BRS Consultant
Dianna Antenucci
Sales & Marketing
NEW
Job number: Job-00259879
Posted: 2024-04-23
Ecommerce
Luxury cosmetics company
6 - 8 million yen
Tokyo
Sales & Marketing
eCommerce / Online Marketing / Digital Marketing
Job details
- Company overview
- Our client is a global cosmetics and beauty product manufacturer that operates a wide range of businesses both domestically and internationally. They manufacture various beauty products, including skincare, haircare, makeup, and fragrances. Each brand within their diverse brand portfolio presents distinctive characteristics of its own and all work to drive innovation and shape industry trends.
- Responsibilities
-
Main responsibilities:
- Develop and implement the global e-commerce D2C strategy
- Ensure online brand expression and visual consistency across all markets and D2C platforms
- Lead the development of digital services and online innovations for D2C platforms (O&O) to enhance the customer experience and increase conversion rate.
- Boost the O2O customer experience by working closely with Retail teams and CRM to support the development of O&O digital services
- Upgrade brand master website with the latest optimizations and ensure local implementation.
- Support the global e-commerce expansion by supporting local ecommerce D2C opening
- Improve e-commerce KPIs through effective acquisition and retention strategies online such as SEO and SEM, replenishment program, etc.
- Analyze e-commerce KPIs performance and share key monthly insights with management followed by action plan.
- Collaborate with global and regional teams, and external partners, to stay up-to-date on best practices to be shared with all relevant departments
- Requirements
-
Minimum requirements:
- 4-year experience on e-commerce
- Beauty industry and/or FMCG experience & passion for the beauty industry
- Understanding of the Chinese beauty consumer and market landscape
- Knowledge of creative software such as Adobe Photoshop & Illustrator
- Salary
- 6 - 8 million yen
- Location
- Tokyo