Trade Marketing Specialist │ トレードマーケティングスペシャリスト

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募集要項

会社概要

同社は世界的に有名な飲料メーカーで、年々売上を増加させている企業でもあります。ブランディング戦略に大変力を入れており、広告、スポーツ、音楽を利用して宣伝を行っています。

業務内容

大人気の飲料プロダクトで世界に羽ばたく！あのエナジードリンクのメーカーが【Trade Marketing Specialist】を募集しています！

エナジードリンク市場でトップクラスのシェアを持ち、そのブランド力はスポーツ、音楽、アートなど多岐に渡る分野で強い影響を持つ同社。
なかでもモータースポーツやエクストリームスポーツ、音楽イベントなどにおいてはビッグスポンサーとして知られています！

卓越したコミュニケーションとアクティベーションによって、同社の看板製品の、店頭における認知度向上と売上の最大化を目指す、優秀なトレードマーケティングスペシャリストを探しています。
ブランドとそのプレミアムな個性を維持することで、店舗での認知度と売上を最大化する最善の方法を見つける。
そんなエキサイティングなキャリアを、同社で掴みませんか？

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The Trade Marketing Specialist is responsible for detail planning of Consumer Activation Plans (CAP), In-store executions and communications to maximize sales by driving instore visibilities. 
This includes POSM development and its management, Consumer activation planning, and communication in Trade show.
These communications and activations are critical to drive visibility in-store by show Branding by fully utilize the product asset. 
It is also expected to equip sales members with the understanding the product's Branding and support implementation with right tools. 
It is very important for this role to find a best way to maximize in-store visibility and sales by keeping branding and its premium personalities. 

■業務内容：
DEVELOP CONSUMER ACTIVATION PLANS BY FULLY UTILIZING THE ASSET 

• Plan national and customized consumer activation plan (campaign) by fully utilizing assets to increase in-store visibilities and off-take sales during that period.
• Communicate frequently and smoothly with sales and marketing team for the best utilization of the product Asset to maximize sales. This includes finding opportunities by connecting the product marketing assets and Business Opportunities.
• The scope is national plan, customized plan, and regional plans. 

DRIVE IN-STORE VISIBILITIES WITH THE BEST POSMs TO FIT JAPAN 

• Develop POSMs to drive in-store visibilities for various plans by closely working with Marketing team, HQ TM team, and sales members with a balance of Global guidance and local needs
• Equip Global POSM and Brand Guidance to develop the best POSMs. 

MAXIMIZE AND OPTIMIZE POSM MANAGEMENT 

• Optimize costs/operations/process with a holistic view of POSM supply chain and cycles by collaborating with Operation team and Finance team. 
• Guide sales members to maximize POSM usage with the best forecast.

EQUIP SALES MEMBERS WITH PERFECT STORE CONCEPT 

• Conduct perfect store training for field sales activators and Key account team 
• Lead improvement of instore execution qualities and quantities by giving directions for the instore execution of various plans, providing feedback, and offering solutions behind deep understanding of branding, sales and retailers. 

SHOWCASE THE PRODUCT IN TRADE SHOW

• Maximize Trade show exposure with collaboration with sales teams.

Budget management

• Manage assigned budget and optimize it with timely and proactive actions.

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応募条件

■EDUCATION AND QUALIFICATIONS:

• University Degree (business, marketing or similar).

■EXPERIENCE:

• More than 3～5 years in FMCG sector with a Trade Marketing experience through retailors. Sales experience is highly preferred.

■KNOWLEDGE AND SKILLS:

• Leadership, taking proactive actions in assigned tasks.
• Deep understanding of markets, sales & customers, competitor activity, shopper behavior in FMCG context.
• Intermediate English skill in speaking, writing – at least be able to communicate with HQ/APAC members in English.
• MS Office (Word, Excel, Power Point) skill.
• Good presentation skills

給与

600 - 800 万円

勤務地

東京