Senior Brand Marketing Manager

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Job details

Company overview

This company is the world's leading pharmaceutical company.

Responsibilities

Specific responsibilities of the role include, but are not limited to:

• Develop launch strategy, lead commercial activities for the product
• Understand overall market, an environment surrounded the product and customer insights to develop robust launch strategy.
• Develop tactics based on analysis obtained from data, facts, and insights, and lead commercial activities by leveraging omni-channels
• Implement launch activities by leveraging internal resources and partnerships with third-party vendors, industry organizations, and, if required, other pharmaceutical companies
• Keep eyes open for new information regarding company products, competitors, local and global markets, latest discussions among KOLs and academia, and legislation in Japan
• Lead discussions among global/regional/local colleagues to create launch strategies for product and ensure all the cross-functional colleagues pursue the same goal
• Develop revenue forecasts for the product in consistency with global and regional teams for strategies, assumptions, and models
• Oversee promotional content development and marketing activities for HCPs and consumers, make sure those activities are executed in a compliant manner
• Manage marketing budget and ensure related spends are completed within budget and on time.
• Work with team members through coaching and mentoring;Provide the guidance and coaching to brand managers and other members in the TA as necessary to ensure their success as well as self-growth.
• Create a culture and workplace environment that fosters enthusiasm, collaboration and engagements with peers and team members.
• Uphold and adhere to company policies, compliance rules/regulations, SOPs, and pharmaceutical regulatory guidelines (i.e. cGMP/cGLP/cGCP).

Requirements

• BA or BS required
• More than 5 years’ experience in pharmaceutical marketing experience (brand marketing, digital marketing) is required
• Fluently communicate in Japanese and English in both written and spoken
• Strategic thinking and ability to clearly articulate business direction and priorities
• Strong leadership, project management, coordination skills across large groups of cross-functional teams. Matrix team management experience is preferred
• Be an active contributor to create an environment where innovative ideas proposed and implemented, to foster the culture of collaboration and teamwork
• Understand analytic tools/methods, demonstrate the ability to collect customer insights, translate it to implications which leads to the robust brand strategy
• Strong presentation skills in both English and Japanese
• Builds broad accountability, trusts, empowers and adapts own style to fit needs of the situation and individual
• Be agile and encourages experimentation through testing, learning, adapting and iterating to improve outcomes.

Salary

12 - 17 million yen

Location

Tokyo