• NEW

  求人番号：JN -072024-32855 掲載日：2024-09-11

  Senior Analyst / Manager, BASES

  Marketing researcher for global research company

  500 - 800 万円 東京 営業＆マーケティング データ分析

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  会社概要

  同社は、世界最大級のマーケティング調査会社であり、アメリカに本部を持つグローバル企業の日本法人です。商品開発のイノベーションからマーケティング活動の最適化まで、購買行動に関する包括的な消費者インサイトを提供しています。消費者調査やショッパー調査、売上予測、海外市場情報の提供など、多岐にわたるビジネスサポートを行っています。
  設立以来、大量生産・大量消費の市場拡大と共に成長し、業界内外で高い評価を受けています。歴史と伝統を持ちながらも、常に先進的なマーケティングリサーチ手法の開発に取り組み、クライアントのビジネス拡大を支援しています。

  業務内容

  To execute marketing research studies by compiling, analyzing, and interpreting marketing research data, writing client reports, and constructing presentations. Leverage best-in-class predictive and statistical tools to generate sales forecasts for new product launches, analyze and optimize marketing plans, and write reports summarizing recommendations in a client-friendly manner. Generate consultative deep-dive analysis summarizing BASES insights, client outcomes, and conclusion for client insights and marketing teams. Supports the Client Development team in driving revenue by delivering excellent project work that results in repeat business. 
  Main responsibilities:
  
   
  Execute against projects across a variety of clients, meeting agreed-upon milestones 
  Accountable for high-quality client deliverables and sales forecasts 
  Deliver work without data errors and inconsistencies 
  Partner with various analytical teams to provide cohesive insights and recommendations to our clients 
  Develop mastery of BASES products and services as well as the project process 
  Develops mastery of proprietary tools and metrics within the first 6 months of the job 
  Develops a strong understanding of successful innovation within the first 6 months of the job (BASES Factors for Success, Demand-Driven Innovation Theory, BASES Forecasting Models) and apply this understanding to client deliverables 
  Demonstrates a basic understanding of what drives in-market sales and forecasting theory 
  Analyzes study results to draft emails, reports, and presentations 
  Participate in client discussions /presentations 
  Support special projects and thought leadership initiatives 
  Handles project-related client correspondence as needed 
  Supports the development of client training 
  
   

  

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