BRSコンサルタント
Go Ozawa
Medical Device
求人番号:JN -072024-24223
掲載日:2024-11-11
Product Manager(Neuro Vascular & Peripheral)
【東京】大手医療機器メーカー / 営業からのチャレンジ可
600 - 900 万円
東京
医療機器
マーケティング
募集要項
- 会社概要
- 同社は、整形外科、神経外科、救急医療、手術室製品など幅広い医療機器を提供しています。特に人工関節、骨折治療用インプラント、内視鏡、手術器具、自動心臓マッサージシステムなどが含まれます。顧客のニーズを重視し、革新的な製品を通じて医療の質向上に努めています。また、社員の成長と職場環境の改善にも力を入れ「働き甲斐のある会社」としての環境を維持し続けます。
- 業務内容
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• Understand key competitors and their relative strengths/weaknesses
• Understand customer groups, including why customers buy the product or service approach for the product or portfolio
• Understand the different marketing channel strategies and associated business implications
• Track and report results/KPIs to leadership and sales
• Understand key competitors and their relative strengths/weaknesses and maintains networks of people and resources for obtaining competitive information
• Explain different product features to different customers as appropriate to their needs
• Maintain customer engagement and deeply understands customer needs
• Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
• Support the creation of Project Charters, CERs, and Business Case Financial Models as applicable
• Understand competitive dynamics in the market
• Understand what customers value and how they perceive different attributes of the product or portfolio
• Articulate why the product or portfolio adds value or solves problems for the customer
• Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
• Propose objectives for generating clinical evidence and evaluates studies
• Tie the business goal of the product or portfolio to the overall goal
• Synthesize market trends and make recommendations on areas of strategic focus
• Develop new strategies, sales tools, and communication plans for the product or portfolio
• Apply clinical knowledge in combination with technical knowledge to educate and articulate value
• Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio
• Responsible for the obsolescence plan
• Provide analytical support to set price
• Articulate desired communications outcomes consistent with marketing strategy to MarComm team
• Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals
• Analyze customer satisfaction to assess trends in customer engagement, and incorporates trends into strategic planning
• Provide marketing intelligence group with key objectives and inputs to drive customer insights - 応募条件
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Minimum Qualifications (Required):
• Bachelor’s degree required
• 4+ years of work experience required
Preferred Qualifications (Strongly desired):
• MBA preferred
• 2+ years medical device or marketing experience preferred
• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint) - 給与
- 600 - 900 万円
- 勤務地
- 東京