Assistant Marketing Manager Brand

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Job details

Company overview

Our client is one of the largest tobacco companies in the world.

Responsibilities

Main responsibilities:

• Development of creative brief to agency, working together with MK Portfolio/CPG team, to specify project objectives, KPI, channel plan & strategy, and material requirement across all channels (incl. e-Com)
• Lead the End-to-End comms development for launches and key cycle activities (including the development of concept, Master communications, visual guidelines).
• Concept, Master Key Visuals, Guidelines, & CVS comms (10-12 slots per year) for Seasonal Promos, Launches, LEP <excl CC>
• Accountable for quality of final deployments
• OC coordination, Portfolio, TP / Channel alignment
• Deploy/execute (projects of higher complexity or support to Marketing Manager on critical projects) the development, production, execution and monitoring of projects.
• Comms toolbox and development of all assets for portfolio cycle activity (monthly CVS) as well as promotions and launches across all channels Collaborate with KA, CP, OC, Portfolio teams to deliver the comms toolbox as per cycle calendar (timeline management)
• Risk Management & content compliance to brand & legal requirements (and optimized for search and user experience)
• Online and Offline content strategy – contact point for OC for master assets
• Offline & online content trans- creation and management
• Multichannel / Omni channel publishing

Requirements

Minimum requirements:

• Hands-on experience most important
• 5-10 years’ experience in marketing and planning brand activities in consumer goods industries or in advertising, media or consulting firms servicing consumer goods businesses.
• Experience in marketing communications, product & retail communication
• Experience in leading cross-functional teams, and project management

Salary

10 - 13 million yen

Location

Tokyo