Marketing Manager drives the achievement of the Safety Japan business goals by leading the determination and implementation of the mid-term and long-term marketing strategy, in accordance with the company's global and regional business strategies, and setting local business goals accordingly. Main responsibilities: Marketing Manager leads the Safety Marketing organization:Responsible for local marketing and customer service resources, their activities and relevant budget Interfaces with other functions for strategic planning and execution Ensure the continuous review and improvements pf internal procedures
Implement local positioning, marketing mix and operational marketing plan for assigned portfoliosDrive the annual local marketing and budget planning for assigned portfolio Adapt the regional operational marketing plan of action to local needs and drive local implementation Develop local advertisement and media plan and manage local market events e.g. congresses, exhibition, road-shows, webinars Drive the development of case studies and white papers Organize equipment for for local / regional events Adjustment of global / regional marketing collaterals to local requirements Local implementation of marketing campaigns Develop sales promotions to win new prospects and keep current customers with e.g. loyalty and retention programs Decide on local demo pool Manage local references site lists and key opinion leaders Drive customer group specific marketing and product support Segment setup, messaging, materials and tools. Departmental Management Define, implement and meet departmental goals in accordance with local strategic and operational plan Effective management of personnel to include performance management, salary recommendations, objective setting and development, in order to achieve set goals and objectives Assess, hire, hold and develop critical know-how Skill management and development of employees and keep employees motivated and satisfied Provide and ensure applicable processes in accordance with the company's global process to facilitate work and ensure the quality of output; Control departmental resources and budget. Drive local net sales and GGP(Global Growth Profit) achievement for the entire portfolio in safety Responsible to drive Net Sales and Gross Profit Develop, implement and track KPI (e.g. volume, units, CRP(Customer Realized Price) development, expenses) Monitor and analyse local business performance, set priorities for action
Operational marketing and sales support for for entire company portfolio in SafetyTranslate the company & regional strategy into the local operational marketing plan drive local implementation Approve sales promotions to win new prospects and keep current customers with e.g. loyalty and retention programs Liaise with regional marketing team and Business Development Team for strategic deals and strategy to win and support the local country organisation wherever required
Ownership and maintenaince of Go to Market strategy
