Sr. Manager, Digital Marketing

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Job details

Company overview

We are a leading ophthalmic care company. We focus on the development and marketing of products and services that support eye health, including contact lenses and ophthalmic surgical instruments for improving vision and eye care. With a focus on innovation, we aim to solve vision-related problems and improve the quality of life by providing high-quality, safe products. We are also committed to social action programs and sustainable business models.

Responsibilities

■Position Overview
Leads the digital team including marketing, strategy, customer care, and cross-functional collaboration focused on growth of digital products & services within the Japan organization of a global vision care company.
The team is accountable for go-to-market strategy, marketing messages / programs / tools, training / educational materials, patient and customer loyalty/pricing programs, and customer care & support.
The position drives downstream execution as well as upstream collaboration with global digital teams to design, pilot and launch product enhancements for the Japan market.

■Responsibilities

• Responsible for defining and driving end-to-end go-to-market for a digital platform, including channels, customers, budget, people structures & staffing, resource allocation, forecasting, target setting and brand strategy for Japan.
• Ensure brand growth and P&L targets are met. Lead the team to envision and execute the mid-term growth plan for Japan.
• Manage competition and risks in the marketplace, with constant evaluation and in-depth understanding of market, competition, key customer priorities, key business economics and the value proposition of the digital platform.
• Develop pilots and commercial programs to drive adoption and utilization of the digital platform. Advocate for growth and customer needs with global digital organizations and cross-functional teams like IT, Legal, Finance and Customer Operations.
• Proactively recommend modifications to annual and mid-term growth plans to address gaps and ensure business and brand objectives are met.
• People Management
• Attract and retain world-class marketing and digital talent. Build a high-performing team that delivers both top and bottom line goals.
• Ensure that the organization fosters a culture of diversity and inclusion.

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Requirements

■Must to have

• Minimum 10 years of experience in marketing, product launch, or medical/CPG industries with demonstrated leadership
• Minimum Bachelor’s degree
• Experience with agile ceremonies
• High comfort with technology
• Extensive knowledge of healthcare environment
• Experience leading a business transformation
• Ability to forecast market trends and allocate resources
• Strategic vision development aligned with company goals
• Fluent in English

■Nice to have

• 5+ years of experience acquiring customers and patients (B2B2C) in digital healthcare
• Preferred: MBA
• Japanese Skill

Salary

15.86215 - 15.86215 million yen

Location

Tokyo