[Vision Care] Senior Manager, Media & Performance Marketing

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Job details

Company overview

We are a global medical devices and pharmaceutical company providing healthcare-related products. We offer a wide range of products including pharmaceuticals, medical devices, and consumer goods to support healthy living. Particularly, through investments in medical technology and research and development, we provide advanced medical solutions, enhancing the quality and efficiency of healthcare. Additionally, we contribute to raising awareness of health in society through education and outreach activities, aiming for a better future.

Responsibilities

効率的な成長を促進し、主要な消費者ブランドの価値を向上させるメディアプランを構築し実行する、
戦略的でデータドリブンの【メディア＆パフォーマンスマーケティングシニアマネージャー】を募集しています。

優れたパフォーマンスマーケティングの知識とエージェンシー管理、そしてメディア技術の将来を見据えた視点で業務を遂行していただきます。
また、メディアプランニング、購入の監督、最適化、および測定を担当し、コミュニケーションの目的を達成しながら、最良の投資収益率の確保をお任せします。

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■Key responsibilities

• Design end-to-end media plans focused on cost-per-performance, efficiency and business outcomes across paid digital, video, connected TV, social, search, and programmatic channels.
• Continuously optimize the media mix using analytics, experiments and attribution models to improve CPA, CAC, ROAS and other performance KPIs.
• Lead media agency management: set clear objectives, performance SLAs, briefs, governance and review cadence; ensure agencies deliver measurable value, innovation and transparent reporting.
• Own media measurement and reporting frameworks; collaborate with analytics and data teams to implement robust attribution, incrementality testing and closed-loop measurement.
• Stay on top of media technologies and platforms (DSPs, SSPs, marketing automation, identity and targeting solutions, data clean rooms, MMPs) and recommend pilot/test/adoption strategies.
• Balance brand-building and direct-response investments: collaborate with brand and creative teams to align messaging and audience strategy across upper-, mid- and lower-funnel activities.
• Use insights from customer data and audience segmentation to drive personalization strategies without sacrificing scale or privacy compliance.
• Manage media budgets and vendor relationships; ensure media procurement follows company guidelines and maximizes value.
• Mentor junior media/performance team member and promote cross-functional collaboration.

■What success looks like (KPIs)

• Improved efficiency metrics: lower $CPA, CAC / higher ROAS or equivalent business KPI
• Positive trends in reach and brand equity metrics alongside performance gains
• Measurable incrementality from tests and controlled experiments
• On-time delivery of media plans and transparent, actionable reporting from agency partners
• Effective budget allocation with demonstrable uplift in conversions and brand metrics

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Requirements

■必須

• 7年以上のメディアエージェンシーでの実務経験もしくはクライアントサイドでのメディア/パフォーマンス関連の役割
• コスト/パフォーマンスに強く焦点を当てたマルチチャネルメディアキャンペーンの計画と最適化における実績
• デジタル広告エコシステム、プログラマティックバイイング、DSP、測定ツール、プライバシーファーストのターゲティング手法に対する深い理解
• データ、アトリビューションの概念、A/Bテストやインクリメンタリティテストに精通した強力な分析スキル
• 大規模なメディア予算とクロスチャネル測定フレームワークの経験

■歓迎

• FMCG（消費財）または 消費者ブランドでの経験

Salary

10 - 15 million yen

Location

Tokyo