Jobs list of Sales & Marketing
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Job number: Job-00265573 Posted: 2024-03-15
【愛知】車種軸の事業管理（SUV車種）《課長～担当部長級》
製造業での実務経験者必見です!8.5 - 15 million yen Other Sales & Marketing Business Development / Sales
- Company overview
- Our client is one of the largest Japanese multinational automotive manufacturers in Japan.
- Responsibilities
- アセアンを中心とした販売車種のプログラムマネージメント及び収益に関わる戦略立案･推進・フォローを行います。
プロジェクト責任者不在時の代行及びサポート
新型車/モデルチャンジ開発に係るプロジェクトの推進役(チームリーダ)
経営層への事業提案及び報告資料作成
収益最大化に向けての各部門との調整業務
Emi Iida
Accounting & Finance -
NEWJob number: Job-00268084 Posted: 2024-04-26
品質文化醸成・組織定着リーダー(グローバル)
ビジネスレベルの英語力が活かせます。8.5 - 13 million yen Tokyo Sales & Marketing Business Development / Sales
- Company overview
- Our client is a Japanese precision equipment manufacturer, offering medical imaging products, industrial solutions, scientific instruments, and manufacturing equipment. Its primary products are medical devices, cameras, optical equipment, and industrial machinery.
- Responsibilities
- 販売戦略、R&D、セールスにからと連携し、まずは日本地域における体制構築をお任せします。ラーニング＆デベロップメント部門と協力し、品質部門の従業員やマネジャーに継続的なトレーニングや能力開発の機会を提供するため、トレーニングの機会を構築する。
デジタルプラットフォーム（Viva Engageなど）内でコンテンツを作成。
グローバルチームが作成した資料を活用し、定期的に組織全体のカルチャー向上に関する情報を発信する。
カルチャー活性化策やイニシアチブの調査、開発、協働、実施。
インタビュー、フォーカス・グループ、調査、データ分析を通じて、顧客ストーリーや従業員の経験を共有する。
Emi Iida
Accounting & Finance -
Job number: Job-00263860 Posted: 2024-04-15
マーケティング／CMO室（マネージャー候補）～グループ全体のマーケティング戦略・マネジメント～
戦略コンサルティング会社や事業企画部門での経験ある方歓迎8.5 - 13 million yen Tokyo Sales & Marketing Web Marketing (Content / SNS / SEM / SEO)
- Company overview
- Our client is a leading Japanese internet services and e-commerce company. They offer innovative technology and customer-centric services that range from online shopping to internet banking, and serves a diverse user base that extends beyond Japan.
- Responsibilities
- ■業務内容：全社的な戦略マーケティングの発想
マーケティング領域におけるグループ横断の戦略的プロジェクトの立ち上げ、推進
グループ全体のマーケティング能力向上に向けた仕組み作り
新たなマーケティング手法、テクノロジーの開発・導入
マネジメント
Jesse Lee
Sales & Marketing -
NEWJob number: Job-00266565 Posted: 2024-04-23
事業開発
海外駐在、もしくは留学の経験がある方必見です。8.4 - 10.8 million yen Tokyo Sales & Marketing Business Development / Sales
- Company overview
- Our client is a manufacturer dedicated to the export of agricultural products.
- Responsibilities
- 新規ビジネスの開拓、販路の拡大
進出にあたってのマーケット調査～立上げ、運営全般
現地法人管理者（マネージャー）として、法人立上げ後の提携営業、管理業務全般
現地政府・官公庁との手続きや窓口
設立段階においての労働者雇用から運営
業務提携先の検討
その他ミッションに応じた業務の対応
Emi Iida
Accounting & Finance -
NEWJob number: Job-00255344 Posted: 2024-04-24
Event Executions Lead | イベント実行リーダー
Tobacco comp / Certified excellence in employee conditions8.4 - 11 million yen Tokyo Sales & Marketing Event Management
- Company overview
- Our client is one of the largest tobacco companies in the world.
- Responsibilities
- This role will support the planning, development and deployment of specific CRM branded events based on our brand strategy focusing in the enhancement of our products' next level brand experience These events will be deployed across different touchpoints to connect and engage consumers with the product to discover an unexpected, surprising and unprecedented next level experience.
Main responsibilities:
Support supervisor to secure a consistent brand platform across event channel to further strengthen the product as THE Meaningfully Different and Premium brand in Japan
To emotionally engage and excite our consumers at scale as well as to engaging through both offline and online branded contents to secure a consistent omni channel journey synchronizing with our commercial activity calendar
Build and secure strong business relationship across various event organizers and key stakeholders across various event channels. (ie: Music, Motor Sports, Fashion, Art, Culinary, Trade Shows, Cultural etc.) and sponsorship contract management
Support to secure the deployment of high-quality execution excellence, engagements/experiences through deep cross functional collaboration with key stakeholders (Internal /External) teams/ stakeholders
Deliver a seamless consumer experience/journey by bridging offline channels to our online contents (O2O Strategy)
Performance management and Financial through tracking, analytics per event and reporting to further develop our HNB environments and improve the quality of our engagement platform and ROI
Overall Event PlanningTranslate business objectives into specific metrics, KPIs and targets per each event in charge.
Design the mechanics for each event within the framework of the brand content strategy and consumer journey channel strategy, touchpoint strategy.
Work closely with cross-functional teams (Commercial Planning, Channel Activation) to put in place tracking mechanisms and measurement framework.
Develop scheme and deployment schedule for all programs approved by management and key stakeholders/ supervisors
Roll out major event plugins focusing in high traffic events across various categories relevant for target consumers.
Support team in building event organizers/ developer network and firm relationship to further building our event capabilities
Support the cross functional collaboration across key teams and stakeholders to increase efficiency and transparency of all plans
(ie: OC Team, Marketing, Commercial Org, CX, Digital, IT, Procurement, Finance)
Financial control of investment as well as details of cost to maintain ROI efficiencies per event
Agency, Vendor management and RFP management with Procurement
Secure Quality of Event deployment (Structure, Contents, Brand Experience, Engagements)Execute a rigorous feasibility check of all events including safety, compliance (ie: Marketing Code 04-C, TIOJ Rules) and brand fit
Secure HNB Only or Hybrid environments/ booths to differentiate vs CC Smoking environment
Create project frameworks for major events and process maps (BAU) for smaller events
Deployment of events from end-to-end escalating issues as necessary to the product owner,relevant stakeholders (Agile Projects)
Support agency briefings (RFP) ensuring that all process and briefing documents have been completed by team members.
Create reports that provide insights into reasons for meeting, exceeding or missing KPIs and metrics
Update tracking mechanisms and measurement framework for timely performance tracking, analytics and timely repoint to the management team
Develop consumer experiences/ engagements utilizing Self Eng agreement platform to further enhance a O2O (Offline-OnIine)
Consumer Journey/Experience
Maximize the collaboration with Field Sales Force to conduct on-site GT/GS activities per event to maximize FSF Acquisition/ Conversion opportunities
Secure Omni Channel Experience/ O2O StrategyDevelop and define consumer journey/experience bridging offline event channel to our online platform (ie O2O, Online to Offline, Strategy / Self Engagement) to
enhance a seamless omni channel experience for our consumers
Set measurement of tracking metrics and KPIs
Agency, 3rd Party Vendor EnforcementCollaboration of production/execution agency/ vendors to secure the quality and deployment of event set ups and execution.
Ensure partner agencies/ vendors follow all policies and procedures (SMS safety regulations, E&C, Marketing Code 04-C, TIOJ Rules)
Reporting and Budget Control / ManagementStrategy building, annual planning, and overall budget management across all events,
Create program frameworks and process maps to track results and effectiveness vs KPI
Create reports that provide insights into reasons for meeting, exceeding or missing KPIs and metrics
Ensure that all costs related to each channel/program are captured in annual team budget and reported in a timely manner in compliance with company policies and financial RF terms.
Team Building and Empowering PeopleEmpower Team and Develop self and others to strengthen organization
Proactively seek, provide and act on constructive feedback based on facts
Seek inputs and ideas from diverse sources to continuously improve and innovate
Proactive participation in team meetings and assertive attitude to team members are strictly required as a member of pro-channel team.
Dianna Antenucci
Sales & Marketing -
Job number: Job-00263922 Posted: 2024-02-21
営業担当
営業に関する実務経験者の方必見です。8.4 - 12 million yen Tokyo Sales & Marketing Business Development / Sales
- Company overview
- Our client is engaged in the development of fossil fuels such as petroleum.
- Responsibilities
- 天然ガスなど新規提案営業
ガス卸先都市ガス事業者に対する営業支援業務
CNG、RDなどカーボンニュートラルに向けた新規事業営業
営業企画業務
顧客管理業務
Emi Iida
Accounting & Finance -
Job number: Job-00266281 Posted: 2024-04-08
海外営業部長
英語力を活かして活躍／残業10時間／働き方改革で就業環境◎8.1 - 9 million yen Kanagawa Sales & Marketing Business Development / Sales
- Company overview
- 同社は種苗・園芸・造園事業を行っています。
- Responsibilities
- ■業務概要：（1）同社オリジナル野菜種子の輸出および販売業務の統括
ニンジン／長ネギ／メロンなどの種子をアジア、欧州、中南米を中心に輸出／販売
（2）盆栽および関連資材の輸出および販売業務の統括
欧州およびアジアへの輸出／販売
（3）中期経営計画の策定
海外の取引先様（販売代理店／大規模生産者）への野菜種子や園芸資材の営業を中心に行っています。新規開発の品種では、生産者様への品種の特徴や作型の説明、試作のお願いなど、販売戦略に基づく活動を行っています。また、生産者様からの同社品種に対するご意見などを、営業担当者からブリーダー（開発担当者）へとフィードバックし、更なる商品開発に活かしています。
※年の1/4～1/5程度は海外出張となる予定です。
■入社後の流れ：入社後半年程度は、現在の各エリア担当者の業務の把握、海外取引先との商談、現地の産地巡回などの必要な経験を積んでいただき、その後海外営業全般およびマネジメントをになっていただきます。
■キャリアパス：同社の成長を支える重要な組織です。部門員が若手・中堅で構成されているため、強いリーダーシップを期待しています。
Emi Iida
Accounting & Finance -
Job number: Job-00263560 Posted: 2024-02-21
営業
新規顧客開拓経験（1年以上）をお持ちの方必見です。8.08 - 8.09 million yen Tokyo Sales & Marketing Business Development / Sales
- Company overview
- We provide services to help customers acquire language skills and understand cultural differences.
- Responsibilities
- 新規顧客創出、休眠顧客との取引復活を主なターゲットとする。
顧客のグローバル戦略に応じたグローバル人材育成研修体系、プログラムの企画・提案を行う。
研修の実施に関する社内関係者との調整・折衝を行う。
Sales Forceを使った日々の営業活動報告、担当案件の進捗入力、および実績の管理・分析、そして、売上目標必達に向けたアクションプランの策定および実行を行う。
Emi Iida
Accounting & Finance -
Job number: Job-00265732 Posted: 2024-03-19
事業開発マネージャー候補
戦略ファームor総合ファームでコンサルタントとして5年以上の経験をお持ちの方必見です。8.04 - 12 million yen Kansai Sales & Marketing Business Development / Sales
- Company overview
- Our client provides services based on natural design principles.
- Responsibilities
- 事業開発マネージャーとして以下の役割を担っていただきます。中長期事業計画の策定
クライアントの中長期ビジョンの中でmui Labのプロダクトをどのように組み込むかの事業企画
大手事業者とのアライアンス提携／共同事業開発におけるプロジェクトマネジメント
新規クライアントへの提案活動／案件化推進
リカーリング（SaaS）モデル拡大に向けた商品設計～開発チームとの連携
事業開発メンバーのマネジメント
Emi Iida
Accounting & Finance -
Job number: Job-00261727 Posted: 2024-04-04
Marketing Communication Manager / PR
Leading ecommerce company8 - 11 million yen Tokyo Sales & Marketing PR / Corporate Communications / IR
- Company overview
- This company is a multinational internet consumer-to-consumer corporation.
- Responsibilities
- With business continuing to expand and grow, we are seeking an energetic and high caliber individual to join our Japan team. As a Marketing Communications Manager, you will be responsible for leading the marketing communications initiatives in Japan, promoting shopping trends and creating buzz through external medias. Media include owned online and offline channels as well as through PR agencies. You are expected to understand how online marketplace business work, think creatively, act strategically, be technically knowledgeable about the business and communicate effectively both internally and externally.
Main responsibilities:
Create Japan’s perception as young and vibrant shopping community for Japanese GenZs.
Drive the business and build awareness through online/offline communications.
Develop a strategic communications plan for promotion and dissemination of marketing content.
Coordinating with and managing agency partners.
Work with other functions/teams to identify updated sales/marketing strategy and align comms plan to support the strategy.
Plan and execute media events.
Dianna Antenucci
Sales & Marketing -
Job number: Job-00261876 Posted: 2024-04-19
Account Executive ( Automotive / Lifestyle )
,8 - 9 million yen Tokyo Sales & Marketing Business Development / Sales
- Company overview
- 同社は情報機器製品の市場情報の提供を行っています。
- Responsibilities
- 世界トップクラスの調査会社である当社は、日本法人設立以来、日本市場における家電、カメラ、IT、通信機器の販売動向調査で信頼と実績を蓄積し、市場変化のスピードが速い日本のビジネス環境に特化したサービスを提供してまいりました。現在は、マーケティングリサーチ会社として、クライアントが本当に求めているものをよりよく理解できるよう取り組んでいます。持続可能な成長への新たな道筋を見出すことに誇りを持っています。私たちは共に成長し、限界を押し広げ、市場調査、データサイエンス、テクノロジー、AIにおける破壊的な手法を開拓する、オープンマインドな人材を求めています。物事を前進させようとする情熱と、正しいやり方を貫こうとする誠実さを分かち合える方であれば、自らの手で未来を切り開き、私たちのストーリーの中で主導的な役割を果たすことができます。今回募集を行うAutomotive部門は、カー用品に関するPOSデータ（商品実売データ）や消費者調査の提案を通して、自動車メーカー/自動車用品メーカー/流通企業のマーケティング活動を支援しております。今回採用する方には、部門の一員として、クライアントへの調査企画提案活動、POSデータやその他消費者調査の分析やプレゼンテーション、クライアントニーズを踏まえたPOSデータベースの強化など、幅広い業務に携わり、部門の事業成長に貢献していただくことを期待しています。
業務内容：
クライアント企業（メーカー、流通）からのヒアリング及びマーケティング課題の抽出
POSデータやマーケティングリサーチのクライアント企業への提案
POSデータやマーケティングリサーチの結果を基にしたレポートの作成やプレゼンテーションの実施
国内外のオペレーションチームと連携し、プロジェクトをコントロール
Felisia Gunawan
Sales & Marketing -
NEWJob number: Job-00266444 Posted: 2024-04-26
【東京・赤坂】マーケティングタッチポイント企画・運営 ～リモート可～
グローバルを対象とした幅広い領域のマーケティングスキル得られます！8 - 20 million yen Tokyo Sales & Marketing PR / Corporate Communications / IR
- Company overview
- Our client is an automobile manufacturer.
- Responsibilities
- ■業務概要：
ソフトウェア中心での新たな体験価値を提供していくため、同社はお客様と直接・長く・深くつながることを目指していきます。そのためのオンラインによるダイレクト販売において重要となる、認知最大化と購買意欲醸成に向けたマーケティング施策の企画・実行をご担当頂きます。
【業務詳細】主にお客様にブランドを体感いただく「フィジカルタッチポイント」の企画、運営（グローバル）
データ分析を通じた顧客の行動特性の把握や分類
顧客の特性・状況に合わせたリアル・デジタル双方でのマーケティング施策の企画・実行
■得られる経験・スキル：グローバルを対象とした幅広い領域のマーケティングスキル
■チームのミッション/責任：ブランドの認知拡大・ファン獲得・購入意欲最大化を目的に、リアル・デジタルの双方から、コミュニケーションに関わる戦略の立案・企画・制作・実行。
Saki Matsubara
Sales & Marketing -
Job number: Job-00266774 Posted: 2024-04-09
市場広告部・シニアマネージャー候補（C＆M）
IT業界での最低２年の営業もしくは企画職の経験が活かせます。8 - 12 million yen Tokyo Sales & Marketing Web Marketing (Content / SNS / SEM / SEO)
- Company overview
- Our client is a leading Japanese internet services and e-commerce company. They offer innovative technology and customer-centric services that range from online shopping to internet banking, and serves a diverse user base that extends beyond Japan.
- Responsibilities
- 顧客の売上／利益や顧客満足度に繋がるプロダクト開発推進
顧客が実際に抱えている課題や、営業現場のニーズ（適切な要望吸い上げ）と、プロダクトアウトの発想を組み合わせ、顧客の売上に貢献する広告プロダクトにおける戦略策定、要件定義
エンジニア組織、クリエイティブ組織、ガバナンス組織など幅広いステークホルダーと連携したプロジェクト進行
新規プロダクトの立ち上げ
自社組織のメンバーマネージメント
Emi Iida
Accounting & Finance -
Job number: Job-00266777 Posted: 2024-04-09
商品・事業開発
プロジェクトマネジメントの推進経験が活かせます。8 - 10 million yen Tokyo Sales & Marketing Business Development / Sales
- Company overview
- Our client is a leading Japanese internet services and e-commerce company. They offer innovative technology and customer-centric services that range from online shopping to internet banking, and serves a diverse user base that extends beyond Japan.
- Responsibilities
- プロダクト／事業開発業務
社内外のサービスと連携したビジネス機会の模索／リサーチ
新規事業としての方向性、プロジェクトロードマップの策定／推進
進行管理やスコープ定義などのプロジェクトマネジメント業務
グループ内（マネジメントクラス）と連携した部門横断プロジェクト推進
経営層へのレポート
経営層とのディスカッション資料／報告資料の作成
上記業務の中から今までのご経歴や適性に応じた業務をアサインさせて頂く予定です。
Emi Iida
Accounting & Finance -
Job number: Job-00266780 Posted: 2024-04-09
ストラテジックプランナー（C＆M）
戦略または事業計画の策定経験が活かせます。8 - 12 million yen Tokyo Sales & Marketing Business Development / Sales
- Company overview
- Our client is a leading Japanese internet services and e-commerce company. They offer innovative technology and customer-centric services that range from online shopping to internet banking, and serves a diverse user base that extends beyond Japan.
- Responsibilities
- 経営層に対して各種戦略や施策の提案／説明／資料作成
各事業のクロスユース推進担当者と企画の検討／実施／効果検証
各種データのダッシュボード化を行い、各事業担当者が実質的にデータ活用できるよう推進
データサイエンティストと連携し、収益インパクトに繋がるデータ活用の実現
プレジデントオフィスと連携し、コマース＆マーケティングカンパニーの事業長と情報連携
Emi Iida
Accounting & Finance -
Job number: Job-00267033 Posted: 2024-04-18
海外事業の責任者
日本ブランドの海外展開経験が活かせます。8 - 12 million yen Tokyo Sales & Marketing Business Development / Sales
- Company overview
- Our client is manufactures and sells confectionery products.
- Responsibilities
- 当社が展開している海外事業の責任者（部長～執行役員待遇）として、既存国の拡大や、新規国出店計画など事業拡大に向けた戦略立案をご担当いただきます。
Emi Iida
Accounting & Finance -
Job number: Job-00267114 Posted: 2024-04-18
【一部在宅可】経営管理スタッフ（IRスタッフ）◆マネジメント級◆英語スキル活かせる
部内ローテーション等にて、経験・スキルを積み上げていく機会を設けることができます8 - 12 million yen Tokyo Sales & Marketing PR / Corporate Communications / IR
- Company overview
- Our client is a telecommunications provider.
- Responsibilities
- 当社グループが事業拡大を続ける中、その潜在成長性等を的確に資本市場へメッセージングしていくIRの役割は、益々重要性を増しています。将来を見据え、IR担当者を募集致します。
■具体的な業務：
東証プライム上場企業のIR担当者として、IR業務全般を遂行。
マネジメントクラスとして各PJTを主体的に牽引いただきます。IR活動企画
投資家面談（国内／海外機関投資家・アナリスト等）
IR関連ドキュメント（決算開示資料他）の作成
IR Web対応（日英）
開示関連法制度、市場ルールの変更等への適時適切な対応
【変更の範囲：会社の定める業務】
■キャリアパス：IR担当としてのキャリア形成だけでなく、将来的に財務の専門家/オールラウンダーを志向する方には、部内ローテーション等にて、経験・スキルを積み上げていく機会を設けることができます。
■働き方：在宅勤務を取り入れています。配属組織やプロジェクト状況によって頻度は異なりますが、会社方針として「在宅勤務3割・出社7割」を掲げております。
また全社平均残業時間は20～30ｈ程度となります。育児支援制度も整えており、男性の育児休暇取得実績もございます。
Hanako Arai
Accounting & Finance -
Job number: Job-00246391 Posted: 2023-07-04
Account Supervisor
Global marketing agency8 - 9 million yen Tokyo Sales & Marketing Advertising / Media Planning
- Company overview
- Top tier international advertising firm.
- Responsibilities
- アカウント・サービス全般の業務遂行および進行管理に関連する業務（ミーティング、プロジェクト等の進行管理)
マーケティング・キャンペーンの遂行に関連する業務
マーケティング・プランニングに関連する業務
クライアント担当者の窓口となり、サービス業務を提供
社内外の関係部署や担当者の窓口となり、サービス業務を遂行
必要に応じて担当クライアント業務以外の新規ビジネス開発業務等への参加
必要に応じて社内外のイベント、ミーティング、トレーニング等への参加
Felisia Gunawan
Sales & Marketing -
Job number: Job-00250774 Posted: 2023-10-24
Client Service Manager (Jewelry)
French luxury goods8 - 10 million yen Tokyo Sales & Marketing Retail
- Company overview
- Our client is one of the worldwide luxury leaders. Their prestigious brands can be found on jewelry, high end stationary, leather goods, bags, and accessories.
- Responsibilities
- KEY RESPONSIBILITIES
1: Focus on the local Strategy
Define the local market strategy by generating new and creative ways to stimulate client loyalty, traffic to boutiques, client experience and sales conversion from service
Ensure proper execution of the Client Service & Experience policy to be in line with Central standards
Propose and take part in all projects development regarding Services in our Boutiques, including Boutique design, flow and experience
Plan, lead and implement projects and services to improve repair service flow and processes according to Brand standards. Lead and manage Brand-specific CS topics
Implement and coordinate the International Service Policy (pricing and repair policy, use of marketing elements such as client treatment programs and other drivers of client loyalty and sales generation)
2: CS Team Management and People Development
Lead and animate the Brand CS community (>30 people)
Supervise, coach, and develop 3 team members within the office CS team
Set up individual objectives for team members
Plan, execute, and oversee the training and coaching of BTQ staff in regards to service matters
Collaborate closely with BTQ CS managers (leaders) to strengthen CS community in Japan
Participate in the recruitment and integration of CS Associates in BTQ when requested
3: Pilot the CS activity, monitoring, analysis, and reporting
Analysis: proceed with appropriate analysis of boutique CS performance and KPI results, and all necessary actions plans to ensure optimal performance and service
Reporting: ensure the follow up for main indicators linked to CS
Ensure client satisfaction in boutique by controlling delays, return unrepaired rates, sales and service guarantees, turnover, discounts & gratuities, service lead-times, preapproved value rates, and sales conversion
Monitor stock management follow-up (ROs inventories, spare parts, CS tools used in BTQ, etc.)
Monitoring of CS costs & adjustments to LE/BU
Provide quality feedback to local and Central CS (Brand and its' Maison) as well as manufacturing teams
Collaborate regularly with other departments and boutiques to execute and maintain the status quo of Brand services
4 : Client Experience
1. Client Experience BarometerCoordinate the experience Barometer process: Liaise between Brand International, local Retail teams and management, Learning and Development team, and boutiques to ensure proper service quality
Analyze, define, and implement relevant action plans according to client feedback
Product related client complaint management
Animate and optimize the local CS commercial claim management processAssist in the resolution of complaints received in boutiques in collaboration with the platform
Ensure that the balance between Brand policy and client treatment is always consistent in the decisions and actions taken
Service Tools
Leverage service tools such as personalization, Courtesy watch lending services, Treatment plans to provide the best possible service experience
5: Brand liaison with the Maison Customer Service
Build and ensure a strong relationship and collaboration with the local Richemont repair center team regarding quality of service, as well as the proper application of Brand rules and policies
Ensure execution of brand policies and treatment plans, while improving performance and managing client issues
Liaise and collaborate with Brand HQ CS and Richemont CS for Client Services procedures and enhancement
Be the CS representative for Japan, actively participating in worldwide meetings and collaborative events
Felisia Gunawan
Sales & Marketing -
Job number: Job-00239719 Posted: 2024-04-19
Marketing & PR Manager
Contemporary global fashion brand8 - 10 million yen Tokyo Sales & Marketing PR / Corporate Communications / IR
- Company overview
- Contemporary global fashion brand
- Responsibilities
- Marketing & PR:
Promote the Brand in Japan, and translate its DNA and codes into press activities
Localize global plans to effectively cater to local needs
Propose and Plan 360 Marketing & PR plans to sustain the brand, execute annual strategy and activities in line with their Marketing and PR team
Work closely with the HQ to ensure that a cohesive local Marketing and PR strategy is skillfully and commercially well executed
Plan and Manage entire Marketing, PR, Retail event, and CRM budget and present the plan to HQ for approval
Manage joint promotions with third parties and seek for new opportunities relevant to the Brand
Recruit and Collaborate with external venders and agencies to execute and develop marketing events, projects.
Manage and operate digital marketing plans and social media (LINE official account) aligned to HQ planning
Plan and propose, Advertising manage campaigns plans (both online and offline) to achieve both marketing and commercial objectives
Manage content for DPT promotions (product selection, fill in application and communicate directly to department store in line with local Sales Team)
Press:
Weekly Media coverage report to HQ PR team and to store
Press Sample management, to PR agency, loaning between Asia regions
Work closely with PR agency to maintain consistent exposures
Plan and Conduct Press open house (Seasonal) in collaboration with a PR agency in conjunction with proceeding with HQ for venue scouting, Setup and decorations.
Department store media control including lending samples, visual and text validation and release date
Attend the seasonal collection show, guests RSVPs, and create full report to HQ
Answer day-to-day enquiries from media, individuals and other organizations
Establish and maintain close and strong relationships with editors, stylists, celebrities, opinion leaders, freelance journalists and others in fashion industry to attract and reinforce the brand image by introducing new collections seasonally.
Handle sample borrowing requests from magazines; build relationships with media and PR channels
Formulate press releases in both Japanese and English and/or translate
Celebrity and KOL selections for effective exposures and endorsement
Gifting Plans and delivery
Pitch media for tie ups and campaigns aligning with global PR plans
Media buying:
Digital, OOH etc.
Coordination with their media
Advertisement:
AD visual request to HQ and coordination with local media
Digital Marketing:
Special project (ex. Tali activation etc.)
Attending Asia digital meeting
LINE OA planning and operation, assets preparation coordination with HQ and newsletter planning
Event＆Project （PR Events, Store Events, and Retail events）:
Manage event agencies to execute media / PR activities
Develop and implement event strategies in conjunction with HQ to increase brand awareness and brand identity with target market and ensuring consistency with the global brand image including Planning and creating a full 360 degree planning deck for all departments.
Execute all marketing events working closely with wholesales partners and Retail stores
Submit a thorough report after all event execution
Keep an updated database of all event suppliers (production companies, restaurants, event venues, night clubs, etc)
CRM:
Manage and maintain CRM programs and other customer loyalty initiatives
Analyze customer data base monthly/quarterly /for Store Manager Meeting
Work together with retail stores to effectively manage and use customer database (contact directly to stores)
Work closely with HQ on global CRM projects and initiatives
Distribute mail magazine and digital contents
Local news letter planning (validated by HQ)
Emailing list request to HQ
Review of emailing
Instore event & store event Planning, organizing and implementing, as well as working closely with VMD manager for installations and setup
Stationary productions (DM, Customer Card, store cards, staff name cards, envelops)
GWP planning (validated by HQ) and production, and delivery
Felisia Gunawan
Sales & Marketing