Senior Marketing Specialist (Laser)

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Job details

Company overview

We are a manufacturer of medical laser devices. Our business includes manufacturing, importing, selling, and servicing medical equipment. Originating as the Japanese subsidiary of a US-based medical laser specialist, we have successfully developed and commercialized products such as lithotripters for urologists and devices for dermatologists, plastic surgeons, and cosmetic surgeons. While initially focusing on lithotripter sales, we later specialized in developing and manufacturing devices for treating skin conditions like redness, and with the discovery that lasers can be used for hair removal, our laser treatment devices gained widespread popularity. Looking ahead, we continue to research and develop new beauty medical and vascular treatment devices by leveraging our expertise in cosmetic medical treatment devices and those of Candela, aiming to meet expectations by providing innovative products.

Responsibilities

Main responsibilities:

• Responsible for all online and offline marketing communication planning and execution including and not limit to online and offline events/workshop, all marketing channels and platform (online and offline), PR, Communication (internal and external), marketing aids development
• Execute digital marketing activities:
• Identify target audience
• Design and implement direct online and offline marketing campaigns
• Proofread digital and social contents for clarity and proper language used
• Ensure mobile-friendly email templates
• Upgrade our email, digital, social contents and offline communication templates and corporate the brand scheme
• Ensure prompt and accurate communication and minimize unsubscribes
• Create email databases for lead generation and establishment of lead collection/follow up
• Analyze campaign performance and suggest improvements
• Report email marketing performance quarterly and as needed
• Ensure emails follow industry policies and best practices
• Responsible for marketing operations including materials approval execution and marketing operations platform management and execution
• Purchase order (Oracle) process ownership, facilitation & management
• Compliance to SOPs, budget control and reporting, global corporate standards and local legal and regulatory standard
• Responsible for copywriting
• Responsible for all local creative designs and programs
• Perform other ad-hoc projects as assigned

Requirements

Minimum requirements:

• BSc degree in Management Information Technology, Marketing, Data Analysis, or relevant field, Bachelor Degree or above;
• Proven 3-5 years of work experience as an Email marketing manager or Digital marketing specialist
• Hands on experience with HTML and content management systems
• Proficiency in marketing automation technology (Marketo as mandatory)
• Experience with Salesforce
• Knowledge of SEO/SEM and Google Analytics
• Familiarity with analytical and database tools
• Excellent written communication (Japanese and English) and copywriting skills
• Strong project management skills
• An ability to work under tight deadlines and in a fast-paced environment
• Proactive and highly organised, attention to details and a proven ability to multi-tasking
• Strong team player

Salary

7 - 8 million yen

Location

Tokyo