Head of Marketing (Japan / Korea)

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Job details

Company overview

We are the Japanese subsidiary of a global manufacturing company supplying high-quality cocoa and chocolate products. We have formed a strategic partnership with a leading Japanese food company, producing and supplying cocoa and liquid chocolate products under their brand. In the future, we plan to increase our supply volume to meet the growing demand for premium chocolate in the Japanese market.

Responsibilities

As the Marketing Director, this role is responsible for strategizing the local marketing strategy & leading a team of marketi ng talents for on-ground activation to serve our Industrials & Artisanal customers with a digital-first mindset. The position will need to identify key growth drivers and lead a robust 12M rolling marketing plan ranging from brand building, customer engagement and segment building activities across an omni-channel customer journey. This role operates across two focus countries with high profitability- Japan and Korea. This role will be a part of the Market Cluster Leadership team contributing to commercial success.

Main responsibilities:

• Activities include : “Strategic marketing & planning”, “Customer Journey & Engagement”, “Brands & Segments building”, “Portfolio management”
• Identify market key growth drivers and develop an annual marketing plan to fuel market growth objectives (in close consultation with key regional and country stakeholders)
• Define the brand marketing tasks and jobs-to-be-done (e.g awareness, trial, repeat purchase, loyalty) with the aim to gain market share and increase penetration in the market
• Identify the right brand and portfolio mix to compete in the different market tiers (Callebaut in premium & VHP in mainstream) with full understanding of the competitive landscape
• Manage the full brand portfolio mix (proposition, product, pack, price, place, promotion) to ensure competitiveness in local markets (e.g price adjustment, pack upgrades etc)
• Deploy and activate the brand portfolios effectively across different market segments, creating relevant brand experience for various customer types (industrials & artisans), with a digital-first mindset
• Design and implement a robust REACH-ENGAGE-CONVERT customer engagement journey for all customer types, closing the loop from demand generation to fulfilment.
• Set and track performance marketing metrics to ensure the customer engagement activities achieved the desired performance and business KPIs
• Manage and track the set budget and resources allocated to the Marketing function
• Work closely with the commercial team to manage joint business planning with resellers/strategic partners. E.g. set promotions plans, innovation launches, product portfolio trainings
• This is a critical role for our growth strategy to bring new value to our customers in the market cluster, leveraging global expertise and knowledge.

Requirements

Minimum requirements:

• Min 10 years of marketi ng experience in a B2B or B2C environment (preferably FMCG/ F&B/ingredient industry)
• Experience working in Japan market is required, additi onal experience with Korea market would be an advantage
• Has strong understanding of customer journeys and prior experience dealing with digital touchpoints & ecosystems
• Experience in translati ng consumer and market understanding into powerful insights & concepts
• Strong analyti cal skills and business acumen
• Hypothesis building/verifi cati on skills
• Project/Program management skills

Salary

12 - 13 million yen

Location

Tokyo