Brand Experiences (Assistant Marketing Manager)

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募集要項

会社概要

同社は輸入紙巻たばこのマーケティング、販売促進活動を行っています。

業務内容

Main responsibilities:

• Leads the development of end-to-end brand experience & thematic comms strategy associated with it.
• Develops the campaign & omni channel deployment plan ensuring consistency in great experiences and conveying strength in their purpose and values.
• Successfully deliver brand and partner initiatives such as: large and small-scale events, consumer giveaways, creative brand promotions, asset production/fabrication, and more. Execution of all these activities and improving overall consumer-touchpoints.
• Responsible for the meticulous planning and delivery of a range of extraordinarily high end and be-spoke events & experiences.
• Drive the execution in partnership with internal and external support where needed. Ensure brand experience performance is tracked and know if it needs to improve and where.
• You will be asked to develop or oversee development of: Event plan and execution, Key Visuals, Banners, Video, Email & Line content, lottery mechanics.
• Manage creative agencies & budget. Analysis campaign performance and report this on a needs basis.
• Ensure full project team alignment & coordination (CPG, Digital, IT, MRCI, CO), Timeline management, Project team and MT updates where necessary.
• Risk Management & content compliance to brand & legal requirements.
• Monitor content effectiveness, consumer F/B, performance tracking, analysis & reporting, cost management (Agency/Suppliers)

応募条件

Minimum requirements:

• Seasoned professional with 5+ year experience in driving tangible brand results for a large FMCG brand.
• Experience in brand/event planning and execution in consumer goods industries or in agencies/consulting firms servicing consumer goods businesses.
• Experience working in a matrix-style organization (Digital, CX, Commercial Operations, Comms, Brand, Portfolio)
• Proven organizational skills with ability to multi-task and function in a fast-paced environment, often with changing priorities and goals.
• Professional, positive, and enthusiastic team player with strong interpersonal skills and support for broader company goals.
• Fluent (written and spoken) English and Japanese

給与

1000 - 1300 万円

勤務地

東京