Sr. Manager, Digital Marketing

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募集要項

会社概要

同社は、眼科医療のリーディングカンパニーです。コンタクトレンズや眼科手術用機器など、視力向上と眼科治療を目的とした製品の開発と販売を中心に、目の健康を支える製品とサービスを提供しています。イノベーションを重視し、高品質で安全な製品を提供することで、視力に関する問題を解決し、生活の質を向上させることを目指しています。また、社会貢献活動や持続可能なビジネスモデルにも取り組んでいます。

業務内容

■Position Overview
Leads the digital team including marketing, strategy, customer care, and cross-functional collaboration focused on growth of digital products & services within the Japan organization of a global vision care company.
The team is accountable for go-to-market strategy, marketing messages / programs / tools, training / educational materials, patient and customer loyalty/pricing programs, and customer care & support.
The position drives downstream execution as well as upstream collaboration with global digital teams to design, pilot and launch product enhancements for the Japan market.

■Responsibilities

• Responsible for defining and driving end-to-end go-to-market for a digital platform, including channels, customers, budget, people structures & staffing, resource allocation, forecasting, target setting and brand strategy for Japan.
• Ensure brand growth and P&L targets are met. Lead the team to envision and execute the mid-term growth plan for Japan.
• Manage competition and risks in the marketplace, with constant evaluation and in-depth understanding of market, competition, key customer priorities, key business economics and the value proposition of the digital platform.
• Develop pilots and commercial programs to drive adoption and utilization of the digital platform. Advocate for growth and customer needs with global digital organizations and cross-functional teams like IT, Legal, Finance and Customer Operations.
• Proactively recommend modifications to annual and mid-term growth plans to address gaps and ensure business and brand objectives are met.
• People Management
• Attract and retain world-class marketing and digital talent. Build a high-performing team that delivers both top and bottom line goals.
• Ensure that the organization fosters a culture of diversity and inclusion.

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応募条件

■Must to have

• Minimum 10 years of experience in marketing, product launch, or medical/CPG industries with demonstrated leadership
• Minimum Bachelor’s degree
• Experience with agile ceremonies
• High comfort with technology
• Extensive knowledge of healthcare environment
• Experience leading a business transformation
• Ability to forecast market trends and allocate resources
• Strategic vision development aligned with company goals
• Fluent in English

■Nice to have

• 5+ years of experience acquiring customers and patients (B2B2C) in digital healthcare
• Preferred: MBA
• Japanese Skill

給与

1586.215 - 1586.215 万円

勤務地

東京