Sales, eCommerce Senior Manager Performance Marketing e-commerce

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募集要項

会社概要

医療・健康関連製品を提供する世界的な医療機器・製薬会社です。医薬品、医療機器、消費財などの製品を取り扱い、健康な生活を支援するさまざまな製品を提供しています。特に、医療技術や研究開発への投資を通じて、先進的な医療ソリューションを提供し、医療の質と効率を向上させています。また、教育や啓発活動を通じて、社会の健康意識を高め、より良い未来の実現に貢献しています。

業務内容

This position leads performance marketing initiatives aimed at driving both retention of existing users and acquisition of new users, as part of the company’s strategic shift toward critical business model innovation (mid-long term).It involves analyzing, optimizing, and providing actionable insights for all initiatives and content across e-commerce platforms to maximize ROI and contribute to EC sales growth.This role is responsible for executing all online marketing activities effectively, improving cost-efficiency, and aligning with the company’s broader marketing strategies. It also focuses on delivering insights to maximize sales and ROI. ROI will be evaluated across platforms, with the setting of appropriate KGI, KPI, and tracking indicators, and an agile PDCA cycle will be implemented to foster continuous improvements. Results and insights will be shared with management and relevant stakeholders
Main responsibilities:

• As a key senior member of EC LTs, drives Japan Vision Care’s mission to expand EC leadership and the penetration of the products' digital experiences
• Leads performance marketing initiatives by forming alliances with 1st-3rd party data, managing data through platforms & owned store such as Yahoo, Rakuten, Amazon, and others. Focuses on both short-term NTS contribution and mid-long term brand value and LTV growth.
• Oversees 1st-3rd party data management and utilization across patient and consumer P2P networks to deliver end-to-end digital experiences and expand the products user data coverage.
• Leads efforts to analyze patient and consumer behavior/purchase data, contents, media plan, gaining insights to understand their needs and wants in a data-driven manner with agility
• Collaborates proactively with other EC teams, to deliver a seamless end-to-end digital experience and effective planning from a patient/consumer-centric perspective.
• Builds strong partnerships and demonstrate leadership in working closely with Brand Marketing, Media team, SAM & SFE, Business Intelligence, IT/Technology, and other stakeholders.
• Clearly defines the roles of key stakeholders and respective teams across various channels, contributing to the development of optimal TTL (through-the-line) channel strategies.
• Coordinate with digital agencies and platform partners as needed, and conduct analyses in collaboration with market data sources such as GfK, Nint etc.
• Development of future media platform strategy, & data strategy incl. the new technology

応募条件

Minimum requirements:

• At least 7 years of relevant experience in digital marketing, e-commerce, or connected commerce, with strong expertise in data management skills in agency or company side.
• Minimum 3 years of experience as a people manager, leading and developing teams.
• Deep and comprehensive understanding of digital ecosystems and solutions within B2C or FMCG industries, including their benefits and challenges. Familiarity with how these connect with consumer experiences to challenge the status quo or pursue ambitious goals is highly advantageous.
• Proven experience in data-driven decision-making and optimization of marketing campaigns.
• Hands-on experience with digital advertising platforms such as Google Ads, Facebook Ads, or DSPs.
• Strong skills in KPI setting, tracking, and results visualization
• Extensive knowledge of e-commerce and connected commerce, data management and utilization, digital analytics tools, digital marketing, and technology architecture implementation.
• Strong sense of responsibility and accountability to lead projects and deliver expected results by clearly understanding the company's vision, goals, and objectives, while engaging team members and cross-functional stakeholders.
• Proven track record of making objective-led, data-driven decisions with excellent performance.
• Adaptable and flexible to change, with a willingness to learn and adopt new methods and ways of working.
• Ability to manage multiple tasks, budgets, and resources effectively in a fast-paced environment with competing priorities.
• Skilled in team building and leadership.
• Fluency in English, including excellent written, verbal communication, and presentation skills (preferred)

給与

1000 - 1500 万円

勤務地

東京