AMM Consumer Engagement (Programs)

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Job details

Company overview

We engage in marketing and sales promotion activities for imported cigarettes while manufacturing and selling tobacco products domestically in Japan. Alongside providing smoking products, we also dedicate efforts to developing smoking cessation support programs and new smoke-free alternatives. We aim to consider the health of smokers while fulfilling our social responsibility. Additionally, we work on providing information about tobacco regulations and health risks, conducting business activities with consideration for public health.

Responsibilities

You will support the Manager CE Deployment in the following tasks and responsibilities.
Main responsibilities:

• Lead in planning, development, and deployment of Marketing communications toolbox (Program Key visuals and copy; Online materials (Web LP, banners, videos, eCRM content (email / LINE), etc.); Offline materials (POSM, Brochures, DM Leaflets, etc.) including Marketing / Legal / EA / Management review and approval processes
• Liaise with internal partners (PMJ Cross-functional Project stakeholders) and stakeholder management (weekly status meetings; stakeholder alignments; timeline management; Legal and/or External affairs due diligence reviews; Reports and presentations to stakeholders and/or PMJ Management; etc.)
• Liaise with external partners (Advertising / Creative Agencies, Production vendors; 3rd Party Digital agencies) and project management (budget management, production schedules, other administrative matters)
• Lead in tracking, analysis, and Performance reporting of implemented activities & initiatives (PDCA), liaising with Data analytics and Consumer Insights teams

Requirements

Minimum requirements:

• 5+ Years experience in B2C Marketing (Brand / Content / Growth marketing) within consumer goods industries or Advertising agencies / Creative agencies servicing consumer goods industries; industries associated with regulations (e.g., Alcohol, etc.) a plus
• Experience with eCRM and digital marketing
• Native Japanese speaker with fluency in English; proven presentation skills to stakeholders and Company Management Team
• Proven project management and prioritization skills to deliver end-to-end execution
• Proven skills in strategic thinking and decision-making abilities

Salary

10 - 13 million yen

Location

Tokyo