THV Product Marketing Mgr/ Sr.Spec

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募集要項

会社概要

同社は日本の医療機器メーカーで、グローバル・メディカルカンパニーとして患者の生活の質向上を目指しています。重度の循環器疾患治療・測定用医療機器の開発・製造・販売・サービスを手掛け、特に弁膜症治療に使用される人工心臓弁や弁形成術製品、また血行動態モニタリングなどのクリティカルケア製品では世界のトップシェアを誇っています。また、環境保護、社会貢献、企業ガバナンスの責任を重視し、持続可能な取り組みを推進しています。医療従事者向けのサポート情報や教育ツールの提供にも力を入れており、世界中で活動しています。

業務内容

This position manages exciting new product and indication expansion launches and promotion as market leader by collaborating with key opinion leaders (KOL) and Japan/global stakeholders.
Key Responsibilities

• Develop comprehensive marketing launch plans including strategies and tactics for major product launches. Lead the execution of a major product launch in collaboration with regional partners as appropriate including Salesforce readiness (e.g., training on product, messaging, and competition)
• Develop marketing materials and programs that support product launch and commercialization strategies
• Develop marketing messages and clinical story based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements
• Lead major projects for the Congress Management process
• Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for major product launches
• Manage budgets related to product line, campaigns and projects
• Analyze clinical and market data to assess regional impact of potential product launches
• Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition

応募条件

Education and Experience

• Bachelor’s degree
• English communication skill (business level)
• 5+ years of experience in marketing for healthcare industry (Structural Heart Disease/TAVI, Cardiology experience mandatory)

Additional Skills

• Proven successful project management skills
• Represents leadership on sections of projects within a specific area working closely with cross-functional team, marketing peers and leaders
• Excellent documentation and communication skills and interpersonal relationship skills with ability to drive achievement of objectives
• Extensive understanding of related aspects of marketing concepts and principles
• Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research
• Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
• Ability to assess and understand market share, pricing, ASPs, competitive dynamics
• Ability to manage competing priorities in a fast paced environment
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
• Maintain a strong relationship with global team, but also the regional sales team, clinical specialists, governmental affairs, and training to ensure effective and optimal integration of efforts.
• Strict attention to detail

給与

750 - 1100 万円

勤務地

東京