Job number: JN -072024-3564 Posted: 2024-10-15

Marketing Director

Director
10 - 18 million yen Tokyo Pharmaceutical Marketing

Job details

Company overview
This is one of the world’s leading pharmaceutical companies, providing products to customers in approximately 150 countries and territories.
Responsibilities
  • Develop multi-channel go-to-market strategic and tactical plans for therapy areas of focus
  • Lead the digital transformation to a hybrid MR model where multiple remote channels are fully integrated into MR’s promotional activities.
  • Collaborate with related stakeholders to optimize multi-channels and CLM activities
  • Increase efficiency of the e-MR team so that they can effectively disseminate message to relevant stakeholders through inbound & out bound calls.
  • Continuously evaluate emerging technologies, providing thought leadership and recommendations for adoption where appropriate.
  • Develop, implement and track digital marketing activities that are tightly linked to our commercial strategies
  • Closely collaborate with product teams to maximize utilization of digital channels
  • Measure and report performance on key activities and assess against goals (ROI and KPIs)
  • Build a strong digital marketing team through regular coaching and supervising of individual team members.
  • Develop the digital group budget to realize the strategy plan and ensure all the promotional/GA spending are in alignment with the annual budget plans.
  • Collaborating with Business partner M3, BT and StratCo to leverage new technology includes AI, RPA, OCR Remote for business efficiencies and negotiate with vendors to obtain cost effective deals
  • Ensure contracts with vendors and promotional materials related to digital activities are aligned with corporate / industry compliance and regulations
Requirements
  • At least 5 years experience in digital marketing and/or product marketing with a deep understanding of key (digital) marketing principals
  • Demonstrated track record of success in managing people
  • Experience in SNS advertising, marketing automation and personalization
  • Strong critical and analytical thinking skills and solid financial/commercial acumen
  • Demonstrated strengths in influencing, negotiating & leading cross-functional teams
  • Excellent verbal and written communication
  • Experience working in a matrixed, multi-cultural environment
  • Solid understanding of compliance requirements within the industry
  • Motivated to drive transformational changes in customer engagement
  • Demonstrated strengths in influencing, negotiating & leading cross-functional teams
  • Results oriented with ability to quickly translate strategy into flawless execution of tactics
  • Bachelor’s degree
  • Fluent in spoken and written Japanese. Basic knowledge of English is desirable but not mandatory
Salary
10 - 18 million yen
Location
Tokyo
Martin Tsvetkov
BRS Consultant
Martin Tsvetkov
Pharma
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