Real Life/Offline Events Manager

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Job details

Company overview

Our client, a global leader in augmented reality (AR) and mobile gaming is renowned for its groundbreaking titles that blend digital and physical worlds. Headquartered in USA, it has a strong presence in Tokyo, Japan, where it focuses on expanding AR experiences and engaging with the local gaming community.

The Tokyo branch plays a key role in developing region-specific content and events, leveraging local insights and advanced technology to deliver unique, culturally resonant experiences. Committed to innovation and player engagement, this office ensures that the company's games continue to captivate and connect with users globally.

Responsibilities

We are looking for a Live Events Marketing Manager to lead all aspects of the physical/experiential event production for location specific events for Pikmin Bloom.Live events are at the core of Niantic products and highlight our real-world social experience at its best.The ideal candidate will have a passion for crafting and producing experiences that fans remember for a lifetime, and is an extraordinarily organized collaborator who knows how to lead multiple partners to align on a common vision and deliver reliably.This role is expected to leverage AI tools and workflows to improve event planning, venue research, logistics coordination, vendor management, and post-event analysis.
What you'll do

• Develop detailed plans and implement live events for our game title.
• Work closely with Marketing leads to develop ideas for live events that align with marketing objectives.
• Collaborate with cross-functional teams to conceptualize and deliver exciting experiential concepts that will make a lasting positive impact on our communities, align to marketing Objectives and Key Results (OKRs), marketing campaigns, and business objectives.
• Use AI tools to support venue research, event planning, workback schedules, risk tracking, vendor comparisons, and post-event reporting workflows.
• Lead live event contract negotiations and support with tactical execution of agreements.
• Liaise with license holders for reviews, procure approvals, and provide updates.
• Create and track against detailed workback schedules, ensuring key milestones are met on time.
• Manage storage and fulfillment of live event set pieces, signage, premium items, and hardware.
• Maintain relationships between agencies, vendors, and partners to ensure physical set pieces are produced at high quality on time and within budget.
• Oversee the branded event asset creation process from design to approval to production.
• Lead efforts to create live event exclusive merchandise with IP partners and balance P&L to maximize profits.
• Deliver post event reports with data-driven analysis including attendee feedback, goal attainment, and recommendations for future event improvements.
• Collaborate with cross-functional team members and stakeholders to cultivate strong working relationships with project team members, including regular and reliable attendance and participation in meetings.
• Required in-office 3 days on Tuesday, Wednesday, and Thursday.

Requirements

What you'll need

• Proven ability to produce live event programs, both small and large consumer-facing events in the tech or gaming space.
• Strong project management and organizational skills.
• Excellent verbal and written communication in Japanese and English.
• Passion for building communities and connecting people in meaningful ways.
• Hands-on experience using AI tools to improve event planning, production workflows, logistics management, reporting, or vendor coordination.
• Willingness to travel and work an aggressive schedule to support the international live events team structure.
• Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice.
• Experience working closely with vendors to oversee the development of high quality physical event assets.
• Experience with cross-functional teams with the ability to communicate effectively through written and verbal communications, including asynchronous interactions with others.

Plus if you have...

• Experience working within strict brand and legal guidelines.
• Experience building, managing, and/or supporting grassroots live event programs.
• Experience building repeatable AI-assisted templates, trackers, reporting workflows, or lightweight internal tools for event production.
• Experience with project management tools such as Asana.
• Proficiency in G Suite a plus.
• Proficiency in Chinese

Salary

8 - 12 million yen

Location

Tokyo