• NEW

  求人番号：Job-00242650 掲載日：2023-03-22

  Travel Retail Manager

  Retail Mng. at luxuary chocolate company

  700 - 1000 万円 東京 営業＆マーケティング トレードマーケティング・チャンネルマーケティング

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  会社概要

  知名度の高い外資系食品メーカーです。

  業務内容

  Position Summary
  This position is responsible for overseeing Travel Retail business in Japan and Korea including duty free stores and inflight sales. This individual develops and implements the annual commercial plans and manages successful customer negotiation in the assigned territories, in order to positively contribute to achieving the annual net sales target and desired profitability while respecting our brand equity. The individual will work closely with the senior manager, the global Travel Retail team and other relevant functions.
  Principal Accountabilities 
  Foundational responsibilities:Build relevant commercial plans for the markets/customers based on good understanding of their needs
  Define and propose a detailed sales/marketing plan per customer
  Negotiate trade terms, space allocation, brand exposure, etc. with customers
  Anticipate risks and seize business opportunities
  Ensure forecasts accuracy for the markets/customers and take ownership of those forecasts
  
  Field Sales Activities Management:Communicate with customers and visit shops on a regular basis with key objectives of ensuring promotional/product launch plan to customers are in place.
  Check in shop stock display, ranging, freshness and quality; and propose corrective action.
  Recommend and implement planograms and visibility action plan.
  Submit on time post market visit report with key actions points and recommendations.
  Secure additional prime location and/or secondary placements and promotion slots where possible
  Support implementation of promotional plans and ensure updated marketing guideline is adhered to (merchandising fixtures, collateral etc are in accordance with brand requirement).
  Ensure and maintain our image and quality standard are maintained always in all retail locations. 
  
  Sales Analysis:Implement merchandizing mix review per quarter for key accounts and recommend viable and profitable product portfolio. 
  Analyze and prepare breakeven point for all CAPEX projects prior to submission. 
  Propose sell in and sell out targets relative to P&L performance.
  
  Order Management:Liaise with customers on orders and ensure new launches are ordered in time and inventory is stepped up for upcoming activations or planned promotions.
  Coordinate on orders reimbursement and follow up.
  Plan stock allocation for critical SKUs, when necessary.
  
  Business Development:Develop new markets/customers across all channels in appointed set of markets where applicable.
  Explore new boutique and/or café opportunities.
  
  Agency Management:Manage and work alongside appointed agency for markets where applicable and ensure all business objectives are met.
  
  Training:Teach selling skills & our know-how to appointed managers and sales personnel of the customers.
  Support the activities of managers, merchandisers or sales promoters.
  Ensure sampling accessories are provided and brand guidelines are adhered always.
  
  Reports:Assist on required weekly/monthly management reports and ad hoc presentation.
  Monitor and collect information of the competitors (promotions, activities, developments and new launches).
  Analyze and report on new business opportunities regularly.
  Analyze the retail price differential and competitive trend and provide latest market info.
  
  

  

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• NEW

  求人番号：Job-00220666 掲載日：2023-03-22

  Trade Marketing / Sales Promo Manager

  Manage promotions and partnerships

  450 - 750 万円 東京 営業＆マーケティング トレードマーケティング・チャンネルマーケティング

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  会社概要

  同社は外資大手飲料企業です。

  業務内容

  Supports Marketing Manager and collaborates with multiple divisional contacts consisting of KAMs, MAT team, Marketing Directors, Operations, Event, POS and other related personnel.
  Strategically communicate, develop and/or creatively adapt programs that originate from Brand Marketing, Distributor, Retailer and HQ.
  Execution of National and Regional customer marketing strategies and sales-related events for all company products based on Brand Marketing directives.
  Conduct detailed and timely program performance updates considering all relevant personnel in order to track, monitor and adjust efforts to produce desired outcomes in all key business segments.
  Lead and/or assist with execution of Retailer incentives/ Dealer Loader Program, sampling opportunities, general category, new product / initiative education, selling stories, events, etc.
  Monitor usage of, create best practices and assist in development of Point-of-Sale as an integral piece of promotional strategy, including existing and new assets that fit within Brand Marketing direction.
  

  

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