To be the leader to drive the long-term growth of the skincare portfolio within Japan by creating and implement the most relevant product marketing strategy & plan in line with the overall company’s objective and strategy, and responsible for its execution. Key in reinforcing our brand image and equity via meaningful activities that is relevant and liked by Japan consumers. Main responsibilities: Product portfolio managementPlan and execute new product launch, with strategic thinking behind to develop winning concept and communication to win in cluttered market. To influence related functions to paint clear picture on the role of each launch and positioning. Important to upraise the brand ranking to the total Asia Pacific level. Prepare necessary documents and information input for product registration, closely working with Pharm Dept and Paris team on outer carton and insertion creation Lead the product forecast for new launches, existing SKU, samples and promotional items (POP) to control the stocks closely working with regional marketing, Retail, and Supply Chain.
New product development for Japan marketSupport the HQ and AP for Asia Product Development; Competitive Market / Product Trend Analysis, Proposition of Benchmark products. Analyze the product performance, competitors, market trend to take action to paint the future in timely manner, and share to internal / AP after/before promotion with clear indicated actions in timely manner Negotiate with AP / HQ for local needs to build business in JPN Market, with thorough understanding of global strategy and local market/ customers.
Go to market campaigns/ activitiesDrive the development of Marketing Calendar and fully responsible for its execution (including the sales result tracking and reporting), with customer base basics in mind (new customer acquisition, frequency of visit, IPT, AOV etc). Working with communication team to ensure building of the right communication strategy with right contents (global + local) that will be delivered in each campaigns for brand building and cut through product messages. Management of Marketing Expense in the concerned Area, reporting to Mktg Director on a regular basis. Create sales promotional materials including product catalogue, product literatures, sampling materials, counter support tools, with customer journey in mind.
With the cooperation of each related department, this department plans and designs new products, develops and launches them, and its work covers a wide range of areas. The organization is made up of members with various specialties, including project management, planning, marketing, tax, legal affairs, business method documents and terms and conditions, actuarial science, and data science. Main responsibilities: Creating basic documents (business method documents, terms and conditions) Planning mid- to long-term product strategies Product planning, development, design and product development Coordination and negotiation with related departments Creating internal review documents Surveying trends of other companies, researching and studying new products Marketing, customer needs surveys, monitoring new contract performance Supporting project management, etc. - Gain a wide range of work experience related to new product development.
