Influencer Marketing Manager

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Job details

Company overview

We specialize in customizing mobile accessories and technology-related products. In particular, we offer a wide variety of products for devices, such as smartphone cases, earphone cases, and watch bands. Distinctive features include the ability to create custom designs based on personal preferences, allowing customers to create one-of-a-kind items using their own photos and text. We also collaborate with many well-known brands and characters, offering a wide variety of products that combine fashion and functionality. Our products are gaining popularity, especially among the younger generation, due to the development of both design and practicality.

Responsibilities

• Develop, implement and manage multiple influencer campaigns and budgets across channels from ideation to launch for different objectives. Responsible for ROI optimization and performance. Provide end-to-end solutions
• Manage, optimize and maintain a strong influencer database portal, as well as overseeing influencer teams to meet monthly KPIs and quarter KPIs for global projects
• Optimize the brand presence and values through different marketing activations including but not limited to social media, influencers campaigns, content-driven campaigns, to increase social followers, drive website traffic and conversions
• Implement and manage analytical tools to track and evaluate the performance and ROI of various marketing and influencer campaigns
• Provide monthly competitor analysis and reports
• Manage local influencer team and make sure KPIs are achieved, as well as provide local learnings and insights for business or website improvement
• Track weekly / monthly / quarterly channel KPI targets to manage budget and resources effectively

Requirements

• Degree holder in Business, Marketing or Communications or related field
• Minimum 3-5+ years of relevant experience in influencer and social media marketing
• Data-driven mindset
• Practical understanding and knowledge of Influencer management, Digital Marketing and Social Media marketing
• Strong sense in influencer demographics, profiles and trends
• Strong planning, analytical, creative, result-oriented, and able to work independently
• Strong collaborative working style and listening skills
• Ability to work under pressure and meet tight deadlines
• Proficient in speaking and written Japanese and English
• Proficient in Google Analytics and Adobe Photoshop is a plus

Salary

8 - 10 million yen

Location

Tokyo