Senior Marketing Manager, North Asia

---

Job details

Company overview

The company is a leading manufacturer of measuring instruments.

Responsibilities

計測器のトップメーカーにて、North Asiaをご担当いただける
【Senior Marketing Manager】を募集しております。

━━━━━━━━━━━━━━━

■Responsibilities

• Develop a Go-to-Market Strategy and process, leveraging in-depth knowledge of target markets and methods for introducing the product into each market.
• Serve as a key influencer in devising and auditing business strategies; be proficient in discussing and analyzing business status, demand drivers, and the competitive landscape, including forecasting, progress tracking, and reporting to stakeholders.
• Analyze market trends, customer requirements, and the competitive landscape. Identify opportunities to enhance customer and business value through the marketing mix.
• Outline product positioning that clearly articulates the target customers, value proposition, and value networks, linking each feature to a customer-centric benefit.
• Track and analyze marketing campaign performance metrics, KPIs, and ROI.
• Manage pricing, customer communications, and revenue forecasts/inventory.
• Manage the marketing plan and budget to ensure the completion of project deliverables.
• Support sales engineers and channel partners by providing them with sales tools (product training, product presentations, best practices case studies, and demonstrations) to generate leads. 
• Identify risks associated with new product lines or sales channels and develop relevant improvement plans.
• Manage seminars, trade shows, company-sponsored events, and promotions.

━━━━━━━━━━━━━━━#spotlightjob1

Requirements

■必須

• 工業分野における10年以上の実務経験
  • ※技術的な知識を有していることが望ましい 
• 5年以上のマーケティングマネジメント経験
• ビジネスレベル以上の英語スキル
• 出張50％に対応可能なこと

Salary

11 - 12 million yen

Location

Tokyo