Job number: Job-00255344 Posted: 2024-04-24

Event Executions Lead | イベント実行リーダー

Tobacco comp / Certified excellence in employee conditions
8.4 - 11 million yen Tokyo Sales & Marketing Event Management

Job details

Company overview
Our client is one of the largest tobacco companies in the world.
This role will support the planning, development and deployment of specific CRM branded events based on our brand strategy focusing in the enhancement of our products' next level brand experience These events will be deployed across different touchpoints to connect and engage consumers with the product to discover an unexpected, surprising and unprecedented next level experience.
Main responsibilities:
  • Support supervisor to secure a consistent brand platform across event channel to further strengthen the product as THE Meaningfully Different and Premium brand in Japan
  • To emotionally engage and excite our consumers at scale as well as to engaging through both offline and online branded contents to secure a consistent omni channel journey synchronizing with our commercial activity calendar
  • Build and secure strong business relationship across various event organizers and key stakeholders across various event channels. (ie: Music, Motor Sports, Fashion, Art, Culinary, Trade Shows, Cultural etc.) and sponsorship contract management
  • Support to secure the deployment of high-quality execution excellence, engagements/experiences through deep cross functional collaboration with key stakeholders (Internal /External) teams/ stakeholders
  • Deliver a seamless consumer experience/journey by bridging offline channels to our online contents (O2O Strategy)
  • Performance management and Financial through tracking, analytics per event and reporting to further develop our HNB environments and improve the quality of our engagement platform and ROI
  • Overall Event Planning
    • Translate business objectives into specific metrics, KPIs and targets per each event in charge.
    • Design the mechanics for each event within the framework of the brand content strategy and consumer journey channel strategy, touchpoint strategy.
    • Work closely with cross-functional teams (Commercial Planning, Channel Activation) to put in place tracking mechanisms and measurement framework.
    • Develop scheme and deployment schedule for all programs approved by management and key stakeholders/ supervisors
    • Roll out major event plugins focusing in high traffic events across various categories relevant for target consumers.
    • Support team in building event organizers/ developer network and firm relationship to further building our event capabilities
    • Support the cross functional collaboration across key teams and stakeholders to increase efficiency and transparency of all plans
    • (ie: OC Team, Marketing, Commercial Org, CX, Digital, IT, Procurement, Finance)
    • Financial control of investment as well as details of cost to maintain ROI efficiencies per event
    • Agency, Vendor management and RFP management with Procurement
  • Secure Quality of Event deployment (Structure, Contents, Brand Experience, Engagements)
    • Execute a rigorous feasibility check of all events including safety, compliance (ie: Marketing Code 04-C, TIOJ Rules) and brand fit
    • Secure HNB Only or Hybrid environments/ booths to differentiate vs CC Smoking environment
    • Create project frameworks for major events and process maps (BAU) for smaller events
    • Deployment of events from end-to-end escalating issues as necessary to the product owner,relevant stakeholders (Agile Projects)
    • Support agency briefings (RFP) ensuring that all process and briefing documents have been completed by team members.
    • Create reports that provide insights into reasons for meeting, exceeding or missing KPIs and metrics
    • Update tracking mechanisms and measurement framework for timely performance tracking, analytics and timely repoint to the management team
    • Develop consumer experiences/ engagements utilizing Self Eng agreement platform to further enhance a O2O (Offline-OnIine)
    • Consumer Journey/Experience
    • Maximize the collaboration with Field Sales Force to conduct on-site GT/GS activities per event to maximize FSF Acquisition/ Conversion opportunities
  • Secure Omni Channel Experience/ O2O Strategy
    • Develop and define consumer journey/experience bridging offline event channel to our online platform (ie O2O, Online to Offline, Strategy / Self Engagement) to
    • enhance a seamless omni channel experience for our consumers
    • Set measurement of tracking metrics and KPIs
  • Agency, 3rd Party Vendor Enforcement
    • Collaboration of production/execution agency/ vendors to secure the quality and deployment of event set ups and execution.
    • Ensure partner agencies/ vendors follow all policies and procedures (SMS safety regulations, E&C, Marketing Code 04-C, TIOJ Rules)
  • Reporting and Budget Control / Management
    • Strategy building, annual planning, and overall budget management across all events,
    • Create program frameworks and process maps to track results and effectiveness vs KPI
    • Create reports that provide insights into reasons for meeting, exceeding or missing KPIs and metrics
    • Ensure that all costs related to each channel/program are captured in annual team budget and reported in a timely manner in compliance with company policies and financial RF terms.
  • Team Building and Empowering People
    • Empower Team and Develop self and others to strengthen organization
    • Proactively seek, provide and act on constructive feedback based on facts
    • Seek inputs and ideas from diverse sources to continuously improve and innovate
    • Proactive participation in team meetings and assertive attitude to team members are strictly required as a member of pro-channel team.
Minimum requirements:
  • Education: College/University degree
  • Japanese level: Fluent
  • PC Skills: Excel, Word, PowerPoint
  • Relevant experience in event mgmt, CRM, consumer engagement, planning, project management
  • Specific experience working on customer retention strategies with cross-functional stakeholders from local and global teams
  • Experience managing and developing a team
  • Understanding of consumer strategy and engagement
  • Deep experience developing activations through both online and offline touchpoints and how these touchpoints interact including social media channels
  • Experience with both digital and physical content strategy including experience in agency and vendor management
  • Understanding of consumer trends and how they apply our industry
  • Previous experience working with project management tools such as Teamwork
  • Competencies:
    • Learning
    • Collaboration
    • Entreperneurship
    • Agility
    • Communication
    • Impact
    • Leading
    • Decision quality
    • Strategic agility
    • Process management
    • Perspective
    • Drive for results
    • Managing teams

Preferred qualifications:
  • English level: Fluent
  • Some experience working with CRM Platforms such as Salesforce
8.4 - 11 million yen
Dianna Antenucci
BRS Consultant
Dianna Antenucci
Sales & Marketing
Email me directly

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