Senior Analyst / Manager, BASES

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Job details

Company overview

We are one of the world's largest marketing research companies and the Japanese subsidiary of a global enterprise headquartered in the United States. We provide comprehensive consumer insights related to purchasing behavior, from innovation in product development to optimization of marketing activities. Our business support services span a wide range of areas, including consumer surveys, shopper research, sales forecasting, and the provision of international market information.

Since our establishment, we have grown in tandem with the expansion of mass production and mass consumption markets and have received high acclaim both within and outside the industry. While we possess a rich history and tradition, we are consistently engaged in the development of advanced marketing research methodologies to support the business growth of our clients.

Responsibilities

To execute marketing research studies by compiling, analyzing, and interpreting marketing research data, writing client reports, and constructing presentations. Leverage best-in-class predictive and statistical tools to generate sales forecasts for new product launches, analyze and optimize marketing plans, and write reports summarizing recommendations in a client-friendly manner. Generate consultative deep-dive analysis summarizing BASES insights, client outcomes, and conclusion for client insights and marketing teams. Supports the Client Development team in driving revenue by delivering excellent project work that results in repeat business. 
Main responsibilities: 

• Execute against projects across a variety of clients, meeting agreed-upon milestones 
• Accountable for high-quality client deliverables and sales forecasts 
• Deliver work without data errors and inconsistencies 
• Partner with various analytical teams to provide cohesive insights and recommendations to our clients 
• Develop mastery of BASES products and services as well as the project process 
• Develops mastery of proprietary tools and metrics within the first 6 months of the job 
• Develops a strong understanding of successful innovation within the first 6 months of the job (BASES Factors for Success, Demand-Driven Innovation Theory, BASES Forecasting Models) and apply this understanding to client deliverables 
• Demonstrates a basic understanding of what drives in-market sales and forecasting theory 
• Analyzes study results to draft emails, reports, and presentations 
• Participate in client discussions /presentations 
• Support special projects and thought leadership initiatives 
• Handles project-related client correspondence as needed 
• Supports the development of client training 

 

Requirements

Minimum requimrents:

• Bachelor’s Degree in Marketing, Economics, or in the related field 
• Minimum 2 of years for Senior Analyst or a solid experience of 4 - 6 years for Manager level in marketing research or related field 
• Good client service skills and able to communicate and write effectively in English and Japanese (required). 
• Knowledge of Microsoft Office and Google Tools 
• Knowledge of statistics, research techniques, and experimental procedures 
• Must be physically located within Japan
• Candidate must be a Country/Region Resident

*Will be requested to send/ attach both English and Japanese updated resume. *Remote hybrid-based role

The appeal

Salary

5 - 8 million yen

Location

Tokyo