• NEW

  求人番号：JN -072024-32855 掲載日：2024-11-14

  Senior Analyst / Manager, BASES

  Marketing researcher for global research company

  500 - 800 万円 東京 営業＆マーケティング データ分析

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  会社概要

  同社は、世界最大級のマーケティング調査会社であり、アメリカに本部を持つグローバル企業の日本法人です。商品開発のイノベーションからマーケティング活動の最適化まで、購買行動に関する包括的な消費者インサイトを提供しています。消費者調査やショッパー調査、売上予測、海外市場情報の提供など、多岐にわたるビジネスサポートを行っています。
  設立以来、大量生産・大量消費の市場拡大と共に成長し、業界内外で高い評価を受けています。歴史と伝統を持ちながらも、常に先進的なマーケティングリサーチ手法の開発に取り組み、クライアントのビジネス拡大を支援しています。

  業務内容

  To execute marketing research studies by compiling, analyzing, and interpreting marketing research data, writing client reports, and constructing presentations. Leverage best-in-class predictive and statistical tools to generate sales forecasts for new product launches, analyze and optimize marketing plans, and write reports summarizing recommendations in a client-friendly manner. Generate consultative deep-dive analysis summarizing BASES insights, client outcomes, and conclusion for client insights and marketing teams. Supports the Client Development team in driving revenue by delivering excellent project work that results in repeat business. 
  Main responsibilities:
  
   
  Execute against projects across a variety of clients, meeting agreed-upon milestones 
  Accountable for high-quality client deliverables and sales forecasts 
  Deliver work without data errors and inconsistencies 
  Partner with various analytical teams to provide cohesive insights and recommendations to our clients 
  Develop mastery of BASES products and services as well as the project process 
  Develops mastery of proprietary tools and metrics within the first 6 months of the job 
  Develops a strong understanding of successful innovation within the first 6 months of the job (BASES Factors for Success, Demand-Driven Innovation Theory, BASES Forecasting Models) and apply this understanding to client deliverables 
  Demonstrates a basic understanding of what drives in-market sales and forecasting theory 
  Analyzes study results to draft emails, reports, and presentations 
  Participate in client discussions /presentations 
  Support special projects and thought leadership initiatives 
  Handles project-related client correspondence as needed 
  Supports the development of client training 
  
   

  

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• 求人番号：JN -102024-177497 掲載日：2024-10-18

  Lead Consumer Insights & Analytics

  グローバルカンパニー／インクルーシブな職場環境

  800 - 1000 万円 東京 営業＆マーケティング データ分析

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  会社概要

  同社は輸入紙巻たばこのマーケティング、販売促進活動を行っています。日本国内でタバコ製品の製造・販売を行っています。喫煙製品を提供する一方で、禁煙支援プログラムや新たな喫煙代替製品の開発にも注力しています。喫煙者の健康を考慮しつつ、社会的責任を果たすことを目指しています。また、タバコ規制に関する法令や健康リスクについての情報提供にも取り組んでおり、公衆衛生に配慮した事業活動を展開しています。

  業務内容

  Main responsibilities:
  Drives cultural transformation of the Japan branch from a brand-centric to a consumer-centric organization by disseminating a consumer-centric mindset across the organization under the supervision of Manager.Develop and implement cross-functional processes that focus decision makers on relevant and actionable insights that drive consumer engine.
  Scope, evaluate and engage business partners with relevant expertise to increase impact and promote the consumer centrism.
  
  Manage and develop Research Agencies and other agencies coordinating the production of CI & Research materials and the implementation of study methodologies. This includes:Write high quality ad-hoc research briefs, questionnaires and guidelines that clearly meets business objectives,
  Ensure quality execution of Consumer and Trade Research studies as per individually set objectives,
  Evolve & upgrade research tools to generate actionable data that is a catalyst for insight and innovation,
  Review and value-add of reports, conclusions and recommendations generated by local or selected suppliers and facilitate deployment of information throughout organization.
  
  Provide strategic market information and analysis with business implications / recommendations to ensure that marketing decisions are made based on sound market insights.Drive data extraction, analysis and synthesis that focuses on strategic priorities.
  Coach and guide internal customers on understanding and utilizing Market Research output.
  Provide analysis and presentation of actionable, strategically focused, evidence-based recommendations,
  Specifically, own, and master tools such as Owner Panel, Social Listening platform, and fully utilize them for analysis and insights generation to support driving business.
  Drive innovation for insights gathering.
  Identify ways of finding consumer insights using techniques and methods that meet consumer behaviors and internal customers' needs.
  Learn from the business as well as other categories, apply to meet business expectations, and share the best practice with wider audience including other markets.
  
  Contribute to global Insights initiatives/project in cross-market team, demonstrating global and local representativeness to optimize quality and efficiency of insights gathering.
  Ensure all research and CI projects, activities and analysis, reports are fully compliant to PMI 40 and PMI 40-G1, PMI 41 and PMI 41-G1.
  

  

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