現実（AR）とモバイルゲームの先駆者であり、デジタルと物理の世界を融合させた没入型体験を提供することで知られています。
本社はアメリカにあり、革新的なタイトルを通じてインタラクティブエンターテイメントの新たな市場を開拓し続けています。
日本支社は東京に拠点を構え、日本市場におけるAR体験の拡大やゲーミングコミュニティとの連携に注力しています。
また、地域特有のコンテンツやイベントの開発を通じて、ユーザーとのつながりを強化し、記憶に残るゲーム体験を提供していることも特徴です。
同社は、インタラクティブエンターテイメントの未来を形作る上で、グローバルなゲーム業界において重要な役割を果たしています。

業務内容

In this role, you will lead direct marketing from strategy through execution, streamlining lifecycle communications and driving player engagement, retention, and monetization, living up to the ambitious vision for one of our game titles.
Main responsibilities :

• Craft messaging strategies that are deeply aligned with in-game progression, event rhythms, and other strategic initiatives
• Drive end to end user communication implementation from planning to copywriting, creative production, and release 
• Improve campaign performances through A/B testing, segmentation, and user survey insights
• Build trust and collaborate with Product, Live Operations, Product Marketing, Data Science, Community, and Design teams to align in-game progression, event rhythms, and overall messaging to direct communication
• Collaborate with Engineering teams to ideate, test, and release new in-game features designed to enhance or improve customer experiences for Direct Marketing channels
• Act as a driver of culture on the team, fostering learning, collaboration, player centricity, and excellence with an outcome oriented mindset
• Required in-office 3 days per week on Tuesday, Wednesday, and Thursday

応募条件

Minimum requirements:

• 5+ years experience in a hands-on lifecycle or growth marketing role, familiar with the standard methodologies of email, push notification, in-app message, and SMS channels, understanding lifecycle marketing and user journey optimization, preferably in the tech, gaming or mobile app industry
• Sound record of building and shaping the planning and execution of data driven marketing campaigns across communication channels including A/B experimentation.
• Experience in working closely with Product and Engineering team to set up attributes and triggered events based on user lifecycle management needs
• Solid HTML and debugging skills
• Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice
• Experience working on cross-functional teams with ability to communicate effectively through written and verbal communications, including synchronous interactions with others

Please ensure that the résumé/CV you attach is written in English.

給与

1300 - 1600 万円

勤務地

東京