Job number: Job-00266600 Posted: 2024-05-09

Brand Experiences (Assistant Marketing Manager)

Leading tobacco company
10 - 13 million yen Tokyo Sales & Marketing Brand Management

Job details

Company overview
We engage in marketing and sales promotion activities for imported cigarettes while manufacturing and selling tobacco products domestically in Japan. Alongside providing smoking products, we also dedicate efforts to developing smoking cessation support programs and new smoke-free alternatives. We aim to consider the health of smokers while fulfilling our social responsibility. Additionally, we work on providing information about tobacco regulations and health risks, conducting business activities with consideration for public health.
Main responsibilities:
  • Leads the development of end-to-end brand experience & thematic comms strategy associated with it.
  • Develops the campaign & omni channel deployment plan ensuring consistency in great experiences and conveying strength in their purpose and values.
  • Successfully deliver brand and partner initiatives such as: large and small-scale events, consumer giveaways, creative brand promotions, asset production/fabrication, and more. Execution of all these activities and improving overall consumer-touchpoints.
  • Responsible for the meticulous planning and delivery of a range of extraordinarily high end and be-spoke events & experiences.
  • Drive the execution in partnership with internal and external support where needed. Ensure brand experience performance is tracked and know if it needs to improve and where.
  • You will be asked to develop or oversee development of: Event plan and execution, Key Visuals, Banners, Video, Email & Line content, lottery mechanics.
  • Manage creative agencies & budget. Analysis campaign performance and report this on a needs basis.
  • Ensure full project team alignment & coordination (CPG, Digital, IT, MRCI, CO), Timeline management, Project team and MT updates where necessary.
  • Risk Management & content compliance to brand & legal requirements.
  • Monitor content effectiveness, consumer F/B, performance tracking, analysis & reporting, cost management (Agency/Suppliers)
Minimum requirements:
  • Seasoned professional with 5+ year experience in driving tangible brand results for a large FMCG brand.
  • Experience in brand/event planning and execution in consumer goods industries or in agencies/consulting firms servicing consumer goods businesses.
  • Experience working in a matrix-style organization (Digital, CX, Commercial Operations, Comms, Brand, Portfolio)
  • Proven organizational skills with ability to multi-task and function in a fast-paced environment, often with changing priorities and goals.
  • Professional, positive, and enthusiastic team player with strong interpersonal skills and support for broader company goals.
  • Fluent (written and spoken) English and Japanese
10 - 13 million yen
Dianna Antenucci
BRS Consultant
Dianna Antenucci
Sales & Marketing
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