Senior Marketing Specialist (Laser)

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募集要項

会社概要

同社は、医療用レーザー装置の製造および販売を行う企業です。米国の医療用レーザー専門メーカーの日本法人として立ち上がり、10年以上の研究と開発の成果から、結石破砕装置や赤あざ治療器などの製品を世に送り出してきました。現在は、美容医療治療器とあざ治療器を融合させた新しい製品の開発に取り組み、期待に応える商品を提供するために研究と開発を継続しています。

業務内容

Main responsibilities:

• Responsible for all online and offline marketing communication planning and execution including and not limit to online and offline events/workshop, all marketing channels and platform (online and offline), PR, Communication (internal and external), marketing aids development
• Execute digital marketing activities:
• Identify target audience
• Design and implement direct online and offline marketing campaigns
• Proofread digital and social contents for clarity and proper language used
• Ensure mobile-friendly email templates
• Upgrade our email, digital, social contents and offline communication templates and corporate the brand scheme
• Ensure prompt and accurate communication and minimize unsubscribes
• Create email databases for lead generation and establishment of lead collection/follow up
• Analyze campaign performance and suggest improvements
• Report email marketing performance quarterly and as needed
• Ensure emails follow industry policies and best practices
• Responsible for marketing operations including materials approval execution and marketing operations platform management and execution
• Purchase order (Oracle) process ownership, facilitation & management
• Compliance to SOPs, budget control and reporting, global corporate standards and local legal and regulatory standard
• Responsible for copywriting
• Responsible for all local creative designs and programs
• Perform other ad-hoc projects as assigned

応募条件

Minimum requirements:

• BSc degree in Management Information Technology, Marketing, Data Analysis, or relevant field, Bachelor Degree or above;
• Proven 3-5 years of work experience as an Email marketing manager or Digital marketing specialist
• Hands on experience with HTML and content management systems
• Proficiency in marketing automation technology (Marketo as mandatory)
• Experience with Salesforce
• Knowledge of SEO/SEM and Google Analytics
• Familiarity with analytical and database tools
• Excellent written communication (Japanese and English) and copywriting skills
• Strong project management skills
• An ability to work under tight deadlines and in a fast-paced environment
• Proactive and highly organised, attention to details and a proven ability to multi-tasking
• Strong team player

給与

700 - 800 万円

勤務地

東京