Marketing Manager

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Job details

Company overview

The company is a global leading company headquartered in Sweden, providing products in the field of infertility treatment. Their mission is to support their customers in achieving successful treatment outcomes by offering valuable solutions and services.
In Japan, we offer products and services in four areas: time-lapse incubators used in infertility treatment, culture media, consumables, and genomics.

Responsibilities

■Responsibilities

• Strategic Marketing & Execution
  • Develop implement the regional marketing strategy for Genetics, ensuring synergy and differentiation where appropriate.
  • Lead the planning and execution of product launches, establishing milestones, KPIs, and stakeholder accountability.
  • Drive the creation and refinement of product messaging, value propositions, and go-to market strategies tailored to APAC market dynamics.
• Market & Customer Insights
  • Conduct comprehensive market and customer analysis to identify opportunities, unmet needs, and competitive threats and ensure a strong feedback link to Global team for portfolio development
• Cross-Functional Portfolio responsibilities
  • Partner with Sales, Clinical Scientific Support, Marcom and CS to ensure integrated execution of marketing and educational initiatives across both domains.
  • Develop tools and initiatives that enable the sales and distributor teams
  • Serve as a key regional marketing expert to APAC leadership on product marketing priorities
• Communication & Scientific Engagement
  • Define and lead domain-specific and cross-domain communication strategies, including congress activities, scientific workshops, and KOL engagement.
  • Ensure Genetics messaging is consistently integrated into regional communications
  • Strengthening brand reputation through scientific credibility and stakeholder partnerships.
  • Be part of developing and coordinating Regional KOLs related to both current portfolio as well as new product launches.
• Performance Measurement & Reporting
  • Establish and monitor KPIs and ROI for product marketing initiatives.
  • Provide regular strategic updates and recommendations to APAC and Global Marketing leadership.
  • Continuously refine portfolio strategies to ensure measurable business impact and sustainable growth.

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Requirements

■必須

• 以下いずれかの経験
  • -7年以上の医療機器、ライフサイエンス、または遺伝学分野でのプロダクトマーケティング、プロダクトマネジメント
  • -7年以上の戦略マーケティングにおける地域マーケティング戦略の開発および実行の成功実績、複数の製品ポートフォリオと多様な市場での製品ローンチの管理経験
• 市場、競合、顧客データを戦略的方向に統合する強力な分析能力
• ビジネスレベル以上の英語スキル
• ネイティブレベルの日本語スキルまたはネイティブレベルの中国語スキル

Salary

10 - 15 million yen

Location

Tokyo