Brand Engagement Assistant Manager

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Job details

Company overview

The company is a life insurance provider offering a wide range of protection and wealth planning solutions for individuals and businesses. It supports customers in managing risks and planning for the future through services tailored to different life stages and business needs. By delivering customer-focused solutions, the company helps create greater financial security and peace of mind.

Responsibilities

同社の年間ブランドキャンペーンの計画、実行、および管理を担当し、Above the Line（ATL）およびデジタルチャネル全体で一貫したブランドメッセージングと効果的なエンゲージメントの確保をおまかせします。
プロジェクトのタイムラインを監督し、ステークホルダー関係を維持し、ブランドガイドラインの遵守を通じてブランドの一貫性を守ることが含まれ、これによりブランドの知名度、評判、およびビジネスの成長促進を目標とします。
━━Key Accountabilities━━

• Brand Campaign Management
  • -Responsible for the overall execution and project management of annual Above the Line (ATL) brand campaigns.
  • -Maintain strong relationships with internal stakeholders (both global and local) and agency partners.
  • -Lead the development of project briefs in collaboration with internal stakeholders, ensuring alignment with the global brand strategy.
  • -Work closely with agencies to oversee and manage the quality of creative ideas.
  • -Ensure project schedules are secured and oversee their operations, quality, and delivery deadlines. Play a supervisory role to ensure campaigns run smoothly.
  • -Maintain close communication with the team to ensure the core message is consistently conveyed throughout the campaign and that calls-to-action (CTAs) are clearly marked.
• Brand Engagement
  • -Safeguard and promote AXA’s brand identity by ensuring all creative and communication activities adhere strictly to brand guidelines.
  • -Oversee and management of owned media social channels ensuring all content meets regulatory standards and enhances brand experiences. 

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Requirements

■Experience：

• 5+ years of experience in account management at an advertising agency and/or client side.
• 5+ years of experience in brand marketing - taking brand identity and brand strategy for deployment in Japan.

■Skills:

• Bilingual communication skills in English and Japanese.
• Experience working with global brands within a multinational company.
• Proven experience in brand marketing for global brands.
• Knowledge and experience in SNS and digital marketing.
• Understanding of project scope, objectives, deliverables, timelines, costs, risks, and negotiation with various stakeholders.

■Mindset

• Interest in the latest advertising, technology, and marketing trends.
• Open to collaboration and aware of the interdependencies with internal and external partners to achieve business objectives 

Salary

8 - 11 million yen

Location

Tokyo