Regional Product Marketing Lead

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Job details

Company overview

The company is a global leading company headquartered in Sweden, providing products in the field of infertility treatment. Their mission is to support their customers in achieving successful treatment outcomes by offering valuable solutions and services.
In Japan, we offer products and services in four areas: time-lapse incubators used in infertility treatment, culture media, consumables, and genomics.

Responsibilities

━━Responsibilities━━

• Strategic Marketing & Execution
  • Develop and own the regional marketing strategy for Medical Devices and Genetics, ensuring synergy and differentiation where appropriate.
  • Lead the planning and execution of product launches, establishing milestones, KPIs, and stakeholder accountability.
  • Drive the creation and refinement of product messaging, value propositions, and go-to-market strategies tailored to APAC market dynamics.
• Market & Customer Insights
  • Conduct comprehensive market and customer analysis across both domains to identify opportunities, unmet needs, and competitive threats.
  • Translate insights into actionable strategies for portfolio development and market expansion.
  • Serve as the regional voice of customer and market intelligence for global product management and strategy teams.
• Cross-Functional Leadership
  • Partner with Sales, Clinical Scientific Support, Marcom and CS to ensure integrated execution of marketing and educational initiatives across both domains.
  • Provide strategic direction and advanced sales enablement for regional commercial teams and distributors.
  • Act as a strategic advisor to APAC leadership on product marketing priorities spanning both Medical Devices and Genetics.
• Communication & Scientific Engagement
  • Define and lead domain-specific and cross-domain communication strategies, including congress activities, scientific workshops, and KOL engagement.
  • Ensure Medical Devices and Genetics messaging is consistently integrated into regional and global communications.
  • Strengthening brand reputation through scientific credibility and stakeholder partnerships.
• Performance Measurement & Reporting
  • Establish and monitor KPIs and ROI for product marketing initiatives across both domains.
  • Provide regular strategic updates and recommendations to APAC and Global Marketing leadership.
  • Continuously refine strategies to ensure measurable business impact and sustainable growth.

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Requirements

• 7年以上の医療機器、ライフサイエンス、または遺伝学分野での製品マーケティング、製品管理、または戦略的マーケティング経験
• 地域マーケティング戦略の開発と実行、および複数のドメインにわたる製品発売をリードした実績
• 市場、競合、顧客データを戦略的方向性にまとめる強力な分析能力
• ビジネスレベル以上の英語スキル
• ネイティブレベルの日本語スキル
• 国内・海外への出張が可能な方

Salary

10 - 16 million yen

Location

Tokyo