BRS Consultant
Dianna Antenucci
Sales & Marketing
Job number: Job-00266600
Posted: 2024-04-18
Brand Experiences (Assistant Marketing Manager)
Leading tobacco company
10 - 13 million yen
Tokyo
Sales & Marketing
Brand Management
Job details
- Company overview
- Our client is one of the largest tobacco companies in the world.
- Responsibilities
-
Main responsibilities:
- Leads the development of end-to-end brand experience & thematic comms strategy associated with it.
- Develops the campaign & omni channel deployment plan ensuring consistency in great experiences and conveying strength in their purpose and values.
- Successfully deliver brand and partner initiatives such as: large and small-scale events, consumer giveaways, creative brand promotions, asset production/fabrication, and more. Execution of all these activities and improving overall consumer-touchpoints.
- Responsible for the meticulous planning and delivery of a range of extraordinarily high end and be-spoke events & experiences.
- Drive the execution in partnership with internal and external support where needed. Ensure brand experience performance is tracked and know if it needs to improve and where.
- You will be asked to develop or oversee development of: Event plan and execution, Key Visuals, Banners, Video, Email & Line content, lottery mechanics.
- Manage creative agencies & budget. Analysis campaign performance and report this on a needs basis.
- Ensure full project team alignment & coordination (CPG, Digital, IT, MRCI, CO), Timeline management, Project team and MT updates where necessary.
- Risk Management & content compliance to brand & legal requirements.
- Monitor content effectiveness, consumer F/B, performance tracking, analysis & reporting, cost management (Agency/Suppliers)
- Requirements
-
Minimum requirements:
- Seasoned professional with 5+ year experience in driving tangible brand results for a large FMCG brand.
- Experience in brand/event planning and execution in consumer goods industries or in agencies/consulting firms servicing consumer goods businesses.
- Experience working in a matrix-style organization (Digital, CX, Commercial Operations, Comms, Brand, Portfolio)
- Proven organizational skills with ability to multi-task and function in a fast-paced environment, often with changing priorities and goals.
- Professional, positive, and enthusiastic team player with strong interpersonal skills and support for broader company goals.
- Fluent (written and spoken) English and Japanese
- Salary
- 10 - 13 million yen
- Location
- Tokyo