Marketing Manager, Loyalty Programs

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Job details

Company overview

Our client is one of the largest tobacco companies in the world.

Responsibilities

Support the Mgr. CE Deployment in the following.
Main responsibilities:

• Lead in planning, development, and deployment of Marketing communications toolbox (Program Key visuals and copy; Online materials (Web LP, banners, videos, eCRM content (email/LINE), etc.); Offline materials (POSM, Brochures, DM Leaflets, etc.)) including Marketing/Legal/EA/Management review and approval processes
• Liaise with internal partners ( Cross-functional Project stakeholders) and stakeholder management (weekly status meetings; stakeholder alignments; timeline management; Legal and/or External affairs due diligence reviews; Reports and presentations to stakeholders and/or Company Management; etc.)
• Liaise with external partners (Advertising/Creative Agencies, Production vendors; 3rd Party Digital agencies) and project management (budget management; production schedules; other administrative matters)
• Lead in tracking, analysis, and Performance reporting of implemented activities & initiatives (PDCA), liaising with Data analytics and Consumer Insights teams

Requirements

Minimum requirements:

• 5+ Years experience in B2C Marketing (Brand/Content/Growth marketing) within consumer goods industries or Advertising agencies/Creative agencies servicing consumer goods industries
• Experience with eCRM and digital marketing
• Native Japanese speaker with fluency in English; proven presentation skills to stakeholders and Company Management Team
• Proven project management and prioritization skills to deliver end-to-end execution
• Proven skills in strategic thinking and decision-making abilities

Preferred qualifications:

• Experience in B2C marketing in industries associated with regulations (ex. Alcohol, etc.)

Salary

10 - 13 million yen

Location

Tokyo