Lead Event Executions

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Job details

Company overview

We engage in marketing and sales promotion activities for imported cigarettes while manufacturing and selling tobacco products domestically in Japan. Alongside providing smoking products, we also dedicate efforts to developing smoking cessation support programs and new smoke-free alternatives. We aim to consider the health of smokers while fulfilling our social responsibility. Additionally, we work on providing information about tobacco regulations and health risks, conducting business activities with consideration for public health.

Responsibilities

Main responsibilities:

• Activation strategy and program design
  • By understanding the role of event team, identify key actions for strategic contributions on business priorities
  • Conduct event industry research to profile all potential opportunities in the market, gathering relevant data such as audience demographic, organizers' relationships etc
  • Provide feasibility assessment on touchpoint design and structure options, engagement mechanics, money can't buy experiences and opportunity for assets creations
• Program planning
  • Manage schedules and deadlines of assigned tasks with frequent status updates in a transparent manner
  • Implement minimum of 6 profiled major event plugins per year focusing on high traffic events across various categories relevant for target consumers with excellent executional effectiveness and efficiency to achieve high level quantitative / qualitative objectives
  • Manage/comply a rigorous feasibility check of all events including safety, compliance (ie: Marketing Code 04-C, TIOJ Rules) and brand fit
  • Provide timely updates on operational schedules.
• Brand Experience delivery
  • Translate execution concept into actions to ensure the best consumer experiences (contents, brand experience, emotional engagements)
  • Successfully execute the best standards of engagement at each touch point and high standard of F2F emotional engagement executions with timely monitoring and improvements
  • Ensure all executions (all brand material and contents) are executed with high quality to bring the best standard of consumer experiences
  • Always challenge/make stakeholders challenge status quo and pursue relentless improvements for better consumer experiences
• External Stakeholders management
  • Expand relationships with event organizers and developing network to further build brand presence in the market
  • Manage / closely work with external vendor & partners to secure high quality standards of execution
  • Manage contractual agreements and relationship with event organizers to expand the company's freedom to maximize brand engagement/experience (ex. locations / ideal booth size & number / food and beverages / backstage tour / artist collaboration / event original goods / music & video usage / live streaming / food and beverages etc...)
  • Manage the conditions for event brand collaborators (MCs, DJs, Artists) and ensure the quality of execution (by monitoring / vendor management)
  • Ensure contracted 3rd parties partner agencies/vendors follow all policies and procedures (SMS safety regulations, E&C, Marketing Code 04-C, TIOJ Rules)
• Financial planning and reporting
  • Manage/monitor budgeted sponsorship fee / construction / operation cost with timely PO issuance / GR input / payment in timely manner
  • Monitor / check progress of channel KPIs and report
  • Generate per event report to measure effectiveness/ efficiencies as well as monitor qualitative feedback such as VOC and VOS
  • Report insights in a timely manner to measure channel effectiveness and for learnings implementation, in compliance with company policies and financial RF terms
• Team Building and Empowering People
  • Adhere to the company DNA’s principle and demonstrate DNA principles as well as influence others for better work places and collaborations
  • Proactively take actions, contribute, positively influence other pro-channel team members and stakeholders
  • Translate business objectives /KPI into tangible actions which are cleary set and monitor / update progress

Requirements

Minimum requirements:

• Degree
• Japanese - Native level (verbal, written, presentation)
• English- Fluent (verbal, written, presentation)
• Proficiency in PC skills: Excel, Word, PowerPoint
• Relevant experience in event management, CRM, consumer engagement, planning, project management
• Specific experience working on customer retention strategies with cross-functional stakeholders from local and global teams
• Proven experience in managing and developing a team
• Deep understanding of consumer strategy and engagement, with experience in both online and offline touchpoints
• Experience with both digital and physical content strategy including experience in agency and vendor management
• Understanding of consumer trends and their application to our industry
• Experience working with CRM Platforms such as Salesforce

Salary

8 - 13 million yen

Location

Tokyo