Product Manager(Neuro Vascular & Peripheral)

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Job details

Company overview

The company provides medical devices and healthcare solutions to healthcare institutions. Through a broad portfolio of products and services, it supports healthcare professionals and contributes to improving the quality of care. In addition to supplying products, the company offers implementation support and after-sales services, helping healthcare organizations address operational and clinical challenges.

Responsibilities

• Understand key competitors and their relative strengths/weaknesses

• Understand customer groups, including why customers buy the product or service approach for the product or portfolio

• Understand the different marketing channel strategies and associated business implications

• Track and report results/KPIs to leadership and sales

• Understand key competitors and their relative strengths/weaknesses and maintains networks of people and resources for obtaining competitive information

• Explain different product features to different customers as appropriate to their needs

• Maintain customer engagement and deeply understands customer needs

• Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc

• Support the creation of Project Charters, CERs, and Business Case Financial Models as applicable

• Understand competitive dynamics in the market

• Understand what customers value and how they perceive different attributes of the product or portfolio

• Articulate why the product or portfolio adds value or solves problems for the customer

• Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio

• Propose objectives for generating clinical evidence and evaluates studies

• Tie the business goal of the product or portfolio to the overall goal

• Synthesize market trends and make recommendations on areas of strategic focus

• Develop new strategies, sales tools, and communication plans for the product or portfolio

• Apply clinical knowledge in combination with technical knowledge to educate and articulate value

• Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio

• Responsible for the obsolescence plan

• Provide analytical support to set price

• Articulate desired communications outcomes consistent with marketing strategy to MarComm team

• Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals

• Analyze customer satisfaction to assess trends in customer engagement, and incorporates trends into strategic planning

• Provide marketing intelligence group with key objectives and inputs to drive customer insights

Requirements

Minimum Qualifications (Required):

• Bachelor’s degree required

• 4+ years of work experience required

 

Preferred Qualifications (Strongly desired):

• MBA preferred

• 2+ years medical device or marketing experience preferred

• Excellent presentation and interpersonal communications skills

• Strong analytical and problem-solving skills

• Ability to manage multiple projects while delivering on established timelines

• Ability to be persuasive in the absence of organizational authority

• Must be able to understand and work within complex interdivisional procedures and policies

• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

Salary

6 - 9 million yen

Location

Tokyo