• NEW

  求人番号：Job-00254848 掲載日：2023-12-08

  Category Development Manager | カテゴリー開発マネージャー

  Maximize sales & profitability as CDM @ beverage brand

  900 - 1100 万円 東京 営業＆マーケティング トレードマーケティング・チャンネルマーケティング

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  会社概要

  同社は世界的に有名な飲料メーカーで、年々売上を増加させている企業でもあります。ブランディング戦略に大変力を入れており、広告、スポーツ、音楽を利用して宣伝を行っています。

  業務内容

  Main responsibilities:
  Work with Head of Category and team to build and manage the partnerships with key customers in the development of joint business plans, recommending total Non-Alcoholic Beverage, Energy and company opportunities and driving large-scale Category projects.
  Develop a deep knowledge of the company's customers‘ strategic pillars to facilitate customer business planning processes and lead the dialogue with internal stakeholders at the customer
  Develop an unassailable level of energy category insight to drive business and category recommendations, answer to questions related to market and sales trends
  Create actionable insights and turn them into Conceptual Sells to provide to the Key Accounts.
  Create, develop and deliver regular category reviews, plans and strategies for top customers.
  Lead the regular category review meeting with the customer
  Identify opportunity gaps for incremental volume and share growth
  Review and analyze competitive and total category activity
  Deliver new item introductions and performance analysis
  Provide new product/package mix analysis
  Merchandising effectiveness, including main shelf optimization and incremental display execution
  

  

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