Director of Marketing

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Job details

Company overview

Our client, a global leader in augmented reality (AR) and mobile gaming is renowned for its groundbreaking titles that blend digital and physical worlds. Headquartered in USA, it has a strong presence in Tokyo, Japan, where it focuses on expanding AR experiences and engaging with the local gaming community.

The Tokyo branch plays a key role in developing region-specific content and events, leveraging local insights and advanced technology to deliver unique, culturally resonant experiences. Committed to innovation and player engagement, this office ensures that the company's games continue to captivate and connect with users globally.

Responsibilities

We are looking for a Marketing Director to lead the go-to-market strategy and execution of marketing communication for a top AR mobile game. The ideal candidate possesses a genuine passion for the product, and can handle multiple responsibilities.
In this role, you will lead a team of skilled, savvy, and hardworking marketers to build impactful consumer touchpoints across user acquisition, social media, community engagement, and IRL events. You will also work with executives, cross-functional teammates, and external business partners. Most importantly, you’ll have a lot of fun while contributing to the company's mission of inspiring people to explore the world, together.
As this is a global product, you will need to collaborate with teammates from around the world to ensure consistency and accuracy across all regions for any marketing initiative.
Responsibilities

• Lead the game's marketing team by demonstrating in-depth knowledge of mobile game/app marketing tactics, user acquisition, engagement and retention, as well as effective general marketing practices.
• Together with the team, solidify product positioning, author key messaging, and help develop marketing campaigns.
• Define and successfully implement go-to-market, engagement & retention strategies in close coordination with fellow marketing colleagues and cross-functional partners such as Product Management, Business Development, Operations, Communications, and Legal.
• Own and manage the marketing budget for the game. Conduct return on investment analyses on all campaigns and apply takeaways to future programs.
• Collaborate with cross-functional team members and external partners to cultivate strong working relationships with project team members, including regular and reliable attendance and participation in meetings.
• Nurture relationships with key executives in Japan and US, and drive global alignment on major marketing initiatives.
• Guide the team in a multi-cultural environment.
• Required in-office attendance 3 days a week on Tuesdays, Wednesdays, and Thursdays.

Requirements

Qualifications

• 14+ years of relevant marketing experience in areas including: product positioning strategies that factor in market dynamics and user insights, paid media campaign strategy and management including creative development, agency selection, media planning & buying, campaign tracking, and optimization, social media marketing.
• Experience working on a highly cross-functional with the ability to coordinate dynamic projects with internal and external partners.
• Outstanding verbal and written communication skills in English and Japanese, with experience in developing and delivering executive-level presentations.
• Deep understanding and passion for the company's mission and values.
• Ability to work in a fast-paced hybrid environment. Handle stress appropriately. Solve practical problems and adapt to dynamic situations with little notice.

Salary

20 - 23 million yen

Location