BRSコンサルタント
Dianna Antenucci
Sales & Marketing
求人番号:Job-00259266
掲載日:2024-01-16
Customer Development Manager
Travel retail of leading tobacco company
1000 - 1200 万円
東京
営業&マーケティング
営業開発・販売管理
募集要項
- 会社概要
- 同社は輸入紙巻たばこのマーケティング、販売促進活動を行っています。
- 業務内容
-
Main responsibilities:
- Market Insights: Develop an understanding of shopper profiles and main competing brands by channel, market and/or account for the group of accounts and overarching geography of responsibility.
- Track competitive pricing moves as well as domestic pricing actions.
- Gather insights regarding consumer price perception based on feedback from internal experts.
- Understand passenger flow, traffic, and store layout.
- Analyze performance by location/operator/arrivals & departures per SKU for COT forecast upload and recommend action plan to increase sales and SoM
- Drive Channel analysis (Overall channel-based segment / portfolio trends within different geographies, analysis of total channel business value and contribution of PMIDF & other TMOs).
- Develop understanding of market trends, pre-empt competitors move and category development
- Gather, analyze and propose action plan based on consumer transactional data from the operator based on COT and SoM results for the company and competition.
- Align with distribution team on forecasts by location and propose correction to avoid LOGD
- Share with senior management key findings
- Prepare commercial plans and 3 year plan vision per airport
- Anticipate competition moves and proactively ensure the company maintains its leadership position (Market Insights key stakeholders/interactions)
- CP: Customer Development providing inputs for conducting industry, channel, competition, consumer trends and competitive analysis; providing data for performance assessments by channel/market and providing feedback for tracking project fulfillment and deviations vs. plan, reporting & continuous improvement initiatives.
- CP/FIN: Customer Development providing inputs for OB/RF budgeting cycle, investment tracking vs. agreed budget and by providing COT/SoM data for periodic business updates.
- B2C: Customer Development receiving consumer insights in terms of product consumer demand and feedback on price perception.
- 応募条件
-
Minimum requirements:
- 10+ years of combined experience as Field Sales, Trade Marketing or BD&P/KA/SI/Budgeting in a domestic affiliate of the company or other FMCG multinational company
- Good understanding of Portfolio and key sales competencies like Volume Forecasting, Stock Management, and Marginal Contribution
- Good understanding of Key Account Management, Negotiation and Category Management
- Good financial understanding in the areas of Pricing, Margins, Scenario Analysis and P&L.
- Solid People Management skills to set the vision, stretching objectives and coaching and supervision of the team responsible.
- 給与
- 1000 - 1200 万円
- 勤務地
- 東京