Ecommerce Category Specialist ( Vision Care )

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Job details

Company overview

Our client is the global leader in eye care.

Responsibilities

Main responsibilities:

• Content creation
  • Design and produce engaging visual content (images, graphics, videos, etc.) for specific platforms and devices.
  • Write compelling copy to accompany your visual content and align it with your brand voice and marketing objectives.
• Cooperation
  • Work closely with sales and marketing teams (including IMG) to understand campaign objectives, seasonality, and specific content needs.
  • Participate in team meetings and gather input to ensure alignment with sales promotions, product launches, and other marketing efforts.
• Content strategy
  • Stay on top of the latest trends in content creation, design, and e-commerce to ensure your content stays fresh and relevant.
  • Collaborate with marketing team to develop content calendar and ensure timely delivery of campaigns and promotions.
  • Take advantage of images and content already pooled by IMG and global teams.
• Device-specific content
  • Create content tailored to different devices such as PCs and smartphones to ensure optimal viewing and engagement.
  • Test and optimize your content for different screen sizes and resolutions.
• Quality assurance:
  • Ensure all content meets high quality standards and aligns with brand guidelines.
  • Review and revise content based on feedback from stakeholders and analytics.
• Content analysis
  • Monitor content performance metrics to measure engagement and effectiveness.
  • Use insights from analytics to refine and improve your content strategy.
• Continuous learning
  • Stay up to date with the latest tools and software for content creation and design.
  • Attend workshops, webinars, or courses to improve your skills and stay ahead in the field of content creation.
• Feedback implementation
  • Gather feedback on the effectiveness of your content from your sales and marketing teams.
  • Make any necessary modifications to your content based on your feedback to meet your campaign objectives.
• Managing content repositories
  • Organize and manage repositories of created content for easy access and reuse.
  • Ensure all content is properly backed up and archived.
• Brand integrity
  • Ensure all content created is consistent with brand voice, style, and messaging guidelines.
  • Collaborate with marketing teams to ensure content supports overall brand purpose and strategy.

Requirements

Minimum requirements:

• Proven track record in creating content for e-commerce platforms
• Deep understanding of the Japanese market and its e-commerce trends
• Ability to work cross-functionally and collaborate with multiple teams.
• Strong design skills and design software proficiency
• Ability to adapt to volatile priorities and tight deadlines.

Salary

7 - 10 million yen

Location

Tokyo