Marketing Director

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Job details

Company overview

This is one of the world’s leading pharmaceutical companies, providing products to customers in approximately 150 countries and territories.

Responsibilities

• Develop multi-channel go-to-market strategic and tactical plans for therapy areas of focus
• Lead the digital transformation to a hybrid MR model where multiple remote channels are fully integrated into MR’s promotional activities.
• Collaborate with related stakeholders to optimize multi-channels and CLM activities
• Increase efficiency of the e-MR team so that they can effectively disseminate message to relevant stakeholders through inbound & out bound calls.
• Continuously evaluate emerging technologies, providing thought leadership and recommendations for adoption where appropriate.
• Develop, implement and track digital marketing activities that are tightly linked to our commercial strategies
• Closely collaborate with product teams to maximize utilization of digital channels
• Measure and report performance on key activities and assess against goals (ROI and KPIs)
• Build a strong digital marketing team through regular coaching and supervising of individual team members.
• Develop the digital group budget to realize the strategy plan and ensure all the promotional/GA spending are in alignment with the annual budget plans.
• Collaborating with Business partner M3, BT and StratCo to leverage new technology includes AI, RPA, OCR Remote for business efficiencies and negotiate with vendors to obtain cost effective deals
• Ensure contracts with vendors and promotional materials related to digital activities are aligned with corporate / industry compliance and regulations

Requirements

• At least 5 years experience in digital marketing and/or product marketing with a deep understanding of key (digital) marketing principals
• Demonstrated track record of success in managing people
• Experience in SNS advertising, marketing automation and personalization
• Strong critical and analytical thinking skills and solid financial/commercial acumen
• Demonstrated strengths in influencing, negotiating & leading cross-functional teams
• Excellent verbal and written communication
• Experience working in a matrixed, multi-cultural environment
• Solid understanding of compliance requirements within the industry
• Motivated to drive transformational changes in customer engagement
• Demonstrated strengths in influencing, negotiating & leading cross-functional teams
• Results oriented with ability to quickly translate strategy into flawless execution of tactics
• Bachelor’s degree
• Fluent in spoken and written Japanese. Basic knowledge of English is desirable but not mandatory

Salary

10 - 18 million yen

Location

Tokyo