Marketing Manager

---

Job details

Company overview

The company is a global leading company headquartered in Sweden, providing products in the field of infertility treatment. Their mission is to support their customers in achieving successful treatment outcomes by offering valuable solutions and services.
In Japan, we offer products and services in four areas: time-lapse incubators used in infertility treatment, culture media, consumables, and genomics.

Responsibilities

Main responsibilities：

• Strategic Marketing & Execution
  • Develop implement the regional marketing strategy for Genetics, ensuring synergy and differentiation where appropriate.
  • Lead the planning and execution of product launches, establishing milestones, KPIs, and stakeholder accountability.
  • Drive the creation and refinement of product messaging, value propositions, and go-to market strategies tailored to APAC market dynamics.
• Market & Customer Insights
  • Conduct comprehensive market and customer analysis to identify opportunities, unmet needs, and competitive threats and ensure a strong feedback link to Global team for portfolio development
• Cross-Functional Portfolio responsibilities
  • Partner with Sales, Clinical Scientific Support, Marcom and CS to ensure integrated execution of marketing and educational initiatives across both domains.
  • Develop tools and initiatives that enable the sales and distributor teams
  • Serve as a key regional marketing expert to APAC leadership on product marketing priorities
• Communication & Scientific Engagement
  • Define and lead domain-specific and cross-domain communication strategies, including congress activities, scientific workshops, and KOL engagement.
  • Ensure Genetics messaging is consistently integrated into regional communications
  • Strengthening brand reputation through scientific credibility and stakeholder partnerships.
  • Be part of developing and coordinating Regional KOLs related to both current portfolio as well as new product launches.
• Performance Measurement & Reporting
  • Establish and monitor KPIs and ROI for product marketing initiatives.
  • Provide regular strategic updates and recommendations to APAC and Global Marketing leadership.
  • Continuously refine portfolio strategies to ensure measurable business impact and sustainable growth.

Requirements

Minimum requirements:

• 7+ years of relevant experience in product marketing, product management, or strategic marketing within medical devices, life sciences, or genetics.
• Proven success in developing and executing regional marketing strategies and proven experience managing multiple product portfolios and launches across diverse markets.
• Strong analytical capability to synthesize market, competitor, and customer data into strategic direction.
• Experience in multinational, cross-functional collaboration, with the ability to influence senior stakeholders.
• Excellent communication and presentation skills in both English and Japanese or Chinese proficiency strongly preferred. (Native level Japanese or Chinese and business level English)
• Advanced degrees in Marketing, Business, or Life Sciences are an advantage.

Salary

10 - 15 million yen

Location

Tokyo