Brand Communication Manager (Senior Manager)

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Job details

Company overview

We are the Japanese subsidiary of a globally renowned golf equipment manufacturer based in the United States. We offer a wide range of golf-related products, with golf balls, clubs, and shoes being particularly popular. Our products are mainly imported from the United States and sold in the Japanese market. Our customers range from professional golfers to recreational players. We strive to expand our market share in Japan and have a dedicated team of staff working in a vibrant and energetic environment to achieve this goal.

Responsibilities

As the Brand Communication manager, you will oversee brand communication activities and ensure we deliver the right message to our dedicated golfers by working with various stakeholders, using theleading-edge communication technologies and we acquire new Membership members. We are looking for a strong leader with passion and a drive to lead and inspire a team of brand communication team.
Main responsibilities:

• Collect and assess the dedicated golfers’ insight, identify their needs and develop events by workingwith external agencies as well as internal stakeholders.
• Create and provide strong plans and enablement to business teams for digital and social marketing platforms, including Facebook, Instagram and YouTube.
• Identify brand-building opportunities and maximize the brand in the market by utilizing data which we collect through events and other channels.
• Manage and upgrade the entire digital communications including media advertisement.
• Responsible for developing and executing PR strategy for Digital Marketing
• Lead Brand Marketing Team and provide coaching & guidance to members.

Requirements

Minimum requirements:

• Experience in planning and managing brand(s) (external events) - able to solely manage events from plan to execution
• Rich working experiences with external ad/media agencies
• Experience in CRM - more specifically, analyze and utilize client data (externally sourced) to plan and execute events (online/F2F)
• Skills to manage and evaluate external agency performances
• Rich knowledge on medias and SNS（FB/IG/YouTube）
• Communication skills to collaborate with both global and local team members from different channels
• Knowledge of Tableau/SQL and Google Analytics is ideal

Salary

8.5 - 11 million yen

Location

Tokyo