Jobs list of Sales & Marketing & Brand Management

M&Aアドバイザリーコンサルタント

M&A advisory, structuring and modeling

7 - 10 million yen Tokyo Sales & Marketing Brand Management

Company overview: 同社は企業の再生、アセットマネジメント、Ｍ＆Ａ、不正調査やリスク診断などの業務を行っているグローバルカンパニーです。経験が豊富なプロフェッショナルが様々なクライアントのニーズに的確なサービスを提供しています。
Responsibilities: 業務内容：
M&Aに関するアドバイザリー業務
企業・事業価値評価業務
動産・無形資産等の評価業務
M&Aに係るストラクチャリング業務
財務モデリング業務

Head of Marketing (Japan / Korea)

Work at one of the largest chocolate & cocoa manufacturer

12 - 13 million yen Tokyo Sales & Marketing Brand Management

Company overview: We are the Japanese subsidiary of a global manufacturing company supplying high-quality cocoa and chocolate products. We have formed a strategic partnership with a leading Japanese food company, producing and supplying cocoa and liquid chocolate products under their brand. In the future, we plan to increase our supply volume to meet the growing demand for premium chocolate in the Japanese market.
Responsibilities: As the Marketing Director, this role is responsible for strategizing the local marketing strategy & leading a team of marketi ng talents for on-ground activation to serve our Industrials & Artisanal customers with a digital-first mindset. The position will need to identify key growth drivers and lead a robust 12M rolling marketing plan ranging from brand building, customer engagement and segment building activities across an omni-channel customer journey. This role operates across two focus countries with high profitability- Japan and Korea. This role will be a part of the Market Cluster Leadership team contributing to commercial success.
Main responsibilities:
Activities include : “Strategic marketing & planning”, “Customer Journey & Engagement”, “Brands & Segments building”, “Portfolio management”
Identify market key growth drivers and develop an annual marketing plan to fuel market growth objectives (in close consultation with key regional and country stakeholders)
Define the brand marketing tasks and jobs-to-be-done (e.g awareness, trial, repeat purchase, loyalty) with the aim to gain market share and increase penetration in the market
Identify the right brand and portfolio mix to compete in the different market tiers (Callebaut in premium & VHP in mainstream) with full understanding of the competitive landscape
Manage the full brand portfolio mix (proposition, product, pack, price, place, promotion) to ensure competitiveness in local markets (e.g price adjustment, pack upgrades etc)
Deploy and activate the brand portfolios effectively across different market segments, creating relevant brand experience for various customer types (industrials & artisans), with a digital-first mindset
Design and implement a robust REACH-ENGAGE-CONVERT customer engagement journey for all customer types, closing the loop from demand generation to fulfilment.
Set and track performance marketing metrics to ensure the customer engagement activities achieved the desired performance and business KPIs
Manage and track the set budget and resources allocated to the Marketing function
Work closely with the commercial team to manage joint business planning with resellers/strategic partners. E.g. set promotions plans, innovation launches, product portfolio trainings
This is a critical role for our growth strategy to bring new value to our customers in the market cluster, leveraging global expertise and knowledge.

Brand Marketing Manager

SNS・インフルエンサー起点のプランニング経験がある方は必見

8 - 13 million yen Tokyo Sales & Marketing Brand Management

Company overview: Our client is a holding company that provides relationship and marriage matching services. We offer two main services, each with different characteristics.

The first service is a love and marriage activity matching service established in 2012 and uses a scientific approach based on psychology and statistics.

The second service is a matching application for finding a partner and is rebranding in 2020 with the goal of becoming the “de facto standard for romance in Japan. We are creating a culture of romance by proposing new ways to meet people.
Responsibilities: 当社アプリのブランド力を向上させるための全体の戦略設計と実施、効果検証まで全般をお任せします。またそれらを実行するための社内外のリレーション構築をおこない最適な企画立案と実行を担当いただきます。
業務内容：
ブランドリレーションの戦略・戦術設計と実行
総合的なマーケティングコミュニケーションの企画と実行
インフルエンサー施策/ソーシャルメディア施策の企画と実行
クリエイティブディレクション
上流である戦略設計だけでなく、プレイヤーとしてハンズオンでご担当いただきます。
これらの業務を通じて得られた成果をデータで蓄積し管理・証明していく役割です。
アプリはこれから新たに独自価値を創出しそれらをブランドとして大々的に発信していくフェーズに入ります。その独自価値をふまえ、どのように世の中への認知をとりにいくのか、それらをお任せする大事な役割となります。

Senior Brand Manager (FMCG)

FMCG brand

8.88 - 9.75 million yen Tokyo Sales & Marketing Brand Management

Company overview: We are a global company that develops household brands, consumer health care, and personal care products. Our brands are categorized into three categories: hygiene, health, and nutrition, each contributing to the world by leveraging their unique features. Simultaneously, we aim to protect, nurture, and heal individuals, families, and communities by offering products and educational initiatives that promote hygiene and health, thereby fostering a healthy and sanitary lifestyle.
Responsibilities: The Senior Brand Manager (SBM) will lead a category/segments/or brand stream and will be empowered to drive the brand purpose, equity, innovation/activation as relevant to ultimately deliver the impact to consumers and grow share and revenue for the business. As part of the role, SBM will be responsible for identifying market trends and growth opportunities, exploring and distilling consumer insights translating to actions driving consumer response e.g. communication (TVCM/media), innovation, activation (ATL or BTL), predicting likely competitive dynamics, and analyzing the economics of the business so that the Japan business can make effective choices to maximize competitive advantage. For the purpose, the position drives and implements these marketing activities by executing high cross functional interaction with our internal/external stakeholders. Having strong project management skills, capability for mass communication (+360) development, strategic thinking, logical thinking, wellbalanced business mind-set, and passion for brand marketing are essential
Main responsibilities:
Strategy Development and growth opportunities for the brand based on a thorough analysis and mapping of market, current and future consumer needs, the benefits the category can deliver, and translating these factors into commercial plans
Execution Delivery - Ensure day-to-day marketing strategy activities are carried out in line with strategy developed
Innovation - Creating NPDs/propositions rooted in consumer insight and foresight, and translating them into solid business plans that drive growth. Work closely with cross functional team and other internal/external partner to identify and develop NPD opportunities in Japan. Alternately, identify opportunities from global NPD pipeline and tailor it to Japan and deliver a successful launch.
Brand Activation - Develop and executing powerful activations that bring to life category and brand strategies across the consumer purchase journey, and build equity. Includes - creative and engaging communication, media planning and activation, brand promotions working closely with our partner agencies
Trend Mapping and Frameworks (Outside in) - Exploring Market, Consumer,
Customer & Shopper Foresight. Identifying new and emerging threats and opportunities based on deep consumer understanding and trends in the marketplace. Consumer and Shoppers Insight/Needs Unlocking Market, Consumer, Customer & Shopper insight. Identifying insights that can unlock functional and emotional value for consumers across the consumer purchase journey
Equity & Brand Purpose Developing Winning Purposeful Brands - Developing clear and consistent brand strategies with a distinctive purpose and visual brand language that can be translated into financial plans, toolkits and guidelines
Commercial Acumen -Applying Commercial Rigour - Managing the brand in a profitable way, identifying areas of improvement and delivering sustainable growth. Leverage Data Analytics - Using the latest analytical tools to extract the relevant information and aggregating and cross-referencing data to produce meaningful implications and recommendations that influence key stakeholders
Effectively communicate with our global/regional counterparts. Built up a solid communication channel/relationship with our brand agencies and suppliers (ATL/BTL)
May be required to perform other duties as assigned
Collaborate across all Divisions/Region/Group including CHQ to identify and leverage best practices. Create out of the box idea and create a pipeline for a NPD (New Product Development)

Jobs list of Sales & Marketing & Brand Management

M&Aアドバイザリーコンサルタント

Head of Marketing (Japan / Korea)

Brand Marketing Manager

Senior Brand Manager (FMCG)

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