Japan Marketing Director

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Job details

Company overview

European maker for analytical equipment and IVDs.

Responsibilities

Main responsibilities:
• Formulates and executes competitive marketing strategies and programs (campaigns, virtual events, trade shows, symposiums) achieving short and long- term revenue growth, ensuring that goals are consistent with the country’s growth initiatives• Collaborates internally to drive country activities, campaigns, product launches, content creation and Key opinion leaders’ management• Lead, nurture and develop the local marketing team• Lead all aspects of execution of promotional material including playbooks, social media, trade shows, direct mail, web content, digital marketing, informative binders, newsletters and industry news• Supervise event logistics & provide local event support, ensuring consistency with regional messaging. Manage the local part of translation processes and review of translated customer-facing materials for accuracy• Collect metrics to ensure marketing strategies, programs, and activities are executed effectively and delivering impact.

Requirements

Minimum requirements:
• 10+ years of escalating experience in product management, brand management, marketing strategy or other marketing roles. Health related or B2B areas are preferred.• 5+ years of people management• A “can do” positive and action focused attitude• Superior project management skills and an ability to multitask• Self-motivated, energetic and result-oriented individual• Moves Strategy into Action: understands business issues and anticipates future trends and consequences; creates competitive and breakthrough strategies and plans. Prioritizes quickly to focus on the critical few to drive action.• Listens and Responds to Customer Needs: Relentlessly customer focused; dedicated to exceeding expectations of internal and external customers; gets first-hand customer information and uses it to drive improvements in products and services
Preferred qualifications:
• Experience in regional healthcare/diagnostics environment desired;

Salary

10 - 14 million yen

Location

Tokyo