Lead Digital Loyalty (CRM) Orchestration

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Job details

Company overview

We engage in marketing and sales promotion activities for imported cigarettes while manufacturing and selling tobacco products domestically in Japan. Alongside providing smoking products, we also dedicate efforts to developing smoking cessation support programs and new smoke-free alternatives. We aim to consider the health of smokers while fulfilling our social responsibility. Additionally, we work on providing information about tobacco regulations and health risks, conducting business activities with consideration for public health.

Responsibilities

Main responsibilities:

• Plan, develop and deliver communications to our existing and identified product DB members throughout the different channels available, including but not limited to direct email, LINE direct messages to increase engagement of our product database, delivering higher NPS and creating more advocates. Provide necessary support to ensure targeted and personalized communications are delivered to the correct target audience, via the right channel to increase relevancy and maximize response rate.
• Support the definition and creation of processes and procedures related to direct communication activities ensuring accurate and timely implementation. Build and maintain close relationships with other marketing, commercial and operational functions to ensure accuracy in the set up and monitoring of digital promotions and campaigns.
• Support the orchestration manager to develop new strategy to enhance the product DB members journeys and experience - personalization, targeting, templates - and adapt to all campaigns and communications.
• Support the orchestration manager in the delivery of campaigns capabilities needed to achieve our overall digital strategy, programmes, and commercial objectives - create digital brief for digital assets, define communication sequencing for campaigns, define A/B testing plan, drive third party vendors on daily basis, manage outbound communication implementation backlog.
• Bring insights from earned media engagement to drive targeting optimization, content optimization, reporting and consumer insight. Support the orchestration manager to propose an optimal design and functionality aligned to and reflective of our brand, commercial and digital objectives.
• Embed new ways of working in partnership with other functions to ensure all new programmes and projects follow a structured methodology. Purpose being to effectively discover, define, design, deliver, deploy and create data to power insight and optimisation.

Requirements

Minimum requirements:

• Proven background in working with programs on loyalty & retention, advocacy & referral - gained within an agency or client side.
• Proven track record of working in a cross-functional teams and aligning stakeholders is a necessary requirement.
• Proven track record of identifying opportunities of improvement, creating projects, & implementation is a necessary requirement.
• Previously worked in a digital or CRM department is an added advantage.
• Good understanding of latest technologies, Salesforce, LINE
• Flexible and responsive attitude
• Coaching of colleagues in and outside of the direct team

Salary

8 - 10 million yen

Location

Tokyo