THV Product Marketing Mgr/ Sr.Spec

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Job details

Company overview

We are a Japanese medical device manufacturer aiming to improve patients' quality of life as a global medical company. We develop, manufacture, sell, and service medical devices for the treatment and measurement of severe cardiovascular diseases, particularly excelling in artificial heart valves and valvuloplasty products for valve disease treatment, as well as critical care products like hemodynamic monitoring systems. We emphasize environmental protection, social contribution, and corporate governance responsibilities, promoting sustainable initiatives. Additionally, we provide support information and educational tools for healthcare professionals worldwide.

Responsibilities

This position manages exciting new product and indication expansion launches and promotion as market leader by collaborating with key opinion leaders (KOL) and Japan/global stakeholders.
Key Responsibilities

• Develop comprehensive marketing launch plans including strategies and tactics for major product launches. Lead the execution of a major product launch in collaboration with regional partners as appropriate including Salesforce readiness (e.g., training on product, messaging, and competition)
• Develop marketing materials and programs that support product launch and commercialization strategies
• Develop marketing messages and clinical story based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements
• Lead major projects for the Congress Management process
• Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for major product launches
• Manage budgets related to product line, campaigns and projects
• Analyze clinical and market data to assess regional impact of potential product launches
• Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition

Requirements

Education and Experience

• Bachelor’s degree
• English communication skill (business level)
• 5+ years of experience in marketing for healthcare industry (Structural Heart Disease/TAVI, Cardiology experience mandatory)

Additional Skills

• Proven successful project management skills
• Represents leadership on sections of projects within a specific area working closely with cross-functional team, marketing peers and leaders
• Excellent documentation and communication skills and interpersonal relationship skills with ability to drive achievement of objectives
• Extensive understanding of related aspects of marketing concepts and principles
• Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research
• Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
• Ability to assess and understand market share, pricing, ASPs, competitive dynamics
• Ability to manage competing priorities in a fast paced environment
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
• Maintain a strong relationship with global team, but also the regional sales team, clinical specialists, governmental affairs, and training to ensure effective and optimal integration of efforts.
• Strict attention to detail

Salary

7.5 - 11 million yen

Location

Tokyo